Lile and Music Shandong ｜ Pingyin: Constructing "urban soft power" with cultural elements

Culture is the soul of a city. It shows not only temperament, charm, but also spiritual character and ideal pursuit. The temperament and soul of a city is also the core manifestation of the "soft power" of a city.

Pingyin is a historic and cultural city. It has a long cultural heritage and heavy cultural heritage. It contains rich "urban soft power" elements. In recent years, Pingyin root has been planted in the cultural fertile soil, implemented the strategy of strong cultural counties, gives full play to the advantages of cultural resources, actively constructed a modern public cultural service system, and cultivated the development and prosperity of the county's economy and society with cultural power.

"Cultural landmarks" are dressed as beautiful cities, gathered the historical context of cultural heritage

Life is beautiful because of the city, and the city is wonderful due to culture. For cities, the cultural landmark that best reflects the cultural heritage of a city is cultural landmark. At present, one "cultural landmark" is born in this city. The new hall of archives, the county Fangzhi Museum, the New Museum of Cultural Museum, the Spring City Studycare ... These stars embellish the new urban cultural landmarks during the Pingyin cultural inheritance. Historical context.

In Jindong, a beautiful and eye -catching building is at a glance. As the city's first comprehensive county -level Fangzhi Museum, it has gradually become a new highlight and new business card for local public cultural halls. Among them, the historical and cultural exhibition hall of the Fangzhi Pavilion of Pingyin County and the rich collection have become the most attractive places. Since the opening of the museum, it has attracted various groups of society to read, consult, and visit with clear historical context and strong cultural atmosphere and atmosphere. In addition to the Fangzhi Pavilion, the newly completed Pingyin "Impression · Rose" International Rose Exhibition Center, which integrates rose culture display and knowledge science, has become one of the important windows of Pingyin rose's foreign cultural exchanges.

At the same time, Pingyin deeply digs and uses local red cultural resources to play the positive role of red culture in improving the soft power of the city. The red attractions such as Shandong Red Flag Qu are connected to the red tourist lines, and the red tourist lines are concentrated. Through exhibition hero deeds, listening to various forms such as red stories, the red culture vitality is activated.

"Cultural Meal" is tailor -made to gather cultural elements to boost the spirit of energy

Cultural construction, Huimin is the ultimate goal. The direct manifestation of "cultural benefits to the people" is to allow citizens to have a happy spirit in cultural life. In Pingyin, "cultural benefits to the people and serving the masses" has been carried out for many years, and the blocking of cultural services "last mile" has been gradually eliminated, so that rich cultural elements "accurate docking" with the needs of the masses.

Earlier this year, Pingyin precisely pushed a "visual feast" with unique folk and cultural characteristics for the masses. In the first "Xiagou Commune Rural Great New Year" folk experience season, "opera performance+temple fair+non -heritage" "Literature Temple is overnight", the long -lasting Yellow River Lantern Culture and Art Festival, let Pingyin "New Culture" cultural tourism The brand is deeply rooted. At the same time, more than 10 characteristic cultural activities such as "Liyuan Meng. Sheng Shi Qing" opera ticket friends, "Millennium Shen Yun" non -heritage exhibition activities, allowing the masses to enjoy the "cultural meal" at the door of the house. The event includes a number of contents such as opera, music exhibition, public welfare film screening, non -heritage exhibitions, calligraphy exhibitions, public welfare art counseling training, etc. The development of a series of cultural benefits to the people will "turn" cultural resources and keep constantly constantly. Perfect public cultural services benefit the masses and are full of energy.

Nowadays, nearly 600 comprehensive cultural stations (institutions) and cultural service centers throughout the county, with high -quality, high -quality Quancheng study, cultural museums, museums and other cultural facilities, build a complete cultural sharing of everyone In space, more than 1,000 mass cultural activities are held each year, and all of them have achieved barrier -free and zero thresholds. The "cultural circle" that can be tentacles is quietly integrated into people's daily life. These have gathered into the unique cultural temperament of this city, and once again showing the brilliant Pingyin culture and the cultural casting the soul to consolidate the development of the city with the cultural casting the soul. grade.

"Cultural Symbol" is incorporated into the creation, and the humanistic temperament of the soft power of the city

Culture is the soul of a city. Embeds characteristic cultural symbols and elements into urban development is an important part of improving the degree of urban civilization and the quality of citizens. Pingyin, as a thousand -year -old ancient eup of the millennium with deep cultural heritage, has sounded the horn that moves towards a higher level and a higher level of civilized cities, and strives to successfully create a national civilized city in 2023.

Nowadays, walking on the streets of Pingyin, visiting wetlands, parks, and squares, exquisitely designed, showing the characteristics of Pingyin's characteristics, including "All Nations Construction and Sharing", "Civilized Pingyin", public welfare advertisements and landscape sketches. eye. "Pedestrians want to take the zebra crossing", "love in your heart, affection under your feet" ... Everyone with a temperature of civilization reflects humanistic care and infiltration of the soul. Scientific design, carefully layout created cultural walls and cultural streets, and more than 5,000 public welfare advertisements were set up. Not only did they improve the city taste in the silence of moisturizing, the core values ​​of Chongde to good, patriotism, and dedication. The vivid practice of cadres and the masses.

At the same time, vigorously promote the spirit of model workers, craftsmanship, and professional and technical spirit, carry out recommendations for "good people around them", select a series of advanced models such as "the most beautiful family", "concentric resistance" and "four hundred" volunteer services, and visit the "civilized messenger"37 people, 32 publicity models, 40 advanced typical typical typical typical "concentric resistance".Organize the implementation of the "four virtues" project, establish a list of good deeds, and strengthen the publicity and education of the masses.Organize activities such as "five for" volunteer services, online sacrifice, family style of family style, and reading for all people to cultivate good moral sentiments and civilized qualities of the whole people.In the "happiness relay" created by the national civilization, Pingyin not only dressed up the "face value" of the landscape, but also enhanced the humanistic "temperament", but also made Pingyin, the city of the millennium ancient county.Pingyin will take Jinan City to create a model of civilized cities in the country as the leader. In accordance with the city's promotion of the "Top Ten City" construction and deployment requirements, it will continue to promote the change of city butterfly with civilization and use the light of civilization to illuminate the new journey of high -quality development.(Correspondent: Liu Xiangpeng)

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