"Overwhelming" vs "Ganning School", the cultural PK of the "Wuhan Derby" poster

The Yangtze River Daily's Wuhan client on June 15 (Reporter Ma Wanyong) "Wuhan Derby" was at a time, and the Wuhan Yangtze River Club and Wuhan Three Town Club also launched an official publicity poster for the "Peak Duel" one day before the competition. Interestingly, it can be seen from the poster that the two clubs have different cultural and styles of the two clubs.

Towering Jiang Hanguan, Dasheng weather.

The theme of the propaganda poster of the Wuhan Yangtze River Team is "City of Derby", which focuses on reflecting the Great City weather in Wuhan. The poster focuses on the three buildings. On the left is the "Guangzhou Tower" on the landmark building of Guangzhou, and the "Oriental Pearl" on the right side is the Shanghai -Land Building "Oriental Pearl", while the central position is the Jianghan Guan building with a history of nearly a century.

The Jianghan Guan Building is located at the intersection of the Hankou Avenue and Jianghan Road in Hankou City, Wuhan. It combines the architectural style of the European Renaissance and the British bell tower building. It is an important landmark building in Wuhan. And this poster "integrates three cities and landmark buildings" to show it to the national fans -on the top league stage in China today, only Wuhan, Guangzhou and Shanghai have "one city and double super" glory.

Wuhan Yangtze River Club also hides a lot of "careful thinking" in this poster. For example, the theme of "City of Derby" uses two expression methods, one is Chinese, "Derby Orange", and the "orange" of which is For homophonic, the traditional tone of the Wuhan Yangtze River Club is orange; one is English, Derby City, which means "the city of Derby".

Of course, the most hidden mind in this poster belongs to the newspaper on the Jianghanguan Building. The placement of the hour clockwise and the needle is exactly the kick -up time of "Wuhan Derby" tonight -19:30.

The veins are in the riverside, and they are in full swing.

If the poster of the old football club Wuhan Yangtze River is magnificent, then the poster of the three town clubs of the China Super League of China, the poster of the three town clubs of the China Super League, contains aggressive hearts in the low -key, just like the "luxury" and "graceful faction", each with each other.

The poster of the Wuhan Three Town Club takes the Yangtze River as the background. The theme is "Drinking a river and building a city together". Si Jun does not see the king, drink the Yangtze River water together. "

In fact, as a "New Han Army" that has risen in recent years, the three towns of Wuhan have always maintained respect for Wuhan Yangtze River. They have always believed that Wuhan, as the largest city in central China, should be more present in football. For example, London, Manchester in the United Kingdom, Paris in France, Milan in Italy, Munich in Germany, Madrid, Barcelona in Spain, all have many city teams in the same city.

As the so -called "Hundred Flowers Put the Spring Park", the first sentence "Drinking One River Water" in the three town posters in Wuhan reflects tenderness, so the latter sentence "Build a city together" shows that it is necessary to work together with the Wuhan Yangtze River Club. The determination of Xiangda.

A city, two teams, different colors, different positioning, and different cultural styles, for the fans of Jingchu, it means that they can have more choices, which reflects the tolerance and prosperity of a large city.

[Edit: Hou Fangyu]

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