Zhejiang Daily Observation 丨 What password is the "Zhejiang Cultural Gene Library" hiding?1800 cultural elements take you to understand Zhejiang

Zhejiang News Client Reporter Lu Yao Correspondent Han Yu

On July 15, the Zhejiang Provincial Cultural Logical Construction Work Promotion Conference was held in Luzhou, comprehensively summarizing the outstanding results of the "cultural gene decoding project" in Zhejiang Province in the past year and the construction of Zhejiang cultural logo.

After three years of construction, the province's unified "Zhejiang Cultural Gene Library" has been completed.

In 2020, the Zhejiang Provincial Department of Culture and Tourism launched the "Cultural Gene Decoding Project" to comprehensively excavate and sort out Zhejiang culture, and decoding and interpreting cultural genes. As of now, the "Cultural Gene Decipher Project" version 1.0 has been basically completed. The province has completed a total of 31029 cultural elements census, 1845 key cultural elements, covering 8,342 census cultural elements, and compiling the provincial regional cultural gene decoding report.

What impact will the results of the province's cultural gene survey on Zhejiang?

Decoding: Explore the endlessness of excellent culture

Why decoding cultural genes?

Chu Ziyu, director of Zhejiang Provincial Department of Culture, said: "Build a system of Chinese cultural genetic concepts and tap the philosophical thoughts, humanistic spirit, values, and moral norms behind the cultural heritage. In the process of promoting the integration of high -level cultural and tourism integration, the province finds all the entry points of decoding cultural genes. It is hoped that this base building project will provide 'Zhejiang experience' for building a Chinese cultural genetic concept system. "

Luzhou South Kongjia Temple.

Nan Kong culture is a unique cultural root of Luzhou. Zhan Jian, deputy director of the Luzhou Nan Kong Cultural Development Center, said: "The cultural gene decoding project has given us an opportunity and a working framework to construct a systematic value system and symbol system for the implementation of Nan Kong culture."

Confucius's sacrifice specifications, Kong Zongrang's modesty, and the inheritance of the family style of "The Family Rules of the Confucius" ... Luzhou combed and investigated 46 Nantong cultural elements, and determined 20 of them or material endowment or spiritual spirit. Gene expression of temperament or image symbols or institutionalists. A solid "Nanyong Cultural Gene Decoding Report" and a rich Nan Kong cultural gene decoding achievement exhibition has become a "traction rope" for the inheritance and development of Nan Kong culture.

Wu Fuping, a researcher at Zhejiang Provincial Institute of Culture and Tourism Development, has long been engaged in the theoretical research of cultural gene decoding. He said: "The" Four Scenery Landscape Maps "such as" Four Scenery Landscapes "such as" Four Scenery and Landscapes "from Shangcheng District, Hangzhou City, because it is not a collection of cultural relics in Zhejiang. Entering the field of vision of the cultural tourism department. But through investigation and decoding, we find that whether it is the silk color substance gene of the silk for the raw material, the artistic style is feasible, visible, traveling, categorian 'Siko' and small scene composition. Genes, the psychological thought gene of poetry and painting, all provide an important spiritual value and resource foundation for the implementation of Song Yun culture's handout. "

Under the new situation of the integration of cultural tourism, Shangcheng District has comprehensively implemented the census of cultural gene decoding projects, cultural and tourism resources, combed 758 cultural elements in the region, and selected 40 cultural gene decoding.

Transformation: Create a "closed loop" of deep integration of cultural tourism

"Cultural gene decoding project", "solution" is the first half of the article, "use" is the second half of the article. To shape IP with cultural genes, design products with cultural tourism IP, and promote industrial upgrading with product innovation. Zhejiang uses the starting point of decoding culture to create a closed loop of deep integration of cultural tourism.

In response to the transformation and utilization of cultural gene decoding results, our province put forward two principles -one is "what to use and what to use" to prevent decoding and transformation and use two skin; Essence

Li Yu culture is an important cultural gene of Lanxi.

Li Yu culture is the most important cultural gene decoding project of Lanxi City. From the described commercial port cultural gene, the ideological gene of "mind, quiet and natural", "loses aquarius, tight needle line, reduced clue" script creation specifications, let Li Yu's Art aesthetics and life fun have become the endless mines in Lanxi culture and tourism industry. In September 2021, the "Li Yujia Banquet" became a "Internet celebrity" as soon as it was launched. At the same time, Li Yu's Drama Town, Li Yuchun Festival, Li Yuyuan Park and other projects, which are transformed in the form of decoding results, have successively landed. "Tenya Yu Village, Watching Li Yu opera, and Li Yujiaxiang Food" has become a distinctive label for the transformation and use of Li Yu's cultural genes. "The beautiful life depicted by Li Yu's" Leisure Puppet "is gradually becoming a reality in Lanxi," said the relevant person in charge of Lanxi City.

Cixi secret color porcelain production gene transformation of celadon 瓯 music interpretation products, Shaoxing rice wine image symbol gene, production process gene generated rice wine town, rice wine museum, Zhoushan Shengsi fishermen painting technology creation of beautiful country murals and cultural and creative products ... In the past three years, Zhejiang has promoted the transformation and utilization project of the "cultural gene decoding project" of 2,179 projects, and 552 items have been started, and the total investment is expected to invest 65.9 billion yuan.

Identification: Build a flash symbol of the cultural highland in the new era

After the "cultural gene decoding project" achieved phased results, our province launched the cultivation of the "Zhejiang Cultural Logo" in the second half of 2021. This is a action that further brightens the regional cultural logo on the basis of decoding cultural genes.

The Provincial Party Congress also regards "the cultural logo that highlights Zhejiang's profound historical heritage" as the goal of struggle in the next five years. According to reports, Zhejiang Cultural Logic Cultivation Project, with cultural identification construction, traction resource census, gene decoding, industrial application research, cultural heritage protection inheritance, literary and artistic creation, cultural and tourism industry, cultural public services, international exchanges and cooperation and other cultural and tourism The overall reshaping of the work module workflow. From July 12th to mid -August, the exhibition of cultural logo construction achievements in Zhejiang Province was successively carried out in Luzhou and Hangzhou. Hehe Culture, Grand Canal Culture, Wuyue Guo Qian King Culture ... A group of shiny cultural logos show the characteristics and style of different regions in Zhejiang.

Yuyao Wang Yangming's former residence

Yangming Culture is one of the most recognizable cultural logos in Zhejiang, and it is also the cultural "golden business card" of Shaoxing and Yuyao. Construction of Yangming Ancient Town, implementing Yangming Hometown Comprehensive Insurance Project, Drawing East Asian Yangming Cultural Tourism Maps, and hosting the International Mind Forum ... Shaoxing and Yuyao built Yangming cultural logos. Go to the public, so that Yangming culture can be swimming, learned, and sensible.

Hangzhou Gongshu District, Linting District Separate Grand Canal Cultural Logic, Tongxiang City and Huzhou Nanxun District Silkworm Township Silkfu Cultural Logic ... According to reports, the Provincial Department of Culture has set up 100 "Zhejiang Cultural Logues" cultivation project 100 In the five -year construction period, a total of 1,799 construction tasks were 26 billion yuan in project funds.

Hangzhou Gongyu Bridge.

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