How hard is the life of the small city coffee?You can't imagine

Beginning in 2020, the outbreak of the Chengdu cafe has grown. It seems that I have never stopped again. I have always wanted to find a suitable description for this increase, until the movie poster of Tianjia Zhangke flashed in front of it- "Swim until the sea becomes blue. "".

The cobweb of the city appeared, under a grain of coffee beans, followed the territory to roll the mountains, take root and germinate, and spread to any place.

To the east, to Longquan, Jinsang, to the west, to Wenjiang, Chongzhou, to the south, to Shuangliu, Xinjin, to the north, to Xindu, Pengzhou ...

These districts (cities) and counties that are dependent on urban centers, we call it "small town" without any meaningfulness, because the huge city is like an galaxy, every place and every place are a small planet. Small and big, only the urban territory was constructed.

Small town coffee, away from the hustle and bustle, others rushed to pile in the coffee trend, but they sank quietly. One year, a certain month, and a day, the people who drink coffee suddenly found that they were "warm" in the rhythm of the metropolis, and reunited in their hometown or a micro -travel bank.

That's it, I saw Brother Hu and her husband. Looking at Shuzhou CBD Tideman Gathering, they run a cafe called "CAFE 5/5".

Three points of surprise and three points moved four points of hexagrams--

The new track is opened, and the people who make a dream with coffee are upset?

Brother Tiger's real name is Kai Jing, a "tiger" and one "quiet". Literally, the polarization is divided into fine points. Due to the student days, there are many brothers, and the nerves have been shouted until now.

Tiger brother

Rather than saying that Brother Hu has stepped on the trend of small coffee coffee, it is better to choose the track at the beginning.

About 10 years ago, she had the first cafe in her life and was located in a university in Tuanjie Town, Laochang District. It was the alma mater of Hu Brother.

The story of opening a shop is very simple, because you like coffee, you have to drink two or three cups a day, but the school is full of milk tea.

At that time, there was almost no shop like Hu Brother who made coffee as a coffee, young energy, and the closed management of the school, and soon, he ate a bonus.

When opening the store, the decoration and equipment, she borrowed 140,000 from her parents.

Thinking about the money, two people arrive at the store at 8 am every morning, and start with bread in their mouths. They eat around 4 pm in lunch, stir -fry at school, dry at eleven or two in the evening, and end the bowl noodles. It costs only dozens of pieces.

There are many young people in the school, novelty, everyone is willing to try. A cup of coffee sells 10 yuan, but the average daily flow can reach 3,000 to 4,000 yuan. At that time, there is no Alipay, no WeChat, and it is cash flow every day.

In order to save money and time, the boyfriend who has not yet become a husband rented a house near the school. 500 yuan January, asked Brother Hu "OK", and Brother Hu said "OK". In this way, clothes and pants were not willing to buy, and threw a new Xi Mengsi mattress on the bed, which was considered a few furniture.

There was no place to save money. The film at the bottom of Xi Mengsi was not torn. The two of them suddenly opened the mouth and stuffed 300 yuan in cash every day. Sometimes they earned more.

After three or four years of bitter days, I turned the mattress over the tiger, and the red banknotes were sprinkled. Suddenly I felt like an upstart, she clearly remembered ——

In the fifth year, 140,000, all of them were paid off.

Tiger's Cat Cat White Emperor

However, the rhythm of saving money did not stop. Selling coffee in the district and county, the acquisition of raw materials is always a problem. Moreover, the coffee industry in the main urban area of ​​Chengdu was not much improved at that time.

Without reaching a certain amount, the master did not send it. She and her husband had to take a black car every day to buy a fresh milk at Jiuli Tip Walma.

Brother Hu was silent again and had to buy a car.

Real pressure was only available a few years ago.

One is because the school's store has been moved to the second floor with doubled area. Increased costs, Brother Hu also rented the house for employees.

The second is because the new store in Pengzhou opened in 19 years. The opportunity was that the indigenous friends who lived in Pengzhou discovered the absence of the hometown coffee and the trend of the small city coffee, and initiated them to invite them.

The name of the new store is "CAFE 5/5", which means that she and her husband have each half of the youth. The addition of two Capricorn is equal to double attachment.

The old shop and the new store are far apart and have to run back and forth on both sides.

Every day, in the morning, I first went to the "Tiger Coffee" in the school. In the afternoon, I drove to Pengzhou again.

On the one hand, for quality control, on the other hand, to see the feedback from guests. Coupled with the carefulness of the husband and get used to the cleaning in the store, even if you are invited, you must get started yourself.

Why do you even open two stores around? Brother Tiger is from Chengdu, but he hasn't thought about returning to Chengdu.

But after the field inspection, he gave up directly. "The rent is expensive and the cost of manpower is high. Please ask a middle -end barista for a small piece, and it takes money to promote it, let alone the machine."

"Sometimes they are thinking about whether they make money." The second -hand used on both sides of Hu Brother, the school is Kangti, 50,000, the black eagle used in "5/5", the entire equipment is packed within 100,000. "It is different in Chengdu District. It seems that no hot mom is embarrassed to open a shop, three heads, often do more than ten or two thousand."

Brother Tiger's other cat grilled chicken and black eagle coffee machine

Envy is envious, but it seems unnecessary.

Recently, was invited by an old customer, "CAFE 5/5" in the community store in the new city in southern Pengzhou has opened again. The main takeaway is to be taken. It seems easy to run a cafe to outsiders, but it is not. When they were busy, their feet did not stick to the ground, so that the two had not yet held the ceremony (of course, no intentional suspicion was excluded). After the unbelievable friend followed her one -day journey, he directly called the tourist group to see the sense of vision.

In particular, the raw materials for coffee are consumables. Beans have soybean -raising periods, milk, and shelf life. It is particularly afraid of encountering the epidemic. Fortunately, "5/5" opened a non -contact delivery takeaway before, but at a critical moment, he made a reputation.

Therefore, the community coffee is not the beginning of the possibility.

The equipment cannot be compared, but it does not mean that they don't care about the taste of customers.

For example, as one of the few cafes that can choose "Ice Blog", "5/5" is often on the public screen of old customers because of these details.

Is there a compromise? Have.

The performance is that in the surrounding urban areas, it seems difficult to find a pure independent boutique cafe. Their names, most of them have a little age and menu, it is difficult to achieve simplicity and purity.

Brother Hu also said frankly that at the beginning of the business, the shop in the school did not even have American style because no one was ordering.

Customers are suffering and want to come to a bit sweet. So, as soon as he arrived in the winter and summer vacation, he and his husband went to Shanghai and South Korea to study, and by the way to learn from the teacher, he had the later hazelnut latte and vanilla latte.

In the "5/5", there is still a "compromise" attribute. They have basic models and specials, but at the same time, they also sell tea and wine. Every week, Tiger Brother even screens the dinner plate based on points to make up and down the shelves.

This is not to compromise to cater to, but a passive choice of "curve to save the country". Well, you think, three stores, nearly 10 employees, collapsed, everyone drinks Northwest Wind together?

Of course, not only the "5/5" family. In the surrounding urban areas, the biggest problem is not taste, but coffee is not just needed. People have not generally recognized the coffee industry and culture.

Brother Hu said with a mocking. In the traditional teacher family, his parents always felt that he was unreasonable and wanted her to go home and compile.

"I have opened a year, and my dad asked me if I was mixed with milk tea. Until now, I still feel that I am using milk tea."

But often persuaded to put money in her pocket, making people warm again.

From commercial coffee to chain coffee, to independent coffee, to self -roasting, to concept stores that focus on experience, some people say that the coffee wave has developed to the fifth wave.

However, in the surrounding urban areas, there are obvious misalignment, side -by -side, and lagging between the waves.

For example, they may have an attempt to have an independent cafe before they have some brand chains. Various waves are overlapped.

In 2020, Pengzhou Wal -Mart opened the first Starbucks. Then, Ruixing Coffee and Costa entered Pengzhou in 2021 and 2022, respectively. At the same time, car coffee, which is popular in the main city, also flows around.

Someone brought a blower for Tiger: "Starbucks is here, Rui Xing is here, what should you do?"

In this regard, she looked down, "Starbucks Create has done a good job. Rui Xing belongs to a fast -selling brand. I don't think I can't help it by myself, but I don't think of my coffee a month. pressure."

And trunk coffee and physical stores, "Like renting and Didi, diversion is yes. But it is a good thing."

Designers are born, and Tiger's cafe often organizes guests to do handmade

If someone uses "5/5" to compare with other coffee, it is more fun. Everyone's attention has focused on the coffee, proving that although it is not just needed, it is slowly infiltrating people's daily life.

"What a good thing."

● ● ●

I asked my friends how to think of the young people opened the cafe now. She said that she had heard a sentence- "narcissistic and confused", poisonous tongue and accurate.

is that so? I have no idea. But Brother Hu was indeed a "confused generation", but now it seems to find the direction slowly.

She likes to buy lottery tickets. I opened the first cafe and met the winter and summer vacations. Until now, she still likes to try his best from time to time.

I asked her the ideal coffee shop. She said that she opened the door at eight or nine in the morning and closed the door at 67 in the evening. There was no need to invite people. She and her husband guarded them, just like coffee has entered daily life.

Edit 丨 Xiaotu

Photography 丨 Officially provided

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