Huanxin and the "double -sided" Xin Langye is eye -catching

On June 23, the "National Family Cine" Xinlang was officially launched and brought the "double face" strategy to further meet the diversified consumption needs. Xin Langyi provides 3 kinds of power options, 7 cars, and a total of 8 models configuration, one of which is a "five million version" limited model. New Langye's proposed retail price is 120,900 yuan to 150,900 yuan.

Double front face, leverage different consumer circles

At present, the age of consumers in the A -level market segment has shown a younger trend. While covering the needs of the original mature home users, Xin Langyi further leverages the young car buying group chasing fashion. The appearance of the starry sky may become a new growth pole of Langyou's sales.

The appearance and interior design of the Xinlai Star Edition exude a strong youthful atmosphere. The star diamond elements of the front grille show the dynamic effect of spread outward, with various cool sports kits, and the exclusive color blessing of Grand Qing ash, each small detail is emphasizing the sports attributes of the Star Edition.

Xin Langyi continued to inherit the base of the Langyi family atmosphere and calmness. The iconic horizontal grille of the front face has evolved and increased again, which is more visually imposing and full of noodles. The new lighting shape further improves the recognition. When the LED bright eyes lit the headlights on the front light, the fierce eyes of the C -shaped type are particularly eye -catching, echoing the sharp outline of the blackened LED three -dimensional taillights.

High -quality, creating a suitable space in the car

Entering the new Langye cockpit, high -quality soft materials and delicate workmanship, the use of Morandi's color matching, 12 -inch suspended central control screen, plus the right atmosphere light, high -end modern sense of oil emerges. The new family steering wheel, air -conditioning outlet, 10.25 -inch LCD dashboard, door panels, etc., use the environmentally friendly chrome -plated chrome -plated chromium with dazzling silver, and the details are simple and exquisite. Puning cortex wrapped seats, soft and comfortable leather with a rice -character cross -grained line, making the new Langye jump in the grade, but also adds a enjoyment to driving.

The interior of the Langyi Star empty version is cool. It uses graphite black high -grade leather fabric to use red as the air conditioner outlet, seat stitching and armrests as embellishment. Essence

Science and technology, shaping a new smart cockpit experience

In addition to daring to make breakthroughs in styling, Xin Langyi's upgrade in technology configuration is also very sincere. The central control screen was changed from the original embedded type to a 12 -inch suspended design. The sense of technology instantly took a step, and joined forces with a 10.25 -inch full LCD digital instrument, and turned into a digital cockpit.

In terms of interaction, Xin Langyi is equipped with SAIC Volkswagen's latest MOS 3.X smart car joint system, which can update maps in real time, smart prediction navigation, more emotional voice assistants, one -stop smart services, with wireless CarPlay functions and various types Car applets bring more convenient driving experience. In terms of intelligent security assistance, Xin Langyi is equipped with tail reversing radar, parking rear visual image system, and an automatic rearview mirror that can be automatically turned down. Novice Xiaobai can also park easily; there is a self -adaptive cruise system and a start -stop function. The AEB automatic braking auxiliary system continues to analyze the traffic conditions and the traffic conditions in front of the driver during driving, providing more security guarantees for drivers and passengers.

Brand power, endorsement of 5 million car owners

Today, the name of Langyi has become a symbol of "National Family Cine". In 2008, Langyi came out, and strong products helped to push them all the way to sell. In 2012, after the second -generation Langyi was listed, the cumulative sales of the first span of one million vehicles. In 2015, the Langyi family collectively renovated and launched, and the sales volume exceeded 2 million. In 2021, Langyi's cumulative sales exceeded the 5 million mark. The true purchasing power of the owners was the most powerful endorsement of this "national car".

Langyi's success comes from the continuous innovation of product power, but also comes from deep insight into consumer demand and social culture. In this listing, Xin Langyou played the homophonic stalk, "Grandpa Qing Gray", "Tianxiong Blue", and "Opening White", injecting more interesting souls for it; invited artist Wu Bai The "National Family Cine" platform caused a wave of memories; there were more brain -open ghost animals videos to break the dimensional wall.

Xin Langyi, who has renovated, let us see a more possibility of a "national car". It can be elegant, fashionable, home, or fun. This is the dual charm of Xin Langyou Essence Text/Huang Yu

Daily Economic News

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