China National Museum goes to Kunju to participate in the 2022 China International Tourism Fair

From July 22nd to 24th, the 2022 China International Tourism Fair hosted by the Ministry of Culture and Tourism, the China Civil Aviation Administration, and the Yunnan Provincial Government was held in the Central Convention and Exhibition Center of Dianchi Lake. Focusing on the theme of "Smart Innovation Supply Future -Serving High -quality Development of Tourism", the National Museum of China, as a key exhibitor, brought rich cultural and creative results and tour exhibition projects.

In recent years, with the history, political, and academic positioning of the National Museum of China, relying on the collection of rich museums in the National Bowen Cultural and Creativity, in -depth digging the value and connotation of cultural relics, continuous innovation, deep cultivation In conjunction with social forces to build a co -creation platform, actively explore the role of museum's cultural and creative bonds between history and future, and realize the orderly inheritance, innovation and development of culture.

At this exhibition, the National Museum of China has concentratedly demonstrating the latest achievements of more than 250 cultural and creative development in the past two years. Among them, the National Boco Cultural Creative Brand "Guobo Yanyi" specifically demonstrated the 110th anniversary of the National Bo's Creation of Cultural and Creative Culture and Cultural and Cultural and Cultural Experience Camp. At the same time, the online exhibition hall has specially added digital cultural and creative display, showing the results and thinking of Guobo Cultural Innovation in recent years. For the first time, Guobo Cultural and Creative Brand "Guobo Meiyu" participated in the National Bo Cultural Innovation External Explanation with a series of products. By combining Guobo elements with food culture, "Guopu Mei" aims to attract more audiences to have a strong interest in museum culture through delicious and fun cultural and creative foods.

In addition, the National Museum specifically demonstrated the latest project of the "National Exhibition". During the exhibition, we established contacts with the culture and tourism department of many places, and the enterprise and institutional group to explore cooperation. The "National Expo" aims to promote the normalization of the National Expo Exhibition Tour Exhibition, and jointly build the national blog exhibition brand with other national exhibition series. Through high -quality exhibition content and rich communication channels, more cultural relics are allowed to step out of the warehouse and on the exhibition line, enhance the interaction of cultural relics and the public, allow the cultural relics to live Fully release. During the exhibition, Guobo cultural products won the love and praise of the audience.

This year is the year of the 20th National Congress of the Communist Party of China, and it coincides with the 110th anniversary of the establishment of the National Museum of China. Standing at the new historical starting point, the National Museum of China hopes to provide the people with better public cultural service products through cultural and creative development and national Expo.

Guobo's 110th anniversary series of cultural and innovation was at the site of the Brigade Fair (Figure: Yang Mu)

National Bowen Innovation is well received in the Journey Fair (Figure: Zhu Xiaoyun)

China News Agency reports on Guopmei products (Figure: Ai Hui)

China National Museum's "National Exhibition" project (Figure: Wu Sijia)

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