Is it a smoke screen bomb?Apple cars make new progress again!The top design team operates, is the li

After the release of the new version of CarPlay, the new progress of Apple (AAPL, a stock price of $ 137.13 and a market value of 2.24 trillion US dollars) came again.

Recently, the latest news from Bloomberg columnist Mark Gurman shows that Apple is negotiating for car parts and vehicle manufacturing.

At the same time, Kevin Lynch, the new person in charge of Apple Automobile Project, also recruited its "old ministry" from the Apple Watch department to help them develop cars and adjust the management team of Apple Auto projects.

Photo source: Every reporter Zhang Jian (data map)

Mark Gulman said that Apple hired the best design team in the automotive industry to create the appearance of this product, including Aston Martin's former interior director Duncan Taylor, former Aston Martin Martin Peter Jolley, chief concept engineer, Steve Macmanus, former Vice President Steve Macmanus, and former Porsche senior executives Manfred Harrer To.

In addition, Mark Gulman revealed that people familiar with the matter said that Kevin Link is likely to not be unable to complete the task before the deadline for the previous management.

On May 3 this year, a media reported that the release date of Apple Motors may be entrusted to the car assembly business from 2024 ~ 2025, and it may entrust the parent company of Fuji. Apple did not respond to this, and Foxconn said that it did not comment on market rumors.

The above -mentioned people believe that from the current point of view, it is difficult for Apple to achieve the goal of selling fully autonomous cars around 2025, but the company is still planning to announce this product as early as 2025.

According to Apple's breaking news, LeaksApplePro, Apple will not launch electric vehicles facing the mass market, and its electric vehicle positioning will target high -end markets of $ 100,000 and above. At the same time, the above -mentioned persons said that Apple will build a car with exquisite design and integrate various iPhone elements, which will have a huge impact on Tesla.

Picture source: Visual China

Although Apple did not officially declare the car, the news of the Apple car construction project was successful, the car assembly or outsourcing was reported, and its layout in the automotive field continued to deepen. On June 7, at the Apple Global Developers Conference, Apple also announced a new CarPlay vehicle interaction system.

According to Apple, the new version of CarPlay will be able to connect to the core driving system of the car. In addition to the screen of the central control entertainment system, it can also take over the instrument panel of the car and more screens in the car. And the driver can change the temperature settings, use audiobooks, listen to news, podcasts and other applications such as the temperature settings of the car without leaving the Carplay interface.

Apple said that it will communicate in real time with the "privacy and friendship" to display driving information such as speed, oil level and temperature. In addition, a new generation of CarPlay will be able to adapt to the current proportion of all vehicle screens.

It is reported that Apple is cooperating with Ford, Jaguar Land Rover, Mercedes-Benz, Audi, Lincoln, Volvo, Porsche, Nissan, Acura, Renault, Infiniti, and Honda. It officially appeared later next year.

Regarding the release of the new version of CarPlay, Xiaopeng Automobile CEO He Xiaopeng also said in social media: "For iOS, CarPlay is an expansion ecosystem, and it is also a front station for Apple. The significant enhancement of the scene, some car manufacturers have similar judgments to make mobile phones. "

Picture source: Visual China

Some analysts believe that for Apple, the new version of CarPlay is not a simple software update. It hopes to show its car technology to consumers and be prepared for its upcoming smart electric vehicles.

It is worth mentioning that this is in line with Apple's model of launching a new category product in the past. Before the company enters a new field, many foundations are usually released. For example, in January 2001, Apple launched iTunes; ten months later, iPod came out. In 2014, Apple released the Healthkit and Health applications, and made a preview of Apple smart watches for the first time in 2015.

Also in 2014, Apple launched HomeKit before smart audio HomePod, and released smart home hub technology that can integrate to iPad and Apple TV. At present, Apple is going all -out in the field of strengthening reality (AR) and virtual reality (VR), and launched Arkit in 2017. The company has also continuously added new related technologies to its platform, laying a foundation for the upcoming hybrid hardware and software RealityOS. In this regard, Mark Gulman believes that Carplay will follow the same model.

Regarding Apple's car building, Doug Newcomb, a well -known car technology expert, stated in an comment article that with a market value of nearly $ 2.4 trillion and cash of more than US $ 200 billion, Apple has resources that challenge the old car companies, and even even challenged the old car companies, and even challenged the old car companies, and even challenged the old car companies, and even challenged the resources of the old car. You can start with Tesla. Moreover, Apple has a number of patents in terms of autonomous driving, power systems, vehicle systems and body structure. Therefore, in terms of funds and technical reserves, Apple has certain advantages in car building. "The automotive industry has a complex supply chain, the cost is extremely high but the profit margin is low. The products also need for decades of parts and service support for enterprises, and they are facing almost the most heavy supervision of all industries. A field will face a lot of difficulties. "Doug Newcomb wrote at the same time.

Guotai Junan also believes that new energy vehicles are gradually developing towards the trend of intelligent networking. The Internet gene accumulation of technology companies has a certain natural advantage to participate in cross -border vehicles. However, considering that the era of autonomous cars in the true sense has not yet arrived, the future car user operations and possible user community construction will go. It is yet to be observed whether the experience of technology giants can be effectively used.

Reporter | Sun Lei

Edit | He Xiaotao Yi Qijiang

School Division | Wang Yuelong

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