Make rural homestays more standardized and more quality

The "Guiding Opinions on Promoting the High -quality Development of Rural B & B" not only the theoretical heights formed by the actual development of the homestay development, but also have a strong practical guidance value. Guiding significance

Recently, ten departments such as the Ministry of Culture and Tourism and the Ministry of Public Security jointly issued the "Guiding Opinions on Promoting the High -quality Development of Rural B & B" (hereinafter referred to as "Guidance Opinions"). The "Guidance" clarifies the principles of adhering to ecological priority, adherence to culture, adherence to people -oriented, adhering to the development of integration, and adherence to the order of standardization, and has deployed five key tasks.

For a long time, due to objective factors, the development of rural homestays has the phenomenon of "difficulty in approval, soft management, weak standards, and low quality". The introduction of the "Guidance Opinions" can be said to be the timely rain of guiding the development of the homestay industry. It has the theoretical heights formed by combining the actual development of the homestay development, but also a strong practical guidance value, especially the development of the development of the homestay industry is unified and coordinated with each other. The institutional mechanism that grasps the common management and the common force is very important. It has strong guiding significance for promoting the high -quality development of rural homestays and even the entire tourism accommodation industry.

Generally speaking, the guidance and ideas are clear, the tasks are clear, the key prominent, and the measures are specific, especially the following aspects of the future homestay industry development:

The first is a clear industrial positioning. The "Guidance Opinions" positioned the township homestays as "the iconic product of high -quality development and help to comprehensively promote rural revitalization." This position gives the rural homestay industry with high social responsibility and industry leadership. Taking the homestay as a specific manifestation of the changes in the development of tourism development in the new consumer era, it means that the tourism accommodation industry represented by rural homestays will integrate resources, market segments, fine services, and accurate operations in the future. The construction of the tourism industry system assumes more important responsibilities and play a more important role, which is of great significance to the transformation and upgrading of my country's tourism industry.

The second is to strengthen systematic security. The "Guidance Opinions" clearly requires that "guide standardized development and strengthen brand leadership" in Article 3 of the key task. Its main content involves the most important and weakest safety link of the development of homestays.

Safety is the first element of the tourism accommodation industry. While promoting the development of rural homestays, it is more important to pay more attention to safety. While strengthening the norms, it is more important to attach importance to guidance and support. In actual work, because of its characteristics of "scattered, small, weak, and weak", the construction of security functions and related systems is more difficult and difficult, and it is necessary to focus on and special support.

The "Guidance Opinions" did not put forward principled requirements in general, but required relevant departments to take the initiative and create work to guide the rural home operators to implement relevant public safety responsibilities and food safety subject responsibilities in a manner in a way that are close to demand and actual situations. Public safety management systems such as public security, fire, food, sanitation, environment, disaster prevention, gas, emergency plans and necessary monitoring and early warning and early warning and early warning facilities.

In contrast to it, the "Guidance Opinions" section in Article 2 of the guarantee measures gives specific, informative, and clear measures and methods. This requirement is conducive to the improvement of the relevant rules of the homestay operation, and the inclusion of the inclusion of the homestay management system will have a positive impact. The proposal of the above content has given the "Guidance Opinions" strong operationality, which reflects the change from "management" to "service" and "principle" to "method". From "control" to "assistance".

The third is to inject vitality into rural construction. The "Guidance Opinions" guarantee measures Article 4 "Improved support policies" proposed that "those who return to home for homestay development and entrepreneurs can enjoy relevant tax preferential policies in accordance with regulations."

The countryside is not the living room of the people in the city. The development of rural homestays is not to "go to the countryside" in the city to grab resources and occupy the site. Equal development opportunities and the same or even better than the city's economic income level are an important symbol of rural rejuvenation. This requires the inherent motivation and industrial support to adapt to the development of modern society in the background of urbanization.

The development of rural homestays has created more development opportunities for the countryside, encouraging migrant workers to return to their hometowns and develop a rural homestay. This is a way and way to bring living rural society and economic life. Human significance.

Fourth, it is the key to grasp the implementation of common management. The "Guidance Opinions" provides a top -level design for the development of the rural homestay industry. Next, we must do the basic work in the following aspects:

First, relevant departments should stand in the high understanding of the social civilization and economic development of our country and implement the "Guidance Opinions", break through the old rules and regulations, start wisdom, formulate positive and creative implementation methods, make group strength, implement the "Guidance" "Guidance" Related spirit.

Second, the tourism administrative department should actively actively actively implement the spirit of the "Guidance Opinions", on the other hand, to accelerate the implementation of the national standards of the "Basic Requirements and Grade Division of Tourism B & B", and the quality of the homestay industry is promoted to the standardized construction of the homestay. At the same time, it should also cooperate with the Ministry of Human Resources and Social Security as soon as possible to accelerate the construction of vocational training, assessment and management mechanisms of the "B & B's Butler", and lay a solid foundation for the high -quality development of rural homestays from the perspective of human resources and professionalism.

Third, relevant research institutes, planning institutes, and colleges should sink down, carefully sort out and study practical problems in the development of rural homestays, and put forward constructive suggestions and suggestions.Fourth, the hostel practitioners should double their efforts, find ways, diligently, rectify, and improve quickly, and continue to improve product quality in accordance with the spirit and requirements of the "Guidance Opinions".(Author: Li Yuan, School of Tourism, Sichuan University; Editor: Yang Shuo)

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