Information | Dual empowerment "AITO Ask the World M7"!Cross -border Cross -border 1+1> 2

"I believe that the M7 will definitely become the best intelligent electric vehicle quality and word of mouth."

On July 4th, the second product of Selis Automobile and Huawei -AITO asked the M7 M7. This car is positioned in a luxurious and smart large electric SUV, which sells for 319,800-379,800 yuan to meet family and business users' pursuit of high-quality travel. Yu Chengdong, executive director of Huawei, terminal BG CEO, and smart car solution, said that the AITO brand goal is to work hard to achieve 30,000 monthly sales, and it must be over 20,000 monthly sales thresholds earlier.

Huawei executive director, terminal BG CEO, smart car solution Bu CEO Yu Chengdong (left), chairman of Xiaokang Group (founder) Zhang Xinghai (right) announced the price of M7

The speech was amazing, but the market feedback gave his confidence. Only 4 hours were released, and the order volume of the M7 in the question world exceeded 20,000. The first model of the AITO brand asked M5, and the sales volume in June also reached 7021 vehicles, with more than 10,000 Dingding, and set a record of the fastest delivery of new brand bicycles.

As a latecomer in the automotive market, in less than one year, why can the AITO brand achieve such a rapid development and become a vitality army in the new energy intelligent connected car market?

The key behind this is that Selis Automobile and Huawei have achieved complementary advantages, and achieved 1+12 in a new way of cooperation with car manufacturing. Zhang Xinghai, chairman (founder) of the well -off group, bluntly stated that Selis Automobile and Huawei cooperated based on the same concept. The communication and decision -making mechanism of the two parties was efficient and fast, realizing a unique two -way empowerment, and redefining the "cross -border cooperation" of the industry. In the future, the cooperation between the two parties will be more deeper and more sustainable for a long time. The two parties will create a car ecology of all things interconnected for the society, provide users with a intelligent and electrified travel experience, and help achieve the achievement of dual carbon goals.

Zhang Xinghai, Chairman of Well -off Group (founder)

Behind the situation

20,000!

At 10 pm on July 4, the new flagship new product launch conference in Huawei has only passed 4 hours, and the order volume of M7 has exceeded 20,000.

This data means that the M7 is expected to enter the first camp of the market. In fact, asking the M7 to attract so much attention from the outside world is not accidental. At present, the first model of the AITO brand asked M5. Since its delivery in March, sales have risen month by month, and sales have reached 7021 vehicles in June just in the past.

In less than a year, in the face of the new energy vehicle market that has shown the fierce competition, why can the AITO brand emerge and become a "strength" dark horse?

With high attention and high -sales labels M5, many people have completely attributed such performance to the blessing of Huawei. However, Yu Chengdong didn't think so.

"Asked M5, the new brand of bicycle models has been delivered as soon as possible. In June, a single month's fixed -rate broke 10,000 and reached a new high, which has become the fastest -growing smart electric vehicle brand." Yu Chengdong pointed out that this is because Huawei and Hehehe Selis Automobile exerts its own advantages and empowerment.

Zhang Xinghai (left), chairman (founder) of the well -off group, and Yu Chengdong (right), executive director of Huawei, terminal BG CEO, and smart car solution.

Selis has 20 years of car -making experience and the strength of the vehicle. Since 2016, it has been deployed in the field of new energy vehicles. In the past 6 years, the cumulative research and development costs have nearly 10 billion yuan. It has successfully grasped the industry's leading "three -power" system core technology, forming an increase and pure electric dual technology route, and has more than 1,000 new energy core patents.

"Today, the new energy vehicle market has developed rapidly, and the intelligent track in the second half of the second half is difficult to complete alone, or it is more difficult to complete the completion of traditional enterprises." Zhang Xinghai is quite determined, "It must be cross -border cooperation. Give full play to their respective advantages, grasp the fleeting time window, complete the transformation and upgrade, and meet the new needs of market users. "

However, why did Huawei choose to cooperate with Selis Automobile? Why can the cooperation between the two "enter the soul"? Yu Chengdong admits that after deciding to enter the automotive field, Huawei is also seeking like -minded intimate partners. Selis Automobile not only has the technical, experience and system accumulation in the automotive field, but also has the spirit of decision -making courage and hard work. The two parties have a good understanding of the future of the automotive industry.

In Zhang Xinghai's view, the cooperation between Selis Automobile and Huawei has created the industry's precedent, and the two sides define cross -border cooperation by in -depth cooperation. "Especially the cooperation between our two sides, as well as the work of the team side by side, joint design and joint manufacturing, joint sales and joint services."

Fast and slow logic

Enter the M7 smart cockpit and open the "Super Desktop" function. The vehicle can be comprehensively interconnected with the mobile phone, which can control the application of the mobile phone in reverse, and realize the distribution of the Hongmeng operating system and the collaboration of the whole scene. The M7 is also the millions of applications for the first model to implement mobile phones to enter the vehicle, and it has completely opened to traffic, mobile phones, smart homes and other terminals.

At the press conference, when Yu Chengdong announced "we are the best smart cockpit", applause and cheers rose. Behind this is not only the "pain point" of Selis Automobile, but also creating "desserts" with strong products to meet the new market demand; R & D and mass production, quickly seize the market. Yu Chengdong (left), Zhang Xinghai (right) explained M7

"For more than a year, the two main models are promoted to the market. Most of the global car manufacturers have no such speed, so this also reflects the combat effectiveness of both parties." , Performance, we must work hard to lead the peers.

At present, in the smart car model, Huawei and Selith Automobile cooperated from product development design to the final sales link. Huawei's cross -border brand, channels, marketing, products and other experiences and concepts The development efficiency of the consumer market.

According to the plan, the Selis Phoenix Smart Factory will be put into production in the second half of the year, plus the Selis Liangjiang Smart Factory, with an annual production capacity of 300,000 units. At the same time, the AITO service network is also increasing. There are more than 122 user centers and covering more than 109 cities. At the end of the year, a total of more than 1,000 households will be achieved. The service network has also become increasingly improved. At present, there are more than 600 business experience centers, more than 122 user centers, and more than 109 cities. At the end of the year, a total of more than 1,000 households will be achieved.

Whether it is the implementation and delivery of product research and development, or production capacity and channel construction, the AITO brand has made an efficient attack. What's more important is that with the new stage of cooperation between the two parties, under the dual empowerment of Huawei's smart selection model and the Selis car car manufacturing system, the AITO brand is using "long -termism" to create a car ecology of all things interconnected and build The brand "moat" is also the philosophy of "fast and slow".

"Cross -border cooperation, each exert its advantages, and establish an ecosystem and ecological brand in order to go faster and farther, otherwise it can only be gradually being marginalized." In the understanding of Zhang Xinghai, the cooperation between Selis Automobile and Huawei will only in the future will only be in the future. More in -depth, more long -term and more sustainable. The AITO brand will create a car ecology of all things interconnected for the society, and provide users with a smart and electrified and different travel experience.

Written article | Wei Hongquan

※ This article is corporate information, which does not represent the point of view.

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