Southwest, northeast, and civilized mutual learning school -enterprise cooperation "sigh as paper"

Kunming Information Port News On July 22, the "Civilization Mutual Learning" academic forum jointly organized by Mudanjiang Hengfeng Paper Co., Ltd. and Yunnan Academy of Arts Management opened in China Paper Museum (Heilongjiang). Experts and scholars and industry representatives explore the interpretation of paper under the perspective of multiple cultural vision from multiple dimensions and fields. Jian Jian was looking for new ideas, which caused strong resonance and thinking on the scene.

At the venue of the forum, Li Yingchun, general manager of Hengfeng Paper Co., Ltd., and Yang Zhuo, deputy dean of the National Cultural and Trade Academic Research Platform Yunnan Center and the Deputy Dean of the School of Art Management of Yunnan Academy of Arts, signed a memorandum of cooperation to effectively promote the in -depth cooperation of the industry and academic circles to promote culture Trade and service trade cooperation lays a solid foundation.

School -enterprise cooperation, integration of production and education. This cooperation is based on the cooperation framework of the national cultural and trade academic research platform. In the early stage, the School of Art Management of Yunnan Institute of Arts organized a series of lectures on the five issues of the "Civilization Mutual Learning Series Exhibition and the Knowledge Production of Cities", which preheated in advance for the event. The development of a series of lectures is also to further inspire students' cultural and creative product development awareness and ability to stimulate innovative thinking. At the same time, to build channels for dialogue with corporate corporates and cultivate artistic and cultural industry talents that meet market demand. In addition to the lecture, the college also recruited 20 students who are interested in artistic strategies from the students as a student team who is interested in artistic strategies as a student team who cooperates with the exhibition with civilization in the future.

Li Guofei, the School of Art Management, Yunnan Academy of Arts, presided over the forum event. Jiang Tao, a researcher at the National Cultural and Trade Academic Research Platform and Deputy Secretary -General of Yunnan Center, delivered a speech and gave a keynote speech on "Emberity of the History of Culture and Trade in the Qing Dynasty".

In the work experience of cultural trade promotion, Mr. Jiang Tao has a special concept of mutual learning of civilization. Combining the birth of grass painting, creative history, and painting characteristics of the grass painting. Share the story of spreading stories. In the interview, he said: "Civilization and mutual learning and exchanges are the cornerstone to promote the progress of human civilization. Diversity is an important attribute of human civilization. It spreads Oriental civilization to the distance. The mission of common development. Only with cultural exchanges, there is a trade exchange. Culture is the booster of trade. China's rich products such as tea are very popular in the West. Human pursuit. This is a lively case of cultural promotion of trade. "

Mr. Chen Bo, a scholar and collector who has long been committed to local historical and cultural research in Yunnan, shared the "Value of the Yao Painting Art of the Qing Dynasty". What is Yao painting? Mr. Chen Bo combined the pictures to show you the form and characteristics of Yao painting, as well as the historical value, aesthetic value, cultural value, and international value of Yao painting. Painting techniques are related to the appeal, artistic expression and aesthetic value of painting. As far as art characteristics are concerned, Yao painting uses the technique of "heavy coloring", and the picture is bright and hot. Yao painting is a reflection of the collective consciousness of the Yao people, and is closely related to the social structure, living customs, literary and artistic arts of the Yao nationality. The graphic symbols, utensils, clothing, animal and plant elements are also an important part of Yao painting, and it is also a precious artistic feature of traditional painting.

Mr. Lin Guocheng, a well -known artist and collector, shared the impact of Chinese ink painting on Asia. He believed that the Lin faction that appeared in Jianghu in Japan is also a faction with world influence. Its heavy decorativeness has opened a certain distance from the aesthetic of Chinese literati, but some allusions of Chinese aesthetics still have traces. The huge influence of secular communication has a certain impact on arts and crafts decoration aesthetics. Some studies believe that secular communication has also affected the art process of Europe in the 19th century, such as Klimt's painting style. At the same time, Chinese ink and ink aesthetics also significantly affected Annan in the Central South Peninsula, and the ancient Thai Suketai dynasty. Mr. Lin Guocheng, who is also engaged in art creation, combines the pen and brushes into the feelings of a landscape painting, and presented the Chinese ink and painting aesthetic world and the city's scenes.

Ms. Wei Xiao, a partner of the Southwest region of the Shanghai Furnishing Life Method with rich cultural and creative content, the Southwest regional partner, Chengdu Qianjinhong Culture Communication Co., Ltd. The use, circulation, and iteration development of different scenarios, especially in the current era and brand and consumption upgrade, use paper as the starting point to interpret and analyze the development status of the domestic cultural and creative industries.

Take Bashu culture as an example to explore the spread of paper in the Chinese civilization, and then from the five material elements that constitute all things in the universe, that is, the "five elements" gold, wood, water, fire, and soil. In the natural environment, the five different substances that affect human survival and development and lifestyle, the use of multi -angle retrospective paper and how paper culture interacts with different commodities in functionality, aesthetics, to explore business circulation and cultural precipitation to humans The impact of civilization progress. Finally, in combination with the current trend and current situation of cultural and creative industries and corporate culture, she shares how the cultural industry is pragmatic and effectively helping enterprises and brands through the case of corporate brand upgrades and influence in different fields through paper cultural and creative products in different fields. Reconstruction.

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