Yuan Story | Baking "Little Fortunately"

In 2022, Liu Tianting "came out".

In May this year, he ushered in his 30th birthday in Shenzhen. It was also this month that his name appeared on the officially released documents released by the mainland for the first time. The winner of the Shenzhen Youth May 4th Medal this year was announced that Liu Tianting was on the list.

He became the only Taiwanese among Shenzhen Youth May 4th Medal.

There are no less than 50,000 people who settle in Shenzhen, and there are thousands of Taiwanese companies. Liu Tianting, neither Taiwan University, Tsinghua University, Taiwan, and other famous universities, nor did they invest in large factories. What do you stand out?

In addition, Liu Tianting is the only catering practitioner in this award list. Although Shenzhen is still not called "gourmet paradise", but as an immigrant city, it is also a place where many flavors are gathered. Liu Tianting overwhelmed a group of chefs and got "head -up". What did he bring to the city's catering?

"Actually, I'm a bakery." Liu Tianting sitting in front of me felt smaller than the photo, and was not good at talking.

However, he is not an ordinary bakery. In 2014, he had not graduated at the age of 22 and won the gold medal in the FHA International Culinary Contest held in Singapore; in 2018, he won the silver medal at the Cooking World Cup contest held in Luxembourg.

In Shenzhen for 7 years, he has operated a small bakery of his own, and Liu Tianting, a "gold medal champion" master, can be described as "big in the city."

However, a question also appeared in my mind. Since there is such a dazzling qualifications, in a city like Shenzhen, there is no shortage of capital, why do you have to keep a small shop on your own and find a "technology to invest in technology" to find a chain store?

"Too much money (investment), we will feel a little horrible, we just want to calm down to do our own affairs." Liu Tianting's answer probably made many people feel incredible.

Fortunately, as a reporter who once stayed in Taiwan, I could solve the meaning. Liu Tianting just wants to do one thing with his own way. The store is not very large, but it must be kept his taste. This idea is very "Taiwan", or in a word that was once popular on both sides of the strait, this is "small."

What did he bring to Shenzhen food culture? The answer may be here.

Orphan

"Each piece of bread has life." Liu Tianting said, for example, the European bags in front of him. Their "life" comes from the dried fruits inside, "Do you know? They are all put in Rum, at least three months", dried fruit and wine were purchased by him and his wife Huang Huijun himself.

Therefore, you can't find the same taste throughout the many bakers in Shenzhen. This is the "life" of bread. Speaking of this, Liu Tianting's words were full of passion and wisdom.

However, when it comes to other topics, Liu Tianting seemed a little silent and dumb. "He doesn't really like expression." Huang Huijun made a footnote for her husband's character. During the interview, sometimes she said more than her husband.

In introverted, it is difficult to determine whether the personality or the life experience as a child.

Liu Tianting is an orphan. Born in Taichung, his father and mother died one after another at the age of five or six. Together with his brother, Liu Tianting lived in a local education hospital (equivalent to the welfare home of the mainland).

After more than 20 years, Liu Tianting said in his recall of his childhood.

"Childhood, I actually feel good." Liu Tianting even felt that it was a very special lifestyle and life experience. In retrospect, dozens or hundreds of children grew up in the childhood in the same period, all of which are his "small". Everyone gets along with each other, as pro -brothers and sisters. That feeling, ordinary children can't experience it. "That's a very precious memory," he said.

Liu Tianting still remembers that there is a teacher named Huang in the nursery school that has said a long -term words to them. "She tells us that we must position themselves and know what to do when we grow up, because we will soon be going to grow up, because we will soon be going to grow. Go out to live by yourself. Learn your own independence. "

A few words, benefited for a lifetime.

In the positioning of life, Liu Tianting was quickly selected. "Actually because I don't like (language) expressing, I like to express it with food." If this is someone else said, you may feel ingenious, but from the mouth of Liu Tianting, it must be from the lungs.

After graduating from high school, Liu Tianting was admitted to the catering department of Taiwan Chiayi Datong Technical College and became a disciple of Wang Yingkai, a master of cooking in the island.

▲ After graduating from high school, Liu Tianting became a disciple of Wang Yingkai, a famous master in the island.

▲ In 2014, Taiwan participated in the Singapore FHA International Culinary Contest. Liu Tianting's work "Yi Ran" won the gold medal.

Young

Everyone who has traveled to Taiwan knows that the pastry production industry in Taiwan has started early and develops fast. The "quasi -breadmers" who studied hard to learn from major technical colleges are naturally "rolled". How to get ahead? Go to the international competition to get a award, it is a shortcut.

Soon after Liu Tianting entered college, Teacher Wang Yingkai received an invitation to team on behalf of Taiwan to participate in the Singapore FHA International Culinary Contest. As the A1 -level cooking event, this competition has a high influence in the international food industry.

Liu Tianting certainly wants to participate. However, going out of the country requires it to pay for it. Calculating NT $ 100,000, the exchange rate at that time was roughly equivalent to RMB 20,000. There are not many money, but it is still astronomical for a poor student. "I should have participated in 2012, but I didn't make enough money that year." In fact, that year he had secretly sold his brother's birthday gift -a locomotive (motorcycle). However, it is not enough.

To participate in the competition, make money desperately. Outside of class time, either working or working on the way to work. Go to the bakery to help the workers sell bread and serve as a waiter in the restaurant. "In fact, at that time, the classmates worked in get out of class and earned some living expenses; but because I was going to the game, I couldn't spend it. The hardest part. "

One bento (box lunch) was divided into two or even three meals, which became the norm for that time. Speaking of which, his wife Huang Huijun made up a "knife": "So he was very thin at that time." Of course, Liu Tianting today did not "fat".

For a year of hard work, NT $ 100,000 finally made up. You can participate in the 2014 event. The next step is to prepare to participate. The works participating in the competition are not just a piece of bread, but to make bread into artworks. This is a comprehensive test of the basic skills, imagination and creativity of the opposite bakers.

Liu Tianting's work creative style is a big lobster with 300 crayfish to travel to the sea. Named "Yi Ran". Of course, the elder crayfish and crayfish are made of bread flour.

"(When doing it), you must be accurate, fast, and timely." In Liu Tianting's memory, this may be a work that changes his life. It is only 0.2 cm long, and these need to be made slowly with flour. It is terrible that after the material dough is shaped again, it often distorted and deformed due to thermal expansion and contraction, and even fractured and collapsed. The works often turned into black overnight. In half a year, I did not know how many times it suddenly collapsed, making him feel discouraged. "When I actually did 100, I had already collapsed."

Fortunately, under the guidance and encouragement of Teacher Wang Yingkai's critical moment, it took half a year to work, and the "Yiran" production was successful and appeared at the Singapore FHA cooking contest. Western skills are perfectly integrated with the Chinese cultural artistic conception, stunning judges.

"Liu Tian-Ting", when the judges who announced the gold medalist read the name, Liu Tianting felt that he was "stunned". With the scenery of the championship, he finally set his life in the name of "bakery". But at the time he didn't know that his "gold medal champion" bakery was not in his hometown of Taiwan, but in a city that had never been set foot -Shenzhen.

▲ At present, the Liu Tianting couple set off and run a small bakery.

The battle between "big" and "small"

In fact, before 2015, Liu Tianting never came to the mainland at all.

In those years, various economic and cultural interoperability activities between the two sides of the Taiwan Strait were very frequent. Before and after Liu Tianting's 2014 university, a state -owned enterprise inspection delegation in Shenzhen went to Taiwan to inspect the Datong Technical College and observed the cake production course of Teacher Wang Yingkai, and praised it. Shortly after the dear of the delegation, a paper invitation letter was sent to Taiwan, saying that they were going to establish a food training institution, and invited Teacher Wang Yingkai to come to Shenzhen as a teaching work.

"But Teacher Wang's teaching work is too busy." Liu Tianting mocked himself, and Teacher Wang Yingkai found a replacement candidate. "The teacher" lost me "."

Bakery Liu Tianting came to the mainland and became "Teacher Liu". Soon after, Huang Huijun, a girlfriend, also flew from Taiwan to Shenzhen. The two were settled in Shenzhen together.

The teacher did it for two or three years. "My students come from all directions. After each student, they will say that after the holidays, the teacher goes to my hometown to see, such as Guizhou, Hunan, Qingdao. It's really happy. It is a happy time." The vast, Liu Tianting, who grew up on Taiwan Island, opened his eyes.

When the coaching contract expired, the couple decided to stay on the mainland. In Shenzhen, a large population is equivalent to a large city in Taiwan, and such a broad market is close to it. Furthermore, during the training teacher, the couple also inspected the Shenzhen market. The consumption share of bread west points is not small, but there are not many characteristics, high -quality bread rooms. Isn't such a broad and potential market that is not the field of "Gold Medal Champion" bakery Liu Tianting?

As a result, the Liu Tianting couple continued to run baking training, and at the same time partnership with a Shenzhen friend, opened a dessert shop in the Futian center.

The identity of the "Champions Gold" bakers in the international competition really has a lot of market appeal. "We (dessert shops) quickly achieved the first place in the list of dessert categories in Futian District."

Sure enough, open the "public comment" and search according to the store name, the praise rate is 97%. From the customer comments on the page, you can still feel the red fire of the business at the time. "This store was founded by the master of Nick (Liu Tianting's English name) who has won the International Award. No wonder desserts are so delicious" ... such comments are different. It seems to be a sought after online celebrity shop.

and then? There's no after that. The public review page shows that the store's status is "closed." A good shop, with a good location, a prosperous business, and a champion bakery sitting in the town. Why can't you do it? Liu Tianting admits that it is not a business problem, but a cultural difference.

"People give us a great opportunity, and we also work hard to develop products, produce products, and train employees." Liu Tianting said that began to cooperate very well, and the turnover was popular all the way. At this time, the partner thought that since there was some popularity, he quickly opened the second store while hitting the iron and made the dessert shop into a chain shop.

In fact, at that time, it was indeed the explosive growth of the top -tier city celebrity chain stores. Xixue blossomed in Xixue, and it was normal for the partners to feel itching. However, Liu Tianting from Baodao didn't think so.

"We just don't dare to do things that are not sure." Huang Huijun said, "Partnership business is to do things with other people's money. If you don't do well, it will spoil the hearts of others. We can't do it (peace of mind)."

"I found that many restaurants on the side of (mainland) have smashed money to make chains. Some of them were collected in less than a year or two. All the money invested far exceeded the income. (If that) we could not bear it." Liu Tianting In this way, he felt that the revenue in the store could not support the size of the chain store. "If others invest in me, once they fail, I really can really be stressful. At the same time And ingredients are also a waste. "

Although they did not witness their discussions that year, it is conceivable what the partners have heard what they react: this couple is too safe to the status quo.

As a journalist who worked and lived in Taiwan, I felt that the idea of ​​Liu Tianting was understandable. The huge difference between Taiwan's diet and the mainland is that there are few chain stores except for a few large businesses. You have heard of Taipei's "Lin Dongfang Beef Noodles" and "Thinking of Mango Ice", Hualien's "Justice Bun", and Taichung's "Miyhara Ophthalmology" (ice cream shop)? However, they have been operating for decades, which can ensure that the taste is unchanged, and it is not the same as their peers.

This has nothing to do with the right or wrong, just a collision of culture. Shareholders voted that the number of votes that supported the expansion accounted for the best. So I opened the second store. Soon after, the operation of the chain store was really downhill as the Liu Tianting couple worried.

There is also an episode here. When the dessert shop was facing a crisis, Liu Tianting received an invitation from Teacher Wang Yingkai to participate in the Luxembourg Culinary World Cup contest. Open the bank account, at this time, only RMB 40,000. But the World Cup was missed once. It was 4 years. This time I took the participating plastic work "Wu Mei Niang". The queen is graceful and luxurious, and she has an extraordinary atmosphere. She won the silver medal below. "I use my work to bring Chinese cultural elements to the stage of the competition." Liu Tianting felt that this was the biggest gain and movement.

However, shortly after Zaiyu returned, the dessert shop finally closed. The first entrepreneurial announcement of the Liu Tianting couple in Shenzhen failed.

▲ Liu Tianting and his wife Huang Huijun.

"Little Fortunately" in the seams

"Our shop is closed every Sunday", and the notice signs hanging in front of the store are written. A guest came out of the store, the waiter brought to the door, bowed and farewell, and said, "Goodbye! Welcome next time!"

This scene made me go back to the interview in Taiwan. Regardless of business, one day of public offsment every week. Regardless of how much consumption, a farewell greeting when leaving, this is the iconic characteristics of the Baodao restaurant.

Needless to say, this is a new store opened by Liu Tianting. In the operation room, Liu Tianting and several bakers were wearing workers. Although the air conditioner was turned on, the sweat still penetrated into the mask. Before the oven was turned off, the temperature displayed by the LCD figure was 240 ° C. For a while, Liu Tianting opened the oven door and took out a furnace with a hot Xiabapa bread.

After a while, Huang Huijun and other employees packed the bread baked out that day. According to the list and address of the "group connection dragon" applet the day before, they were sent to Shenzhen through the express delivery. Today, her circle of friends is the client circle in the store.

After walking out of the kitchen, Liu Tianting sat down on the dining chair outside the door and rest. "At that time (after the last entrepreneurial failure) was ready to return to Taiwan." He said, but after all, he was unwilling. There was a 40 -square -meter store in the hands of a friend to invite them to cooperate.

Last failure, the lesson was profound. This time, the Liu Tianting couple felt that in some aspects, they should be more persistent.

In Shenzhen for 7 years, Shenzhen has become the longest life after they have lived in adulthood. However, they still feel that there are some elements in Shenzhen that make them difficult to get used to: the footsteps of this city are too "hurried".

"Many people can't calm down to taste things well." Huang Huijun "grabbed" her husband's words again, "Unlike Taiwan, the pace of life is slow, everyone knows how to enjoy the deliciousness."

Indeed, there are people who calm down to enjoy delicious food, and there are shops that calm down to make food. Some baked rooms in Taiwan only make one type of tabletop bread, which can last decades and accompany the local generations with unchanged tastes. Liu Tianting and his wife thought about opening a shop like such a shop in Shenzhen, a bakery that could not be copied in this city.

First, the product cannot be copied. "I am a very strange person, and I like to develop new things if I have nothing to do." Liu Tianting said that 7 years in the mainland, many local specialties in the north and south of the river have become his raw materials, such as Xinjiang walnuts, figs, Luo Hanguo, Guangxi, and even Chaoshan beef beef Pill, he has been made in the bread cakes. Generally, the bread room is updated at most once a quarter, while Liu Tianting's cycle is three days. "Change half of the bread every three days." Liu Tianting said.

"Do many bakers in Taiwan do this?" I was a little curious. "Where, only our family is like this." Liu Tianting couldn't help but be proud. At least this was not found on both sides of the Taiwan Strait.

His wife Huang Huijun became a "marketing director". In fact, this kind of marketing is very simple. Huang Huijun releases bread products on the day of the circle of friends every day, and then statistically order information through group connection of dragon applets. After Liu Tianting roasted the bread, he packed the courier and shipped.

Do not cooperate with the platform to promote the promotion and do not create an Internet celebrity IP. Is it easy to do business? "Our turnover ranges from hundreds of yuan a day to 1,000 yuan, and now ... every day is not bad." The specific number is of course secret. Liu Tianting said that in fact, they only need to serve those who are willing to "calm down their hearts. "People who eat it are enough. Over time, these people are not only customers, they have also become their friends and "family".

The Liu Tianting couple may be the most "regular" business person in Shenzhen. Get up at more than 4 o'clock every morning and ride an electric car to the store to make bread, bread, and delivery. Busy to the night, go home and rest a little, go to bed at 9 o'clock, day after day.

In Shenzhen, there may not be many business in this. However, if you have been to Taiwan for a "free travel" in Taiwan a few years ago, the tastes of the streets and alleys of Baoshima Street have different tastes, and it is not the case for catering restaurants that make your index finger move. Not only did it sell in the store, it was also a "little luck".

Shenzhen, hurried and capital crushing. How long can the "little luck" in the gap between this big city last? Liu Tianting was not allowed. Maybe I will stay here for a long time, maybe one day I will return to Taiwan to retire. "I hope Shenzhen people will think of us, oh! It is the Taiwanese couple, making bread." Liu Tianting, a "champion gold" bakery, said humility.

Copyright Notice:

All the contents of all content published in this column are ownership of the copyright or Xu Xuya. Without authorization, it shall not be reproduced, copied or modified, otherwise it will be held accountable.

If you need to reprint or use, please contact Jingbao's official WeChat account (Jingbaosz) to get authorized.

Source │ Jingbao APP

Coordinating: Li Yan

Reporter: Ma Jiyuan

Drawing: Gouter

Edit: Ye Hui

- END -