Cross -border seminars 丨 Guofeng Yuan Universe, when Jiangnan is ongoing

The "Guofeng Yuan Universe, when the Jiangnan was underway", jointly launched by Suzhou Wu Culture Museum and Suzhou International Design Week was held at the Wu Culture Museum of Suzhou on July 15. The Yunsha Dragon connects Beijing and Hong Kong.

Chen Zenglu, director of the Wu Culture Museum, Sun Qun, deputy director of the Office of Suzhou International Design Week, Xie Huawei, the founder of the "Yu Shengyi" brand, and Shao Bin, director of the Department of Animation, Suzhou University of Science and Technology, jointly connected to the Beijing Regional Junhe Law Firm at the Suzhou venue Consultant Linghu Ming, Jingtai Blue National Non -Heritage Master Zhong Liansheng, Yachang Culture Group CTO Jiang Zijun, and the founder and CEO of the Hong Kong area BOAX, Wen Yanhuai, and The Sandbox Hong Kong business growth director Huang Hongcheng, talked about the ecology and future of the Yuan.

▲ The Suzhou venue (upper left) of the Wu Culture Museum, the rest of the guests from left to right are Huang Hongcheng, Linghu Ming, Jiang Zijun, Wen Yanhuai, Zhong Liansheng

Since October last year, Facebook has been renamed "Meta", which has detonated the concept of "Yuan Universe". Since then, the virtual space represented by the "Yuan Universe" has become the hottest topic of the digital age, and it has also extended more imaginations for physical concepts and offline space.

Traditional culture, as the accumulation expression of the historical process, can be complained in a new generation in the new generation, reaching a broader new generation group with high -quality carriers to become the top priority of inheritance. The future scene depicted by the "Yuan Universe" is almost the best carrier of digital expression. With international and digital expression methods, it opens up the new path of "Gen Z" to update traditional culture, Jiangnan culture, and promote intangible material China Inheritance and innovation of cultural heritage.

The birth of the Guofengyuan Universe

The Wu Culture Museum, as the first museum in the country to fully display the comprehensive characteristics of Wu Di culture, fully pays attention to the in -depth protection of Jiangnan culture and Suzhou non -heritage.

In the salon, Chen Zenglu, the curator of the Wu Culture Museum, proposed that for a large number of non -moving non -heritage cultural treasures, digital exhibitions are solutions to break the limitation of space. The concept of combining the Yuan universe can be merged, which can bring immersive digital cultural experience to the audience in a limited display space, and conduct a digital attempt to digitize the aesthetic education, so that the audience can experience the deep accumulation of Jiangnan culture and Chinese civilization.

▲ The Wu Cultural Museum used digital technology to collect data collection of cultural relics, and open to the audience through 3D forms

Linghu Ming, a consultant of Junhe Law Firm, introduced his concept of "CMETA" defined by the Yunsha Dragon as the host of the Yunsha Dragon. A large number of public cultural IPs such as literature and art, such as Suzhou Garden and Wu Culture Museum, etc., digit the story behind it in a digital manner, and carry out younger derivatives. The best entrance.

Director Shao Bin, the Department of Animation of Suzhou University of Science and Technology, has been exposed to more and more young students. His students who are facing the animation major have more frequent contact and a more keen sense of smell for the Yuan universe. From the view of Shao Bin, Suzhou started early and developed rapidly in the animation industry. "The early world animation was undertaken by the Chinese in the middle period, and fortunately this main position is in Suzhou." Suzhou's development advantage is Many outstanding talents have been accumulated.

Yuan Universe and non -heritage

Before the establishment of his own brand "Yu Shengyi" with millions of fans, he was an online game practitioner, from online games to online celebrities. His life is closely linked to the virtual world. Uncle Yu, who stood at the cusp of digital flow, believes that virtual and reality are inseparable. The emergence of the concept of the Yuan universe has essentially created topics and opportunities for the brand, and increased the contacts of the young group to embrace the world. And he is also exploring the new model of intangible cultural heritage inheritance and development in the network ecology built by the Yuan universe and digital technology.

▲ Xie Huawei, the legend of the writer@一, the founder of the jade carving brand "Yu Shengyi"

Different from the first leading of Uncle Yu's first enters the virtual world, the representative inheritor of the national non -heritage Jingtai Lan's production skills Zhong Liansheng is slightly cautious about entering the Yuan universe.

Jingtai Lan, also known as "bronze tires, enamel", was introduced to China in the Yuan Dynasty, and the Ming Dynasty Jingtai reached its peak, so it was named "Jingtai Lan". After more than 600 years, it was passed on to the hands of the national non -heritage master Zhong Liansheng. Today, the marketization needs to upgrade in terms of skills, aesthetics, inheritance, sales, etc. The daily life of young people.

▲ National non -heritage master, Cloisonne's skill representative, the inheritor Zhong Liansheng

Therefore, Master Zhong Liansheng established an experience center, incorporated the contemporary design concept, and even gradually tried to collide with contemporary art, and walked into the art space of digital collections. I hope that more young people will follow the non -heritage culture through the carrier of the Yuan universe and use digitalization through digitalization. The means of non -heritage craftsmanship and cultural charm are displayed.

Explorer of the Yuanshi World

Looking at the ecological trend of the International Yuan Universe, many digital art exchange platforms have emerged in the Hong Kong market, once the users swarmed by users.

BOAX NFT Marketplace is a platform for aggregating high -quality master -class NFT digital art collections. The national style NFT products are eagerly sought after, and the market value is very high. Boax founder and CEO Wen Yanhuai led the guests to visit the Boax online exhibition hall. Features, help traditional culture to achieve modernization and technology. Wen Yanhuai said that he hopes to use the overseas window of the Yuan universe digital platform to combine physical exhibits with NFT to promote it, so that more Chinese local cultural resources are seen by the world, and high -quality Chinese traditional culture moves to the world through the Yuan universe.

▲ The clothing 3D exhibition of Hong Kong local designers launched by BOAX

The concept of the Yuan universe may be a bit abstract, but The SandBox allows all this to all. It is a virtual Yuan cosmic world composed of more than 160,000 land. There are more than 300 brands and IPs worldwide to purchase virtual plots at The Sandbox, and the "creator" built different projects on the purchased plot.

Huang Hongcheng, director of the Hong Kong business growth of The SandBox, said that the biggest selling point and fun of the game platform in the future of this structure are "variability". Users can use all ideas, such as carrying out social activities, constructing transactions, concerts, etc. All offline functions can be implemented here, and the future of the Yuan universe and the real world may be inseparable in the future.

▲ THE SANDBOX local map

The ecological future of the Yuan universe

In the Yuan universe system, creativity and imagination are the first productive forces, and the technology expands the boundary of imagination. Imagination -It is the ability of the Aboriginal people of the Internet to grow in the context of the development environment of information technology in the environment of information technology.

The Yuan Universe, which is understood by the CTO of Yachang Culture Group, is a human spiritual space, a product of user social, obtaining spiritual resonance and value recognition. It is a paradigm revolution based on science and technology, culture and art, and financial innovation. The revolution of the production relationship of the blockchain economy has greatly accelerated the development of the industry.

▲ Yachang Digital Art Museum (Part 1), "Yuan World -Ink and Future" Digital Exhibition, Jiang Zijun Policy (below) © Yachang Art Network

"We are exploring the advanced artistic universe. The creative resources of upstream art creators and downstream industrial resources are linked in a low cost and efficient manner to create a creative-industrial router. It lies in the confirmation mechanism of the blockchain to integrate the Internet and the blockchain network to achieve the creator economy. "Yachang Culture Group CTO Jiang Zijun saw the opportunity of the Yuan universe as the industrial link in the digital native stage, and judged the creator The economy will become one of the biggest increase in China in the future, which can help Chinese manufacturing upgrades into Chinese creation.

"In the context of the surging of generations and the Yuan universe, the values ​​and carriers of the traditional cultural industry are also changing. Whether it is the design week or documentary artistic expression, it is in virtual, reality, online and offline space to find more There are many possibilities. "Sun Qun, deputy director of the Office of Suzhou International Design Week, introduced that the documentary" I am a non -heritage in Suzhou in Suzhou "documentary that the famous documentary director Xiao Han and Suzhou International Design Week will meet The way of "making festivals, making fields, and creating botuses" links people, goods, and fields to explore the future path and scene of non -remaining consumption.

▲ "I am a non -heritage in Suzhou" as a key project in the digital cultural industry in Suzhou

The opening of the Yuan universe provides unlimited possibilities and imagination for the digitalization of Chinese traditional culture such as Jiangnan culture and non -heritage culture. Let more of the excellent traditional Chinese culture be seen by the world. The Wu Culture Museum will also adhere to the concept of openness and innovation, and use digital technology to conduct more active explorations in the research and communication of Wu Di culture and Jiangnan culture.

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