How can a policy become "the top flow of the circle"?
Author:Zhejiang Daily Time:2022.06.15
Zhejiang publicity WeChat public account
Not long ago, a cultural industrial policy was "out".
The Ningbo Cultural Reform Office and the Ningbo Finance Bureau released the "Implementation Opinions on the Development of the Digital Cultural Industry (Interim)" (Interim) (hereinafter referred to as "Opinions"), and formed a topic in a short time. Wan, climbing on the hot search, has become a trend of "top flow".
The first reason for "out of the circle" is intimate. The word "Yuan" in the "Opinions" is particularly many.
For example, the first -time regulation digital cultural enterprise will be awarded 50,000 yuan; for the first time of operating income exceeds 50 million and 100 million yuan of digital cultural enterprises, 1 million and 2 million yuan awards are given (promotional difference) ...
These "real gold and silver" policy blessings have aroused the resonance of the general public, especially the cultural industry practitioners -
The epidemic has a wide range of impacts, and the cultural industry category, which is closely related to daily life, is the first to be able to meet the spiritual and cultural needs of the people. The long -term cultural product creation cycle is especially important for the cultural industry -related enterprises. The release of "Opinions" is undoubtedly a "timely rain".
Ningbo Beifa Cultural and Creative Industrial Park
Just as a netizen commented: I haven't seen such a straightforward policy for a long time, I understand it.
The person in charge of a cultural industry enterprise in Ningbo admits that although the amount of policy support is not large, in a special period, each money has supported the confidence of the development of the enterprise.
Another reason for "out of the circle" is "fashionable". The digital cultural industry is the "hottest hot word" in the current cultural field.
A few days ago, the China Affairs Office and the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", which contains huge opportunities for the development of the digital cultural industry. Ningbo stepped on the hot spots, set foot on the wind, and launched a heavy policy for the moment, hitting the audience's attention.
The policy of "traffic" policy can effectively improve the knowledge of beneficiaries. Once the "traffic" is transformed into "practical results", it can be more effective to promote social development with policies.
Therefore, policy makers must have communication and media thinking, and the policies that formulate must be carried out around the needs of the people and enterprises, which is intimate; walking at the forefront of the development of the times, looking forward to make every policy become the Internet on the Internet "The top flow of the circle".
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