Peter, Director of BMW in China, the largest single investment project in China: China is standing at the forefront of the automotive industry's change

"The automotive industry is experiencing rapid and profound changes, as is the BMW Group. We are transforming in the direction of electrification, digitalization and sustainable development. This rapid change is the most obvious in China. China is standing in change. The forefront of the BMW Group and Dr. Peter, director of the BMW Group, and Dr. Peter, who are responsible for finance and Chinese affairs, said in an interview with the "Daily Economic News" reporter.

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On June 23, the large -scale upgrade project of BMW Brilliance's production base, the Rida plant officially opened. The total investment of the project is 15 billion yuan, which is BMW's largest single investment in China. It is worth mentioning that the Rida factory follows BMW's "BMW iFactory" production strategy. This strategy is BMW's latest new global production network standard. Focusing on the three aspects of "lean, green, digital", it will be promoted to all Factory of BMW global factories worldwide Essence The opening of the Rida factory means that the "BMW iFactory" production strategy is officially landed in Shenyang, China.

In 2021, the annual output of BMW in China exceeded 700,000. With the production of the Rida factory, the annual production capacity of the BMW Shenyang production base will increase to 830,000 units, and the Shenyang production base will also become the largest production base in BMW in the world.

"The completion of the Rida factory plays an important role in the rise in the production capacity of Shenyang's production base. But in addition to the increase in overall production capacity, Shenyang production base will also play an important role in the BMW Group's global production network, especially in the advancement of the electrification strategy. During the process, Dr. Peter thought.

Shenyang base real estate can increase to 830,000 vehicles

It is understood that the Rida plant is located in Tiexi District, Shenyang City, covering an area of ​​2.9 million square meters. It has been put into the use of the body, paint paint and assembly production lines, and attached facilities such as large data centers, exchange centers, and logistics centers. The stamping workshop will be in the second two. Completed. With the completion of the Rida factory, the production capacity of Shenyang production base can increase to 830,000 vehicles (over 700,000 in 2021), and Shenyang has also become BMW's largest production base in the world.

It should be noted that the Rida plant has applied the new production standards of "BMW IFACTORY" that focuses on "lean, green, digital".

Earlier, BMW proposed that by 2030, the goal of reducing bicycle carbon emissions by 80%compared with 2019. In Peter's opinion, the "BMW IFACTORY" production strategy is one of the key factors for the BMW Group to achieve electrification, digitalization and sustainable development goals.

"IFactory is not set for a factory. It is the overall plan of BMW Group for future automobile production, which helps reduce carbon emissions in production links, and can make our production flexibly adjust according to changes in market and customer needs. And fast response. So we will gradually promote the BMW iFactory strategy to all factories in BMW Group, "Peter said.

In fact, BMW has made a lot of great movements in China this year. For example, on February 11 this year, BMW announced that the joint venture cooperation period with the partner partners was extended to 2040, and the shares held in BMW Brilliance changed to 75%; and the total investment of 15 billion yuan in Rida Factory also hit BMW. The most invested investment.

Peter believes that BMW's investment plan is based on the analysis and judgment of the market, and continuous investment reflects BMW's determination and confidence in long -term development in China.

"China has become the world's largest new energy vehicle market in a short time, and is at the forefront of digital transformation. We have built the largest R & D system in China in China. The development prospects of the market are full of confidence and will continue to strengthen BMW's leading position in the Chinese market. "Peter said.

BMW accelerates the import of electric models in China

In fact, the Rida factory with 100%production of electric vehicles is also a key step for BMW to promote electrifying transformation. According to the plan, in 2022, BMW will provide five pure electric models such as IX3, i3, i4, IX, and i7 in China. The pure electric BMW i3, which was listed at the end of March this year, has been put into production in the Rida plant.

By 2023, BMW's pure electric products in China will increase to 13 models; by the end of 2025, BMW plans to deliver a total of 2 million pure electric vehicles. By then, BMW will sell a quarter of the Chinese market will be pure electric vehicles.

But as the world's largest new energy vehicle market, the fierceness of competition in the Chinese market is self -evident. At present, no matter whether it is independent brand, joint venture brand, and new forces of car manufacturing, it will attack in the field of new energy vehicles. As a traditional luxury car company, how to ensure that products stand out in the competition and become a problem that BMW has to consider.

"We welcome competition and competition can promote development. We are confident to maintain a lead in fierce competition, including in the field of new energy vehicles. BMW attaches great importance to the Chinese new energy vehicle market and will continue to strengthen investment in the field of electric vehicles. In addition to it, it will be except for it. In addition to providing pure trains, customers to meet the personalized needs of customers, providing good quality and experience are also the goals we are pursuing. "Peter said.

It is worth noting that under the trend of electrification and digitalization, the relationship between automobile suppliers and manufacturers is also reconciled. Especially due to the lack of supply of components such as chips, car companies generally undergo pressure, and some car companies have pressed the production suspension key. In this context, how to deal with challenges and resolve cost pressures has become a common problem for car companies.

In this regard, Peter believes that BMW needs to resolve cost pressure in a long -term and sustainable way, and invest in correct products, including promoting electrification transformation, increasing investment in hydrogen power technology, and improving the efficiency of production business processes. "Everyone currently faces is not a challenge, but at the same time facing many different challenges and needs to be solved at the same time. I believe that chip shorts and short -term challenges such as market fluctuations will be improved over time. This challenge will be The transformation of the industry is a kind of opportunity. We must invest in the correct product. For chip supply and other problems, we will not directly invest in the chip industry, but we will continuously examine how to apply semi -chip in vehicles to obtain higher flexibility "Peter believes that in the process, the cooperation between BMW and Chinese companies is also playing an increasingly important role. Whether it is BMW itself or the development of the industry, there is no single factors to become absolutely dominant. Instead, it is necessary to achieve sustainable development through overall and systematic collaboration such as production, supply chain, sales, and marketing.

In addition, many car companies are also trying the direct sales model in order to increase communication and contact with consumers. "We are also constantly upgrading the sales network, including the Chinese market, digitizing the existing sales channels, together with the dealers to enable the sales system to adapt to the trend of digital and electrifying the development, but this is not the one that can be completed overnight. It is a step -by -step process, "Peter said.

Daily Economic News

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