Wenzhou Woman · New generation says 丨 love Wenzhou non -heritage culture, and college students are determined to build Chinese high -end fashion brands

Zhejiang News Client Liu Yanlin Changchang

"I saw the blue clip at first glance, and was attracted by its craftsmanship." Zhang Guizhao, the guest of this interview, is currently a graduate student in the clothing design of Wenzhou University, or the "created" clothing brand of Wenzhou University entrepreneurial project The main person in charge. The blue clip made her decide to stay in Wenzhou.

Taking the blue clip as the "blueprint"

Pursuing your own clothing design dream

The blue clip and Wenzhou local customs made Zhang Guizhao decide to stay to start a business. The blue clip skills are the traditional printing and dyeing skills of Wenzhou and one of the national intangible cultural heritage.

"The original name of our brand was embroidered by the blue, and the blue was the abbreviation of the blue clip. It was also our core element. After years of polishing, the brand was renamed in the blue of the blue in 2021, which is more suitable for the development of the brand." Zhang Guizhao said that they creatively combined the blue clip skills with elements such as lace, tulle, and pearls, and released the retro trend. Tradition and fashion combine non -heritage into modern life.

At present, there are 15 core clothing design cores in the blue, including the students of Wenzhou University and the inheritor apprentice of the blue clip. They also gradually formed in -depth cooperation with more than a dozen non -genetic inheritors. "These masters have exquisite and superb craftsmanship skills. We have the design skills that can promote these skills, so it is a shot." Zhang Guizhao said: "It does not stay in the simplicity of traditional techniques. The innovation of the degree. "

Zhang Guizhao said frankly that when the creation design was first started, the customer group was limited. After entering the Milan International Fashion Week and participating in a large -scale industry exhibition competition, he started to make a budget from Blue. He won 13 patents and won 10 awards in the industry. A number of celebrities such as the famous actor Sun Yan and Kun Ling also put on the costumes made of blue.

"Non -legacy + fashion"

Create Guo Chao Cheongsam

"We are receiving the order, from the body tailoring to the fabric selection, from the skill finalization to the production, and it takes at least one month to complete a piece of clothing. "Zhang Guizhao introduced that although the amount of customized clothing is difficult to compare with the conventional assembly line, as of the first half of this year, there are nearly 20,000 orders.

Talking about why he chose clothing as a carrier, Zhang Guizhao said without hesitation: "Whenever you enter the museum, the embroidery details and design of those ancient costumes are amazing. I hope these non -heritage skills can be inherited and innovative In this way, we can continue to carry forward traditional Chinese culture. "

The team soon captured the boom of contemporary young people's attention to new Chinese clothing. After continuous attempts, the team set the "new Chinese aesthetic high -end fashion brand" to position the blue. Use new fabrics and new technologies to develop non -heritage fashion products. "From the perspective of fabric transformation and human engineering, designing a variety of body shapes, designing a multi -dressing clothing. We also bring the crafts to cultural and creative products. ', Continue to inject more vitality for tradition, injecting more vitality. "

(Picture source follows blue and build brand studio)

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