Come here, it really counts in Beijing!

"Beijing's unique magnificent order is created by the establishment of this central axis. The ups and downs of the front and right symmetrical body or spatial distribution are based on this central axis; scale."

—— Liang Sicheng

If you can only visit Beijing one day

It's better to follow this one

"The longest mid -axis in the world" punch card ~

From south to north, connect the ancient and modern appearance of Beijing City

This is the route that best reflects the soul of Beijing!

Look at the central axis of Beijing in the setting sun

In recent years, we have been doing

Beijing's central axis application for World Cultural Heritage!

This year is a critical year!

2022 Beijing mid -axis cultural heritage

Inheritance and Innovation Competition

Invite you to participate!

On July 20, the 2022 Beijing Central Cultural Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage and Innovation Competition (hereinafter referred to as the "Competition"), which was sponsored by the Beijing Municipal Bureau of Cultural Relics and the Beijing Central Axis, began to solicit project plans for the whole society.

Highlight of the contest

The theme of this contest is "Inheriting the Mid -axis Capital Culture", setting up the five circuits of scene formats, helping her legacy, visual images, cultural and creative products, and digital cultural and creative. Among them, the theme of the scene format is "old -fashioned new life", focusing on the old names and old brands along the axis of Beijing's central axis, and soliciting the innovative scene format for updating the plan; Social personnel actively participate in the selection of "Beijing mid -axis cultural communication expert/small messenger"; the visual image track is based on the theme of the "mid -axis perspective" and solicit video works for the society, including but not limited to Beijing's central axis scenery, architecture, humanities, humanities Photography and short video works in other aspects; cultural and creative products and tracks openly solicit the innovative design solution, postal design of cultural and creative products in Beijing, and New Year paintings, illustrations, posters, children's painting works on the theme of Beijing's central axis; Innovation in the form of "digital" innovation and activation of the central axis cultural heritage will invite the public to participate in the joint construction and co -creation of the "digital central axis", and through diversified expressions, it will help Beijing to build a global digital economy benchmark city.

Solicit

Create video works (photographic works and video works) with the creator's first perspective, and explain the understanding of the cultural value of Beijing mid -axis from different dimensions such as humanistic style, architectural landscape, and historical context. story. Photography plans are solicited in accordance with the following five categories:

(1) Four seasons of the central axis: around the inheritance points of the central axis, show the central axis culture of spring, summer, autumn, and winter (including but not limited to humanities documentary, cultural relics, scenery, etc.);

(2) Middle shaft day and night: surrounding the inheritance points of the central axis, reflect the central axis culture of the sunrise, sunset, and the starry sky (including but not limited to humanistic documentary, cultural relics, scenery, etc.);

(3) Middle axis humanities: Around the inheritance points of the central axis, show the subject matter and content of characteristic street scenes, public life, industry, and non -heritage culture;

(4) Middle axis building: Around the inheritance points of the central axis, show the landmark -style historical buildings (groups), bridge, road site, historical relics and well -known attractions;

(5) Picture Story (Photos): Panorama composition of 19 heritage points in Beijing's central axis.

[Attachment] List of 19 heritage points in the middle axis (from north to south): Bell Drum Tower/Di'anmenwai Street/Wanning Bridge/Di'anmen Inner Street/Jingshan/Forbidden City/Duanmen/Taimiao/Social Altar/Tiananmen/Tiananmen/ Waijinshui Bridge/Tiananmen Square Building Group/Zhengyangmen/Qianmen Street/Tianqiao South Street/Yongdingmen Royal Destray/Temple/Xiannongtan/Yongdingmen

Record the landscape on the central axis in Beijing

Co -promoting the central axis of Beijing

Cultural connotation and the value of the times

what are you waiting for?

Come and take your creativity!

Schedule

-Grash time -

July 20, 2022-August 31, 2022

-Plementing time-

October 31, 2022-November 05, 2022

This contest was launched on June 11th, and the five tracks have been solicited to the whole society from July 20th. Participants can log in to the official website of the "Beijing Middle Cultural Heritage Inheritance and Innovation Contest" (https: // bjcac. BjaxisCloud.cn/), obtained the detailed information of the collected announcement of each track and registered, followed the "2022 Beijing Central Creative Competition" WeChat public account to get the latest information of the competition.

prize settings

1 Best Popularity Award for photography

2000 yuan per bonus

1 Best Creative Award for Photography

2000 yuan per bonus

1 place for photography to spread the value award

2000 yuan per bonus

Top 10 Outstanding Works Awards for Photography

Each bonus 1,000 yuan

80 shortlisted awards for photography

Awarded honorary certificate

Picture Story (Photos) 3 Excellent Works Awards 3

3,000 yuan per bonus

Image stories (Photos) Finals 10 finalists

Awarded honorary certificate

1 best video creation award

3,000 yuan per bonus

6 Excellent Video Works Awards 6

Each bonus 1,000 yuan

Video works shortlisted awards 20

Awarded honorary certificate

Consultation

Telephone consultation:

Teacher Xu 13701168335 (track)

Teacher Zhong 1760032291 (Organizing Committee)

Consultation mailbox:

[email protected]

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