The black cloth at the auto show only temporarily covered the "shame" of the zero -run car ...

This article was original by Sutoo123

Author / Hao Danchun

That said that it would be over Tesla's zero -run car, it really did ...

"Zero runs the new car on the day of the new car, repair for half a month, change the two major components, and promise to deliver and regret it." On the day of the 2022 Chongqing Auto Show Media Day, a female car owner held a whiteboard with this passage with both hands and accused her dissatisfaction with zero running to the viewers and media around the booth. However, the owner's discussion was interrupted by on -site security personnel at the scene in just a few seconds. At the same time, the staff who quickly attended the booth and the lady of the rights protection with the black fence.

The rights protection incident was quickly sent to hot search by netizens. In the Weibo comment area, many netizens have expressed their views on this incident: "You can see that zero running in order to be at the auto show 'to be defended by rights, and did a lot of preparations in advance. "Bitslaqiang" ...

Afterwards, although Zero Run also responded quickly, "After actively communicating with customers, the incident -related issues have been properly resolved. Zero running pays great attention to the user experience and delivery quality, and we will continue to communicate closely with users." However, the zero -run word does not mention the perfunctory response of the specific solution so that the public does not buy it. At the same time, the after -sales service of the zero -run user is controversial.

On June 29, Sutu.com contacted the official zero -run car official. As of press time, the other party did not respond to the matter.

Public information shows that Zero Running Automobile is a technology -based smart electric vehicle brand under Zhejiang Zero Running Technology Co., Ltd. It was established on December 24, 2015. At present, Zero -run models mainly include three models of T03, S01, and C11. The pre -sale models are 1 C01, which are positioned as miniature cars, small cars, medium -sized cars and medium -large pure electric cars.

According to the information disclosed on the Internet, it is not difficult to find that the problem vehicle in this protection protection incident is zero-run C11. It was listed in September last year. The official guidance price was 159,800 to 199,800 yuan, which is the first SUV of Zero Run. In March 2022, Zero Running Motors announced the official guidance price of the C11 model. After the adjustment, the price was 179,800 to 22,900 yuan, the maximum increase of 30,000 yuan.

Those painful consumers who grow up in zero running have received all the orders

In fact, the growth of zero -run cars has always been accompanied by quality control problems.

In 2021, about 200 zero-run S01 owners collectively launched their rights to protect their rights. On the day of the listing of Zero Run T03, a "zero-run S01-380/380pro public letter of Zero Running Cars" was released. The letter stated that many car owners' vehicles have a series of problems such as black screens and power system failures. In October of the same year, after the perfunctory response was unsuccessful, Zero -ranked 150 2019 zero -run S01.

In addition, after the upgrade of the C11 in December last year, Zero also directly allowed more than 10,000 quasi -car owners to become "old" car owners: the water -cooled motor of some models was replaced with oil and cold motors, and the battery was replaced with phosphate phosphate. Iron lithium batteries; cancel lifetime warranty and become 8 -year quality insurance services.

In addition to quality issues, the "incorrect board" is also criticized by the public. In April 2021, Zero Run C11 caused hot debate on the entire network due to "stealing beams". According to a car owner from Ningbo, he waited for more than a year to pick up the successful running C11, which is far from the original sales promotion in the battery configuration. It became "Xinwangda". A few days before the Chongqing booth defended rights, the negative news of the false propaganda of zero -run batteries has not subsided.

In addition to the product control problem, Zero Run also revealed the "Overlord Treaty" problem by consumers, that is, for the vehicle that has been "fixed", the owner can choose to change the battery or continue to wait. Debt the contract with zero running. When users do not recognize these two methods and continue to safeguard their legitimate rights and interests, they have said that they have not heard of successful cases.

According to the car quality network, consumers' complaints on zero running have begun since April 2020, involving vehicles including T03, C11 and S01, all models of zero -run. The quality of vehicles such as the body's abnormal sound and the steering process and the delivery of vehicles that have not been delivered on time. As of now, such complaints have accumulated more than 160 complaints.

According to the "Thousand Cocks theory", behind a rights protection incident, there are often many aspects of car companies. When the quality of the vehicle of the zero -run car is re -examined by the public, it will inevitably have a certain impact on its market performance. Just sell it, regardless of whether you pay, the brand image and service level of zero running are moving in the direction of being stopped.

The sales volume is a "black cloth" with zero running to cover up business difficulties

Needless to say, the performance of the sales data in the past year is very eye -catching.

In 2021, there were 4,3121 units in Zero Run throughout the year, and 40,735 units were delivered from January to May 2022, a year-on-year increase of over 200%year-on-year, and the year-on-year growth rate was the first place in the "new vehicle construction forces". On June 28 this year, the 100,000th running car was offline. The product that achieved this target was the performance version of the zero -run C11. From June 28, 2019, the first mass production vehicle S01 is offline, and the next hundred thousand production cars are offline on June 28, 2022. Zero running has completed the historical leap from 0 to 100,000 in 3 years. Essence However, the significant increase in sales cannot cover up its pressure in operation.

From 2019 to 2021, the net loss of zero running was 901 million, 1.100 billion and 2.846 billion yuan, respectively, with a cumulative approximately 4.847 billion yuan, and it is expected to continue to lose money this year. Although the cause of losses is attributed to scale operation, it still has to face the increasing losses.

It is worth noting that although R & D expenditure accounts for a large investment in zero -run cars, and the cumulative expenses are 1.387 billion yuan, there is a large gap between zero -run and new forces of the heads in terms of R & D investment. From 2019 to 2021, the company's research and development costs were 358 million yuan, 319 million yuan and 740 million yuan, respectively, with a total of less than 1.4 billion yuan. In contrast, the R & D cost of Weilai Automobile in the first three quarters of 2021 was 2.073 billion yuan, and Xiaopeng Automobile was 2.663 billion yuan. In other words, there is still a big gap between the label of the "independent research and development of emerging electric vehicle companies in the global independent research and development of emerging electric vehicle companies", which has been promoting.

In terms of products, the price range of T03, S01, and C11 currently sold in Zero Run is between 50,000 and 200,000 yuan. Among them, the T03 of less than 100,000 yuan accounts for the highest proportion. This means that the sales structure is difficult to optimize in the short term, and it restricts the profitability of zero running.

According to data from the Federation of Federation, in 2021, the total sales volume of Zero Run T03 reached 40,245 vehicles. In the first five months of 2022, its sales were 26,647, especially in January and February, with a year -on -year increase of 314.72%and 261.69%, respectively.

At the same time, this also severely lowered the gross profit margin and net profit level of zero -run cars. The gross profit margins of zero -running cars from 2019-2021 were -95.7%, -50.6%and -44.3%, respectively. The zero -running of the "negative rate of hair rate" means that "the more you sell, the more you lose."

And the zero -run C01 positioning in the mid -to -high -end market, although there have been news such as "4 hours order exceeding 20,000" and "pre -sale 4 hours order exceeding 20,000", whether it is "0 yuan reservation" or "product power slightest power", "product power slot "No highlights", or "the lesson of the car and other car owners such as S01", all let the industry began to question how much the order of the zero -run C01 can actually be converted into actual sales.

On this basis, even though the sales of zero running are still rising, it still cannot become "another black cloth of zero running", covering a low gross profit margin and blocking losses.

Can't cover the "shame" to make up for it by listing

Since the second half of 2021, the prices of raw materials such as cobalt, lithium, manganese, nickel, lithium carbonate have continued to rise, and the cost of bicycle batteries for new energy vehicles is rising significantly. Coupled with the effects of subsidized decline and chip shortage, the manufacturing cost of electric vehicles has soared rapidly.

With the continuous improvement of the penetration rate of new energy vehicles, the competition of the electrified track has also entered the second half of intelligent competition. This not only requires the accumulation of technology, but also requires a lot of funds.

In terms of assets, as of the end of 2021, the total assets of zero -run car were 12.526 billion yuan, an increase of 283%over the end of the previous year. At the same time, due to the continued expansion of losses, the net cash flow of zero run in 2021 was 1.019 billion yuan, which was compared to the previous year. 732 million yuan increased by 39%. As of the end of 2021, the cash and cash equivalents on the zero -run car account were 4.338 billion yuan, an increase of 40 times from the 101 million yuan at the end of the previous year, mainly due to the large -scale financing activities last year. Fund is also the first problem for zero -run cars. In March of this year, Zero Run officially submitted a prospectus to the Hong Kong Stock Exchange and intended to be listed on the motherboard.

However, it is difficult to say whether Zero Run can successfully raise the required funds. After all, compared to Wima and Nezha, which are also the second gradient, zero -running cars must be slightly inferior in terms of the capital chain and sales.

In addition, for the zero running, although the successful listing can indeed bring more financial support, Zero Run also mentioned in the prospectus that 40%of the raised funds will be used to promote product portfolio expansion and development of advanced car intelligence. Research and development of technology.

However, listing is just the beginning of a mileage in zero. The problem that Zero Run after listing is not only "how to build a car", how to change the brand image of the enterprise, how to learn to communicate with consumers, and how to strengthen the driving experience.

Of course, if zero running has not resolved the basic demands of the quasi -owner, I am afraid that the sales at this time are just a flash. After all, any "black cloth" can only cover ugliness and cannot dispel ugliness. When the storm strikes, the black cloth will inevitably be blown away, and everything will appear.

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