[Cultural Industry Weekly] Lianyungang: Promote industrial development with the power of the system

Xinhua Daily 14th Edition Cultural Industry Weekly Issue 22

Focusing on the high -quality development of the cultural industry, Lianyungang City has grasped the characteristic cultural industries such as the Donghai Crystal Crafts, Cross -border E -commerce, Digital Live, theme Clothing and other characteristic cultural industries. Through innovative mechanisms, highlighting characteristics, deepening integration, and building a scientific and efficient cultural reform and development The high -quality statistical monitoring system, and explores a road of integration and innovation that empowers "high -quality development" in "characteristic cultural industries".

There are countless data

"Reflect" a problem

The characteristic cultural industry refers to the unique cultural resources of various places, through creative transformation, technological improvement, and market operation, to provide industrial forms with distinct regional characteristics and national characteristics. Lianyungang is a city hugged by mountains, sea, ports, and urban areas, and was named "the first victory of the East China Sea". Due to its unique geographical advantages, Lianyungang's characteristic cultural industry has won "special". Crystal crafts, cross -border e -commerce, digital live broadcast, theme clothing and other characteristic cultural industries have developed well in recent years, and have formed their own gathering advantages.

Donghai County, Lianyungang City, is known as the "Capital Capital of the World". It is China's largest crystal distribution center and crystal trading market. It is also the distribution center of the world's natural crystal products. Ganyu District is located on the coast of the Yellow Sea at the junction of Sulu, and the products are rich. The local government seized the development opportunities of the new format of "live broadcast+e -commerce" and created a good situation in the development of e -commerce in the region. The theme clothing, as a very distinctive industrial business card in Guanyun County, has achieved the change of "from scratch" in e -commerce parks, R & D and production parks, and modern logistics parks in recent years, and has developed rapidly.

"Although the development of characteristic cultural industries is good," there are countless industries' "has always been a problem facing Lianyungang." Fang Hua, director of the Lianyungang Municipal Bureau of Statistics, told reporters, "According to the current statistical method and system of the country, Lianyungang City Enterprises cannot be included in the statistical scope, and the number of enterprises above designated size is small. If only cultural enterprises above designated size are covered with all, it will affect the real industry statistics. "

In addition to the high standards, the lack of cooperation between enterprises and merchants has also brought a lot of trouble to statistics. "Local governments have made many attempts with relevant departments, but some merchants have a weakest tax awareness of taxation have also affected the implementation of statistics. In addition, Internet sales explosive growth in recent years, unlike the traditional physical business model, the Internet, the Internet Sales are more hidden and increased the difficulty of statistics. "Li Qingguo, a member of the Party Group of the Donghai County Statistics Bureau of Lianyungang City, said.

In order to solve this problem, Lianyungang's innovation and formulation of characteristic cultural industry statistics, this model innovated in the statistical scope and statistical caliber, and exerted its own characteristics and advantages.

Carefully polished the East China Sea Crystal

Innovative characteristic and cultural statistics

Empowerment of characteristic industries survey

In order to comprehensively understand the development of the characteristic cultural industries of Lianyungang City, the innovative mechanisms such as culture, statistics, and business have cooperated and scientifically sampled. It uses half a year to carry out the development of the East China Sea Crystal Industry, the development of digital culture and economy (live e -commerce), and cultural tourism. In the integrated development of special investigations, more than 120 cultural enterprises and individual industrial and commercial households visited on the spot, forming special reports such as the "Report on the Development of Cultural Industry in Lianyungang City" and "East China Crystal Industry Statistics Report".

Combined with the fourth economic census, the "Statistical Substances System for the Industrial Culture (Crystal Crafts)" and "Lianyungang Digital Culture (Live E -commerce) Statistics Sub -System". "The core approach is to create the two survey systems, so that the survey data truly reflects the current status of the industry. Before, there was no special investigation system for the characteristic cultural industry, which was at the forefront of the province." Fang Hua told Fang Hua that reporter.

Taking the east sea crystal industry, the theme clothing of the cloud, and the live broadcast of Ganyu Seafood as the starting point and breakthrough port, the statistical department conducted a tracking sampling survey. In order to obtain the accurate and real business situation of the merchants, the first condition of the investigator's investigation is to understand the relevant situation of the characteristic cultural industry and establish a harmonious relationship with the merchant. Statistical effect.

In order to carry out more scientific statistics, analysis and research, the statistical department has in -depth cooperation with universities such as Jiangsu Ocean University, Lianyungang Teachers College, etc. to compile and publish the "Lianyungang Cultural Industry Development White Paper (2020)", which has comprehensively explained the direction of the cultural industry development direction. And measures.

In addition, Lianyungang also established a statistical monitoring system, innovated and introduced the "Implementation Plan for High -quality Monitoring and Statistics of Cultural Reform and Development of Lianyungang City", and took the lead in building a high -quality monitoring statistics system covering the cultural reform and development of 30 monitoring indicators covering 30 cultural construction projects in 6 major types of cultural construction projects, and implemented it. "Monthly report on the monthly statistics, quarter analysis reports, semi -annual supervision notifications, and annual assessment confirmation."

The system is tailor -made to solve the difficulty of conventional statistics. The implementation of the statistical system of characteristic cultural industry has filled the gap in the statistics of the characteristic industrial system in traditional cultural industry statistics, and solved the problem that small -scale and large -volume companies cannot be included in statistics. Statistics show that as of November last year, Lianyungang has added 110 cultural enterprises above designated size, with a new revenue of nearly 40 billion yuan. The value -added of the cultural industry has increased in the proportion of GDP. Provincial forefront.

Donghai Live E -commerce Industrial Park

Precise pulse characteristic industry

Market growth multi -dimensional flowers

Through a series of innovative statistical methods and the establishment of a scientific system, Lianyungang not only accurately grasped the status of characteristic cultural industries, provided scientific policies and measures for the development of development goals, and also promoted the development of characteristic cultural industries with statistical power -with statistical quality and efficiency The improvement of the characteristic industry has been further regulated. The reporter interviewed Lianyungang Crystal Crystal Corporation in charge learned that due to the low threshold for e -commerce entry and the irregular business methods, the impact on traditional physical enterprises has a large impact. In order to obtain a click volume Reduce production costs and other methods. The introduction and implementation of the statistical system of the characteristic cultural industry has specially rectified the issues such as vicious competition, regulating market management, and ensuring product quality and safety.

By improving the cultural enterprise list and major project libraries, a number of key cultural and technology companies can be supported to increase market entities. In conjunction with the characteristic statistical system, Lianyungang has established a "1+N" cultural integration development service platform system, and builds the Jiangsu Ocean University Cultural Integration and Innovation Center, the Lianyungang Teachers College Cultural and Creative Development Research Institute, and the cultural and creative Haizhou service platform. At the same time, a number of cultural industrial projects investing in more than 100 million yuan in military theme parks and gardens are also developing rapidly. According to Wang Zhengbin, executive deputy director of the Propaganda Department of the Donghai County Party Committee, "Focus on the" Crystal City -Crystal Cultural and Creative Industrial Park -Crystal Processing and Production Base '", one city, one park, one base" development pattern, every two years holds the Donghai Crystal Festival and Crystal Crystal Festival The carving skills contest makes the characteristic cultural industry continue to become bigger and stronger. "

The standards of the statistical system also driven the emergence of entrepreneurial booms, and related industries formed a chain development model, and the effect of rich people is obvious. According to reports, since the establishment of the city's cultural and creative online and offline operation centers, it has provided platforms such as entrepreneurship, part -time entrepreneurship, and part -time, and achieved a turnover of more than 3 million yuan. As Douyin ’s first seafood live broadcast base and Donghai Crystal Cross -border Live Base have been completed and put into operation. To the historic transformation of the main body of modern markets, the development of production, storage, packaging, and express logistics industry chain development. As of last year, the annual sales of Crystal cross -border e -commerce exceeded 8 billion yuan, and the annual sales of seafood live e -commerce companies reached 10 billion yuan, and the sales of theme clothing exceeded 3 billion yuan. Essence

Culture is an important scale for measuring a better life. The scientific and efficient cultural statistical system helps characteristic culture to win "special", which is the government's understanding and respect for the personalized needs of the cultural industry. The relevant person in charge of the Cultural Reform and Development Department of the Propaganda Department of Lianyungang Municipal Party Committee said, "Promote the high -quality development of the cultural industry, and a good and perfect development mechanism is 'cornerstone'. In May this year, we took the lead in the province to hold the city's high -quality development and promotion of the city's cultural industry in the province Meeting, the "List of High -quality Development Tasks in the Cultural Industry in 2022" and the "Key Cultural Enterprise and Project Leaders' List" were formulated. Innovation is the core driving force of thinking iteration, with a down -to -earth research style, and the empathy thinking of industrial practitioners, and the statistics of characteristic cultural industries provide source living water for the high -quality development of the cultural industry. The person in charge said, "In the next step, we must comprehensively compact the responsibilities of work, focus on the goals of building a strong cultural city, formulate and introduce the" Implementation Opinions of Promoting the Construction of Cultural and Tourism Cities to Accelerate the High -quality Development of the Cultural Tourism Industry ", and adhere to innovation Driven and integrated development, start a new journey and write Xinhua Chapter. "

(Cultural Industry Weekly reporter Yang Shuang Xu Ning)

- END -