2022 Jiangsu summer market hotspot observation 丨 "Meow Meow Street" is Nanjing's summer economic expansion

The cats and cat dolls, personalized graffiti everywhere, unique architectural styles ... In 2020, Meow Meow Street has become a punch -in resort for young people in Nanjing. Open the street to add another fire to the summer "summer economy". On the evening of July 19, the reporter saw at the scene that the second phase of "Meow Meow Street" stretched along the river, forming a special waterfront commercial block.

New wave, dialogue between kittens and young people

Since the beginning of the summer, whenever the night comes, the cultural and commercial district located in Jianye, Nanjing has been very lively. Many citizens have come here to taste net red snacks, or watch cultural performances, or leisure strolls ...

On the basis of understanding the needs of young people, "Meow Meow Street" combines cartoons and nature elements from the perspective of cats. The second phase of the construction plan extended along the river, forming a characteristic waterfront commercial district. All dining bars made full use of external spaces and concentratedly created the characteristic exterior area along the lake. Against the lake, the entire market is brightly lit, and young people come here to gather, cats, dining, wine tasting ...

According to reports, the inspiration of "Meow Meow Street" comes from the famous Broadway opera "Cat" in the United States. On the basis of musicals, the cat has also injected the concept of "literature and art+companionship". The cat -shaped dolls on the streets of meow pay tribute to 11 movies and a number of well -known music artists, including Beatles, Elvis Presley, "The Gump" and "Love in the Rain" and so on.

In addition to the "Night Elements" and "Film and Television Elements", the neighborhood has also created very distinctive activities such as street opening ceremony, cat performances and stage performances.

Innovation, internal and outer neighborhoods layer overlay

The east and west of the neighborhood are "growing" horizontally, and the public part is divided into "along the river block -late night bar", "inner neighborhood -along the river" and "outer blocks -culture" and other areas.

At the entrance of the district is the "container gathering area". Here you can see the neatly arranged creative containers inside. The outside of the box has a variety of cat patterns. Large eyes and bright colors make people seem to enter the animation world. "We break the thinking framework of traditional business and give the project a new space experience, so we have placed more than ten containers as shops in the neighborhood." The person in charge of the neighborhood introduced.

The "C position" of the block is the theme cat coffee of the "cat owner". "This is the first time I tried to open cat coffee. I chose to open a shop on Meowme Street because the streets are all cat -themed styles, which is more in line with our store image." Said the owner Yang Diya. It is worth mentioning that, in addition to cats and cats selling cats, there are also outdoor terraces in front of the store, and regular activities such as barbecue beer party, cat "blind dates", and children's birthday party.

At the end of the neighborhood, there is a fresh and minimalist bookstore at the end of the neighborhood, and a row of exquisite parent -child reading is displayed in the store. The owner Yan Yan said: "Having a bookstore of my own is my dream as a graduate of a literary major. I hope it can become a community study, and every small guest who visits can become the co -owner of the study."

"From entry and exit to cat coffee to bookstores, it is a metaphor for cultural breaks, a route climbing, and a process of increasingly closer to the local unique features." The project leader introduced.

Interface, links for fashion and daily life

Step into the second phase of "Meow Meow Street", unique street lights, creative and stylish shops in a row, a strong trendy atmosphere. In front of various online red stores, the diners lined up and prepared to be full. "Sorry, the" Meow Dessert "has been sold, and the customers who lined up can choose other snacks." At the time, Mr. Li, a Taiwanese snack owner, sipped the customers who were waiting for.

"Milk tea, gluten, seafood ... There are a lot of food here, and it is very lively. It can not only experience other fashion trends, but also feel the unique vitality of the city. I will often visit with my family in the future. Ms. Wang said.

"The first phase of Meow Meow Street is based on the theme concept and atmosphere environment of the block, and it is not very large in business venues. By 2 am, it is complementary to the surrounding commercial complex. In addition, the Binhu area will also increase the lighting equipment, and the entire area will be lit. "Mao Hong, the person in charge of the second phase of the Meow Meow Street project.

Colorful cat wall painting, row of containers, and cat -shaped dolls with different attitudes ... Pan Wenzhong, chairman of Nanjing Jianye New City Real Estate Operation Group Co., Ltd., said that Meow Meow Street is a cultural district with strong identification and fashion By continuously enhanced hardware facilities and software supporting facilities, we will strive to build it into the trend of young people into a trend "punching place" to further stimulate the new vitality of cultural consumption.

(Reporter Yin Wenjing Intern Monteen Xinxin)

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