"Colorful Chinese Festival Goods" Culture and Tourism Trade Promotion Activities (Special Topics of Ceramics Culture and Creativity) are held in Jingdezhen City

On July 21, the "Colorful Chinese Festival Good Things" culture and tourism trade promotion activities (the topic of ceramic culture and creativity) under the guidance and organization of the Department of Industry Development of the Ministry of Culture and Tourism were held in Jingdezhen City, Jiangxi Province.

According to the relevant person in charge of the Department of Industry Development of the Ministry of Culture and Tourism, the cultural and tourism trade promotion activities of "Colorful Chinese Festival" are specific measures to implement the decision -making and deployment of the Party Central Committee and the State Council, and promote the improvement of Chinese culture to go global and foreign trade. The purpose of the event is to select and promote domestic cultural products and services with Chinese characteristics and Chinese style to go abroad, enhance the international competitiveness of Chinese companies and Chinese brands and the influence of Chinese cultural influence, and help build a new development pattern. The event sets the topics such as ceramic cultural and creative, boutique performing arts, new cultural and entertainment formats, cultural tourism equipment, and IP international authorization. It will be carried out in cities with outstanding product and service advantages.

The picture shows the event site.

This ceramic cultural and creative topic is the first session of the cultural and tourism and trade promotion activities of "Colorful China". Wait for the theme lectures. During the event, nearly a hundred ceramic cultural and creative products from the famous domestic kiln, the Palace Museum, the National Museum of China, and the National Museum of China participated in the on -site display. The activity is facing the overseas live broadcast. The total number of audiences participating in online live broadcast reached 379,000, of which 352,000 were overseas, and the live broadcast interaction was nearly 10,000 times. The event also integrated five platforms including the ceramic cross -border e -commerce industrial park of Zhushan District, Jingdezhen City to carry out live broadcast and cargo, with a sales of nearly 10 million yuan in half a day. After the on -site event, outstanding products will be promoted in the form of electronic manuals, videos and other forms to extend the value of activity.

The picture shows the event site, the anchor is broadcasting the goods live.

The special event of this ceramic cultural and creative event was sponsored by the Jiangxi Provincial Department of Culture and Tourism, Jingdezhen Municipal Government, Jingdezhen National Ceramics Culture Heritage and Innovation Pilot Zone Management Committee, Jingdezhen Culture, Radio, Television Press and Publication Tourism Bureau, Renmin University of China Creative Industry Technology Research Institute, Hosted by Jingdezhen National Control Group. The Department of Industrial Development of the Ministry of Culture and Tourism, the Intangible Cultural Heritage Department, the Ministry of Commerce's Services Trade and Trade Services Department, Jiangxi Provincial Department of Culture and Tourism, Jingdezhen Municipal Government, some countries in China, domestic porcelain regional cultural and tourism administrative departments More than 100 people including ceramic cultural and creative product enterprises, cross -border e -commerce, investment and financing institutions, experts and scholars, etc. participated in on -site activities. (Graphic: Profile reporter Guo Ziteng; Editor: Yang Shuo)

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