Ministry of Industry and Information Technology: Encourage automotive companies to develop models that meet the needs of rural scenes and farmers' needs

Cover reporter Teng Yan Dai Rui

Recently, 16 departments such as the Ministry of Commerce, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban -Rural Development issued the "Several Measures on the Expansion of Automobile Circulation and Expand Auto Consumption" ("Several Measures"). On July 7, the National New Office held a routine blower of the State Council of the State Consumer State Consumer State Council. Guo Shougang, the person in charge of the Equipment Industry Department of the Ministry of Industry and Information Technology, said that it encouraged automotive companies to develop models that meet the needs of rural scenes and farmers. Sales outlets and after -sales service stations, speed up the construction of power and exchange infrastructure, and do a good job of sales and service guarantee.

Guo Shougang, the person in charge of the Equipment Industry Department of the Ministry of Industry and Information Technology (Picture Source: Guoxin.com)

Guo Shougang pointed out that rural areas have the natural advantages of using new energy vehicles to expand the promotion and application of new energy vehicles in rural areas. It is affected by factors such as inadequate and incomplete sales networks. The huge consumption potential in rural areas has not been effectively released.

Guo Shougang said that the Ministry of Industry and Information Technology will implement the "New Energy Vehicle Industry Development Plan (2021-2035)", and in accordance with the requirements of "Several Measures", it will continue to organize new energy vehicles to go to the countryside. The first is to enrich the form of activities. Organize more vehicle companies to participate in the countryside activities, enrich product supply types, and organize enterprises to use new models such as online shopping festivals, cloud auto shows, and live broadcast cars to increase their publicity. The second is to strengthen special services. Encourage automotive companies to develop models that meet the needs of rural scenes and farmers, actively deploy county -rural sales outlets and after -sales service stations, accelerate the construction of charging and replacement infrastructure, and do a good job of sales and service guarantee. The third is to improve product quality. In terms of quality safety, low temperature adaptation and other aspects, higher standards and stricter requirements are proposed to guide enterprises to improve product quality, improve service levels, and establish product image.

The Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Ministry, the Ministry of Commerce, and the Energy Bureau jointly launched a new energy vehicle to go to the countryside. Guo Shougang revealed that in the past two years, the Ministry of Industry and Information Technology has organized the China Automobile Industry Association to hold 14 special events in 8 provinces including Shandong, Jiangsu, Hainan, Sichuan, Yunnan, Chongqing, Hubei, and Guangxi. Exhibition and marketing activities. Local governments have launched subsidy policies. Automotive companies have launched hundreds of new energy vehicle models that meet the needs of rural markets to implement promotional policies such as preferential vehicle prices and "Sandian Lifetime Qualification". The charging service enterprise accelerates the construction of charging and replacement facilities in rural areas.

Data show that a total of 1.426 million vehicles in the countryside in 2020 and 2021, a year -on -year growth rate significantly higher than the overall level of the industry. This year's new energy vehicles have been launched in May, and the first stop event was held in Kunshan, Jiangsu on June 17.

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