The Shanghai Cultural Travel Exhibition Group is exciting for 2022 China International Travel Fair

From July 22nd to 24th, the 2022 China International Tourism Fair was held in Kunming, Yunnan. The Shanghai Cultural and Tourism Bureau brought 26 Shanghai header cultural tourism enterprises and district cultural tourism bureaus. A number of newly -built Shanghai Cultural Tourism IPs such as "Haipai City Archeology", "Building Reading", "Non -Heritage New Experience" also appeared at the exhibition concentrated, and passed the live program released by the "Four Seasons Shanghai" summer to carry out urban cultural tourism nationwide. Promote.

Different from the past, the Shanghai Wenwen Travel Industry participated in this exhibition, and innovated through the dual track promotion model combined with online and offline, helping to create the entrance of Shanghai traffic -type cities, driving a service -oriented economy engine, further recovery and revisiting Shanghai’s. The image of a city.

The 2022 China International Tourism Fair Shanghai Exhibition Group is located at the 7A03 of Hall 7 of the Dianchi International Convention and Exhibition Center in Kunming, with a total area of ​​495 square meters and a total of 27 booths. In addition to the familiar classic images of Chinese and foreign tourists such as Huangpu River, Lujiazui Skyrim, Bund building complex, etc., the Shanghai booth also shows Shanghai near Yueyuan, the main guest shared by the video, interactive touch screen, cultural and creative souvenirs, etc. High -quality world -renowned tourist city image.

The 2022 "Four Seasons Shanghai" release event also took the 2022 China International Tourism Fair as an opportunity. For the first time, they walked out of Shanghai to radiate the country. It iterated through the form and content of the release activities to actively respond to the promotion of the publicity of Shanghai Cultural Tourism Enterprises. At the same time, the event also lived through the "Leyou Shanghai" video number, Douyin, the four seasons of Shanghai summer live pages, and "cultural tourism headlines". New increment.

Each building in Shanghai, every road, every small shop, every cinema, museum, and art museum in Shanghai carry the mark of Shanghai culture, show the charm of Shanghai tourism, vividly interpret the pursuit of the beauty of the city in Shanghai, High face value and warm expression. In recent years, Shanghai, based on the characteristics of urban -type tourism, has created a group of small and exquisite, exquisite, shared sea -factional tourism space. The 100 Shanghai citizens have been built at the "good place in front of the house" and 100 "new space in Shanghai". At this tourist meeting, the Shanghai Exhibition Regiment will lead everyone to a new experience in Shanghai Cultural Tourism with a combination of online live broadcast and offline display. It will be beaded to make new entrances and new channels for the new space of "small and beautiful" performing arts, new humanities, and leisure places in Shanghai, providing new entrances and new channels for multi -dimensional promotion of sea -faction cities.

Walking in the city, the small and beautiful "poems and the distance" are around, and the new charm of the Shanghai -style city in Shanghai is also distributed here. There are different art bund here, a series of art galleries, and Wenbo space hidden in old buildings in the Bund; here are exquisite buildings, humanities, and full of fireworks. North Road, Sichuan. The Shanghai Culture and Tourism Bureau recently launched the Top Ten New Discovery of Haipai Urban Archeology, inviting the general public and tourists to walk in the city to find a different scenery and share the reasons that love Shanghai.

The release of "Four Seasons Shanghai" was one of the three business cards created by Shanghai Cultural Tourism during the "Fourteenth Five -Year Plan" period. The "Four Seasons Shanghai" summer release event first entered the scene of the Kunming 2022 China International Tourism Fair, breaking through the limitations of time and space, and broadening a new situation for Shanghai to announce the city.

It is worth mentioning that the "Four Seasons Shanghai" release activities not only serve Shanghai, but also focus on the "Yangtze River Delta family". The release of live broadcasts in this summer will focus on the selection of Shanghai, Jiangsu, Jiangsu, Zhejiang and Anhui, and the long -term triangle of cultural tourism in the four places in the four areas of cultural tourism, such as the "seven" international boutique lines and high -speed rail tourism cities in the Yangtze River Delta to experience the East Landscape rhyme, free Yangtze River Delta.

It is understood that the release of "Four Seasons Shanghai" will also focus on excellent practice, reform breakthroughs, brand building, and leading projects. Combined with the new trend and characteristics of the current development of the national tourism market, it will continue to add new attention to the high -quality development of Shanghai Cultural Tourism kinetic energy.

In addition, at this exhibition, major cultural tourism companies in Shanghai have also launched their own new products. As one of the iconic buildings in Shanghai, the Oriental Pearl Radio and Television Tower is actively empowering the online red landmark punching land, accelerating the layout of the Yuan universe track, and launching a trinity light show with a combination of reality, making the city's living room rejuvenating a new style. The newly founded "Spring Yewan Dream" camping brand of Spring and Autumn Tourism also introduced at this China International Tourism Fair, leading everyone to appreciate the style of camping camping camps in the Chinese farmers' village in Jinshan, Shanghai. At the same time, Jinjiang Tourism and Spring and Autumn Tourism brought "micro -tourism" products that reflect the archeological characteristics of Haipai city for purchasing national cultural tourism enterprises. Shanghai Haichang Ocean Park brought the first Ultraman theme hall in China in July this year, including Ultraman theme restaurants, Ultraman Essence Center, Ultraman Theater, Ultraman Electronic Music Plaza, etc. to explore " The new model of cultural tourism development in theme park+IP ".

The picture in the article is the event site, photography/Gu Jia, Qi Ketan

Editor: Yuan Ming

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