"Bingdun" home!

The southerners have a different vision and imagination about ice and snow. This imagination is in the ice -dun team team, which has created the international top IP.

The birthplace of Bingdun is not Heilongjiang, but the Guangzhou Academy of Fine Arts. The team members are southerners. He has never been to Heilongjiang before.

Their creation of Bingdun was done with their own imagination.

After the design of the Bingdundun was successful, I always wanted to come to Bingcheng to see.

Liu Pingyun shows the freshly baked Bingdun

On July 21, a group of nine members of the Guangzhou Academy of Fine Arts were led by Xie Changjing, the party secretary of the school, and arrived in Harbin for investigation and inspection. Since then, they will also go to Qitaihe, Shuangyashan and other places.

The Guangzhou Academy of Fine Arts is a heavy accumulated college. During the nearly 70 years of establishment of the school, arts such as Hu Yichuan, Yang Qiuren, Yang Sun, Guan Shanyue and other arts have emerged. After the Winter Olympics mascot ice pier burst out, the Guangzhou Academy of Fine Arts in the world has greatly enhanced the popularity of the Guangzhou Academy of Fine Arts in the world.

Not long ago, Harbin and Qitai River were awarded the Olympic champion city, and the reputation of the city has also increased all the way.

In the context of the Winter Olympics, due to the clever connection of the Winter Olympics, under the background of close cooperation between Longyue and the development of investment promotion, under the opportunity to develop the ice and snow economy and creative design industry in Heilongjiang, this time, the ice pier Back to the hometown, the integration of the north and south culture will definitely collide with a new spark.

Liu Pingyun draws ice pier on the spot

On July 22, a group of people from Guangzhou Academy of Fine Arts came to Harbin New District and stood on the modern office building overlooking the Songhua River Wetland.

The enthusiasm of the Heilongjiang people's entrepreneurship and the positive attitude of promoting project cooperation gives them a kind of friendlyness, find the feeling of home, and find the possibility of cooperation and fit in terms of urban design, fashion, culture and other aspects. Essence

There are 9 people in the Guangzhou Academy of Fine Arts, including Liu Pingyun, the general execution of the Bingdun Design Team. This is the first time he has come to Bingcheng, and the northernmost city has been Beijing before. To this end, he couldn't help sighing: Bingdun to Bingcheng, this is a very fate!

Liu Pingyun grew up in Jiangxi and stayed in school after studying in Guangzhou. As a southerner, as soon as he thought of the north, he would think of ice and snow and rock sugar gourd. "To create an ice pier, we were carried out from the original draft with our own imagination." Liu Pingyun said that the team members had a kind of imagination of "ignorance" for the unfamiliar "others". "The success of the ice pier allows our team to associate with ice and snow and ice city. This time, when we walk into Bingcheng, I am really happy."

Bingdun has become a top -flow IP, driving cultural and economic needs, and becoming a phenomenal image. The public spontaneously starts the second creation, which has also triggered a series of discussions on the "ice pier phenomenon". "Our ice pier is a cute shape in the era of cute economy and cute culture. At present, the positioning at that time is accurate."

Heilongjiang is vigorously developing the ice and snow economy and creative design industry. Liu Pingyun said that creative design is the engine of future economic development. Creativity can empower all industries and drive the entire economic development. "Ice and Snow City" and "Green Foods", these symbols are actually the impression of southerners in Heilongjiang. It can be used as a focus of the future industry. In creative design, it focuses on locality, correlation and the times, and promotes economic development.

"From the perspective of the designer, we hope to empower the design of the industry. More use of the" Internet+'thinking to design. For example, Bingdun pier incorporates the trend of cute culture on the Internet, and netizens' second creation creations It also reflects the "Internet+'thinking. At the same time, we must pay attention to service -oriented design, that is, combining products and services to allow the audience to get a better experience, which makes the entire design industry chain more perfect. At present, Heilongjiang is building In the ice and snow economy and creative design industry, the ice -pier project is the successful cooperation of ice and snow projects and cultural industries. For the development of Heilongjiang, we also blame us. We will try to make some creativity and efforts and make some contributions. "Liu Pingyun said.

Xie Changjing, Secretary of the Party Committee of Guangzhou Academy of Fine Arts, is also confident in the in -depth cooperation between Guangzhou Academy of Fine Arts and Heilongjiang. For the Olympic champion city of Harbin and Qitaihe City, he said: "If the two cities build the ice and snow museum, Guangmei can contribute to the design of the exhibition; It is also a strong point of Guangmei; Heilongjiang's development creative design industry can cooperate between colleges and universities; if there are any order -format projects or talent training programs, Heilongjiang is willing to actively participate and contribute. "

Source: Heilongjiang Daily

- END -