Since the implementation of vehicle purchase taxation, the number of car people in the 4S store has increased sales to increase sales and watch the bullish.

Author:Securities daily Time:2022.07.04

Since June 1, the New Deal of Vehicle Purchase Tax has been implemented for more than a month. A reporter from the Securities Daily visited several 4S shops in Beijing. On July 3rd, Beijing had just set off a show. The reporter observed that the number of consumers who came to consult, test drive, and car pickups in a number of 4S shop sales halls did not decrease due to the weather influence. Sales staff consulted preferential policies for vehicle purchase tax.

The policy landing effect is obvious

In a red flag car 4S store, the sales staff printed out the composition of the vehicle's landing price and introduced the interest rate to customers with willingness to buy in detail, which includes the offer that customers can enjoy after the tax reduction tax is reduced by half.

In an interview with a reporter, a salesperson said, "The introduction of the New Deal has stimulated consumers. Recently, our customer reception and car sales have increased a lot. In fact, since June 2, Customers come to consult the problem of halving the vehicle purchase tax, and customers who have come to consult and place orders have improved. "

The reporter asked a consumer who selected a model in the exhibition hall. He said, "I wanted to replace a car before. I heard that the vehicle purchase tax is reduced by half. "

On May 23, the executive meeting of the State Council decided that the purchase tax of 60 billion yuan was purchased at a phased minus some passenger cars. Subsequently, on May 31, the Ministry of Finance and the State Administration of Taxation announced that the purchase date was from June 1, 2022 to December 31, 2022, and the price of bicycles (excluding value -added tax) of 2.0 liters Disted passenger cars below, minimize the purchase of vehicle purchase tax.

Zhang Yiqun, deputy chairman of the Performance Management Commission of the Chinese Finance Society, told reporters of the Securities Daily that the purchase tax of some passenger cars in this period is obvious, and on the one hand The price of low -grade cars is very attractive and has a certain positive effect on driving the consumption of automobiles.

After visiting a number of 4S stores, the reporter found that the new policy of vehicle purchase tax was over a month, and almost all stores passed the policy preferential information to the terminal consumers at the fastest time. Some stores also cooperated with other preferential policies. Add yield.

On the outside of the exhibition hall of a Volvo sales store, huge billboards have a prominent slogan of "enjoy 50%-100%purchase tax subsidy". In addition, some fuel models now enjoy multiple courtesy, such as free maintenance, replacement subsidy, test drive package, etc. from the range of subsidies to strength, which is relatively large than before.

In an interview with reporters, the sales staff of the Dongfeng Nissan 4S store also said, "A few months ago because of the impact of the epidemic, there were relatively few customers who came to consult and buy a car. Now we can feel it intuitively from the number of daily receptions. Consumers who are watching are ready to start. "

From the promotional activities released by Dongfeng Nissan, the reporter also found that consumers can not only enjoy the benefits of half of the purchase tax of the car when buying a car, but also have the opportunity to participate in the "dual -full gift", that is, enjoy the full -time purchase tax for all models, Full insurance.

There are also sales staff feedback that the impact of vehicle purchase tax reduction on the sales volume of different vehicle models is different. A staff member of the FAW -Volkswagen 4S store told reporters, "For models with higher costs for vehicle purchase tax, consumers' response is best after the new policy comes out. It only takes more than 10,000 yuan, which is more attractive to customers. But the original purchase tax ratio of some small -displacement models is not large. After the reduction, consumers can save a maximum of thousands of yuan. The previous one is obvious. "

The automotive industry will accelerate recovery

According to data recently disclosed by the taxation department in many places, the preferential policy of vehicle purchase tax brings "real gold and silver" benefits to consumers, but also boosted the confidence of automobile dealers.

The latest data of Nantong Taxation Bureau shows that the first month of the new car purchase tax policy was implemented. Nantong handled a total of 7,800 vehicles and tax reductions of 57.45 million yuan. The district handled more than 800 vehicles that comply with half of the collection conditions, and the proportion of the total number of vehicles accounted for nearly 60 % of the total number of vehicles, and the release of policy dividends exceeded 5 million yuan. From the perspective of the model segmentation, the SUV models with displacement of 2.0 liters and below have grown rapidly, and more than 500 vehicles have been handled, which has become the main force of the first month of the preferential policy of buying taxes on the vehicle.

Jia Ronghuo, director of the Taxation Department of the Ministry of Finance, previously stated that compared with the 2009 and 2015 reduction of vehicle purchase tax policies, the policy has been widely implemented and has benefited more. The first two policies are targeted at 1.6 liters and below displacement passenger cars. This time, it is clear that it is 2.0 liters and below. It is expected that more than 8.7 million passenger cars will enjoy policy concessions.

Zhao Ling, a senior investment consultant of Jufeng Investment Consulting, told the "Securities Daily" reporter that the automotive industry is one of the pillar industries. From the previous experience, the choice of vehicle purchase tax reduction policy is Effective means of recovery.

The reporter noticed that while implementing the purchase tax reduction policy, many places also launched various car purchase subsidy plans to allow consumers to enjoy real benefits.

For example, the Tianjin Port Free Trade Zone launched a subsidy policy on June 16, plans to issue 10 million yuan of real gold and silver subsidies, "Eligible car purchase consumers can enjoy up to 4,500 yuan of car purchase subsidies. In addition, the event also plans to plan Release a refueling card with a total amount of 500,000 yuan. " And Shanghai, Shenzhen, Changchun and other places also have different subsidy plans, and some provinces and cities have purchased vehicle subsidies for more than 10,000 yuan. From the perspective of Xie Qinqin, a senior investment consultant of Jufeng Investment Consulting, the vehicle purchase tax reduction policy stimulates the enthusiasm of consumers to buy vehicles. Many car companies also take the initiative to increase the profit. recover.

Tian Lihui, the dean of the Institute of Finance Development of Nankai University, believes in an interview with the Securities Daily reporter that "preferential tax policies can reduce consumer costs and drive car consumption. Under the policy blessing, the car, especially the new energy vehicle market, is strengthening. ","

The chief economist of CITIC Securities clearly said in an interview with the Securities Daily that in the second half of the year, the car consumption recovery was relatively large. With the support of consumer policies, the automotive industry will accelerate the recovery in the later period.

Zhang Yiqun said that the implementation of tax incentives will have a positive effect on stabilizing vehicle sales, expanding social consumption, and stable economic growth. However, whether the car consumer market can be stabilized for a long time depends not only on the tax reduction effect, but also the city parking facilities, the scope of charging, and the cost of electricity and electricity for vehicles. The transformation and technological progress seeks the long -term development of the automotive industry.

Our reporter Bao Xingan

Learr reporter Han Yu

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