Aiming at the reorganization of new energy vehicles and Yuan Cosmic Fishi Holdings

随着新能源汽车时代的到来，汽车领域的营销模式发生了巨大变化，黄小川表示：“首先，在渠道方面，传统燃油车通过4S店卖车，新能源汽车则以商圈体验式直营The store is supported by the user experience; secondly, the new energy vehicle is the most important entrance in the future of the Yuan universe. It is the third space outside the home and work scenarios. Theoretically, you can use the new energy vehicle to experience any virtual scene of the Yuan universe. "

Based on the changes in the new energy vehicle marketing model, Fishi Holdings released its strategy to establish three major development directions: one is the content marketing driven by algorithm, the second is private domain marketing with user operations, and the third is to explore the Yuan universe marketing. In the future, Fishi Holdings will cover the brand building, marketing, and public relations communication throughout the industry chain, which will provide the brand's explosive marketing and sustainable development comprehensive empowerment, and provide the company's smart operations to provide full -scale and full -scale solutions.

On July 6, Fishi Holdings (300071) and Zhongguancun Big Data Industry Alliance, Beijing Shijingshan District Modern Innovation Industry Development Fund Co., Ltd. and other partners signed a strategic cooperation agreement to jointly launch the strategic cooperation of "Yuan Cosmic+New Energy Vehicle", which said The company will transform and upgrade into a "camp" and "sales", focusing on full -link technology marketing media groups with equal emphasis on people and technology.

From left to right: Liang Gongmeng, Director of Modern Innovation Industry Development Fund Co., Ltd., Shijingshan District, Beijing, Li Zhenye, director of Fishi Holdings, and Xing Jie, deputy director of the Yuanguancun Big Data Industry Alliance Yuan Cosmic Tank Committee

With the advent of the new energy vehicle era, the marketing model in the automotive field has undergone tremendous changes. Huang Xiaochuan, chief strategic officer of Fishi Holdings and chairman of Disi Media, said: "First of all, in terms of channels, traditional fuel vehicles sell cars through 4S shops. New Energy Vehicles takes the business district experience direct -operated stores and supports user experience. Second Any virtual scene of the Energy Vehicle Experience in the Universe. "

Huang Xiaochuan, Chief Strategic Officer of Fishi Holdings and Chairman of Disi Media

Shen Jian, a senior vice president of Disi Media, introduced that the new car of traditional fuel vehicles was listed on fun -type marketing. From the early stages of spreading a lot of advertisements to reach users, to screening interested users, and then buying at the 4S store to buy, the number of people is getting more people getting more people. The less and higher the cost; new energy vehicles adopt more ripple marketing. At first, only a batch of seed users were cultivated to spread to the outer layer through word of mouth experience, so as to attract more users to buy.

Based on the changes in the new energy vehicle marketing model, Fishi Holdings released the strategy to establish three major development directions:

The first is the content marketing driven by algorithm. The business segment, professional team and customer resources based on Disi Media to deepen the application of big data and digital technology in the content industry;

The second is the private domain marketing with user operations as its core to develop the user systemization, refinement, commercialization, and data asset -based operation model, and provide customers with a solution from "traffic operation" to "user operation" migration;

The third is to explore the next -generation marketing technologies such as the Yuan Cosmic Marketing, carry out digital immersive virtual scene experience, continue to upgrade the current marketing methods and service experience, and combine the layout of new technology fields in combination with capital market resources and tools.

In the future, Fishi Holdings will cover the brand building, marketing, and public relations communication throughout the industry chain, which will provide the brand's explosive marketing and sustainable development comprehensive empowerment, and provide the company's smart operations to provide full -scale and full -scale solutions.

It is reported that Fishi Holdings is the first successful listed company in Beijing. It is renamed by its predecessor "Huayi Jiaxin". Important cases of the environment. Its partner Zhongguancun Big Data Industry Alliance and Beijing Shijingshan District Modern Innovation Industry Development Fund Co., Ltd. are both state -owned backgrounds. The former is "one of the founders of the concept of the Chinese Yuan universe", and the latter has deployed digital -related industries for many years.

- END -