Is there a future of Weilai of "Multi -Autumn"?

The saying "Wei Xiaoli" is familiar with many friends who are concerned about cars. For a long time, Weilai Automobile, Xiaopeng Automobile, and ideal cars were regarded as the best in the new automotive forces. Among them, Weilai Automobile's name was ranked first, and many people were considered to stand at the top of the new forces. But recently, Weilai Automobile has encountered a series of blows. The "cold -blooded" response of the falling incident, short -term reports were accused of financial fraud and sales were surpassed. Describing Weilai, it is not suitable.

A test the car falling the "Cold Blood" statement that provokes controversy

On June 23, a video of a video of "Shanghai Innovation Port Weilai Automobile's headquarters rushed out of the upstairs and fell from upstairs" was circulated on the Internet, which quickly attracted widespread attention.

It is reported that the accident time was around 17:20 on June 22nd. The Weilai test car fell from a high place, which caused the two testers to be injured by a Weilai test car. Another after surgery was not effective after surgery, it was announced in the early morning of the 23rd. On the evening of June 23, Weilai responded on the official Weibo that based on the analysis of the scene, it can be preliminarily confirmed that this is an accident, which has nothing to do with the vehicle itself. As soon as this response was released, it immediately caused huge controversy. Many netizens have accused Wei Qi of responding to the vehicle falling incident that it was too cold. Half an hour later, Weilai deleted the original statement on Weibo and released it again. The wording was modified. "This is an accidental accident, it has nothing to do with the vehicle itself" to ) Accidents. "After the modification was deleted, the news passed to the outside world did not change. Weilai just moved the netizens from the end of the text to the text, which looked not so obvious. However, the public did not buy this, and the topic of "Weilai responded to the fall of the car and was accused of cold blood" was rushed to the hot search.

In fact, this is not the first time that Weilai has caused controversy due to response accidents. In 2021, a serious traffic accident occurred in Shanghai. A Weilai EC6 caught fire after hitting the stone pier at a high speed. The driver was killed unfortunately. The battery pack is basically intact. Some netizens questioned that the manufacturer responded very quickly, but the first reaction was "the battery pack was good". Is this a bit anxious to throw the pot?

In 2021, after the founder of Meiyi, Lin Mou, after driving Weilai ES8 Automotive to enable the autonomous driving function (NOP leading status), a traffic accident occurred in the Hanjiang section of Shenhai high -speed speed and died unfortunately. As soon as the news came out, Weilai was pushed to the cusp, and the market questioned Weilai's autonomous driving technology. Weilai clarified the first time: "NOP is still a auxiliary driving function, and NOP must not be equivalent to autonomous driving." Soon after, more than 500 Weilai car owners issued a joint statement on the NOP/NP system, indicating that Weilai expressed Weilai The company's introduction and publicity of NP/NOP did not confuse and mislead them, and they were supporting them. But I don't want to, this statement aroused more resentment of Weilai owners. Some car owners said: They do not want to be represented and embarrassed to the owner of Weilai. In the end, nearly 10,000 car owners expressed their opposition. What is even more surprising is that some netizens suspect that these 500 car owners are not real owners, but Weilai is to cope with the public relations methods of questioning. According to the exposure, 500 car owners jointly declared that the initiator of Weilai Automobile was the first and second user trust directors. This trust fund was established in January 2019. As a connection of interests, the joint statement was questioned by netizens. Wei came from the editor's self -directed farce.

Looking back at the case questioned by Weilai Public Relations, the reason is that after the accident, the public hopes to fully express the regret of the deceased. Secondly, the cause of the accident is carefully announced. responsibility. Too much attention to commercial interests, lack of sympathy for the late owners, and accused of lack of humanity.

B is accused of financial fraud in Weilai, and there is no basis for the report

Of course, Weilai's trouble is not just accused of "cold blood". It is less than a week before the test of the car falling. The new trouble is here again.

On June 28, the shortcomings of the shortcomings of the shortcomings suddenly released a short report, saying that Weilai might use the uncomfortable related party -Wuhan Weiban to exaggerate its income and profitability, and the fictional amount reached billions of dollars.

Shanxi Evening News reporter noticed that the core content of this report is the allegations of Weilai financial fraud. Its content pointed out that Weilai Automobile's sales to Wuhan Wei's revenue and net profit increased by about 10 % and 95 %, respectively. The Grizzlies said that more than 60 % of the profit of Weilai Automobile 2021 fiscal year came from Wuhan Weiben. According to his research, Weilai Automobile was transferred to Wuhan Wei Neng to improve himself by improving the burden of collecting the monthly rent of the user battery to Wuhan to improve himself. Profit capabilities, for users who have signed a battery rental period for several years, Wuhan Wei can allow Weilai to confirm all profit in the lease period at one time. In this way, the Grizzlies expect that Weilai Automobile has confirmed the battery rental income in the next 7 years in advance. The agency analyzed that Wuhan Wei was able to provide services from the owner from the BAAS battery rental service as an entity to provide BAAS battery rental services. Weilai not only could confirm the additional income from the BAAS business, but also the cost related to the battery replacement business. The cost is transferred outside the balance sheet. The Grizzlies said that in the first three quarters of fiscal year in 2021, Weilai increased the revenue of 1.147 billion yuan in this way. After pushing this operation, the company's net loss rose from 1.874 billion yuan to 3.690 billion yuan Essence According to the investigation of the enterprise, Wuhan Wei Neng is a battery business company under Weilai. It was established in August 2020. The company is committed to creating a battery asset management business based on the "Electrical separation" mode. Provide services for vehicle electrical separation and battery rental.

In the face of short reports, Weilai responded quickly, and its announcement stated that the report released by the Grizzlies' research was not based on it. Its information about Weilai Automobile contains many errors, unfounded speculations, and misleading conclusions and interpretations. The board of directors of Weilai Automobile, including the Audit Committee, is reviewing these allegations and considering taking appropriate actions to protect the interests of all shareholders. How is the truth? Perhaps it will be further disclosed that Weilai will have more accurate answers.

C's sales loss continues to lose money, is there still "future"?

In fact, in addition to public opinion storms, Weilai may be more severe in market pressure. Since being surpassed by the ideal car and Xiaopeng Automobile for the first time in July 2021, Weilai's overall performance has been relatively weak. So far, it has not returned to the soldiers. The new forces of the car are overtaken.

According to the first quarter of the 2022 financial report released by Weilai, Weilai's sales in the first quarter were 25,768 units, with an average of 10,000 units per month, only 8,590 vehicles. According to the sales list of new energy manufacturers in the first five months of 2022 released by the Federation of Federation, Weilai ranked 13th with only 37,800 vehicles, far behind the "Wei Xiaoli". However, Nezha and Zero Run, and the increase of 11.8%, is far from the increase of more than 100%of the other new vehicles. It can be seen that comparing the big step forward of competitors, the increase in sales of Weilai Automobile can be described as slow. From this point of view, Weilai Automobile has gradually begun to fall behind.

While the growth rate of sales slowed down, Weilai Automobile's loss was getting faster and faster. According to the data of the first quarter of 2022 released by Weilai Automobile, Weilai revenue in the first quarter of which was 9.91 billion yuan, an increase of 24.2%from 7.982 billion yuan in the same period last year, with a net loss of 1.78 billion yuan. , Year -on -year expansion of 295.56%.

On July 1, Weilai Automobile, who was involved in the storm of public opinion on July 1, released the data delivery data in June as soon as possible. From the specific data, Weilai Automobile delivered 12,961 new cars in June 2022, an increase of 60.3 % year -on -year. It exceeded the 10,000 mark in 2022 and set a new record for Weilai Automobile's monthly delivery. It stated that the company had quickly restored production capacity from the impact of the epidemic, and the release of a number of new products was released or published. Whether this is another public relations treatment of public opinion crisis or not, whether it can bring positive public opinion orientation for Weilai Automobile, which can be "negatively entangled" recently. The data announced by the brand is low. If compared to the June sales results of 134,036 vehicles released on July 3, Weilai is less than one -tenth, and the gap is really small.

Since the establishment of the brand, Weilai has always adhered to high -quality user services, and various thoughtful user services helped Weilai build a cohesive car owner group. However, in the new energy market, today, for a car company, the most important thing is to build a safe and reliable car. In the related posts of the Weilai App Forum, some owners said that the brand tone that Weilai had worked hard for several years was destroyed in their minds. In the face of the competition of various brands, how long can Weilai have been proud of the brand advantage? How many "cold -blooded" tests can be able to withstand the hard -working customer group? Is this Weilai Automobile still the future?

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