15 billion yuan!BMW's largest single investment project in China continues to practice the promise of "home in China"

"A gentleman is in the promise, the words must be believed, and it must be fruitful." This is the "gentleman standard" that the ancients had already listed.

Today, this sentence can still be used to praise those who persevere and practice promise. Focusing on the automotive industry, the luxury car manufacturer BMW Group is such a company.

A few days ago, the large -scale upgrade project (that is, the Rida factory) of the BMW production base of Brilliance was officially opened. This is also the latest example of the BMW Group's future BMW iFactory production strategy for the future. The strategy focuses on the three aspects of "lean, green, and digitalization", and has established a new benchmark for automobile production, and also strongly supports the upgrading of China's manufacturing industry and the development of the automotive industry.

It is reported that the Rida plant has extremely high production flexibility and has a production system for electrifying, and can achieve up to 100%of the production capacity of electric vehicle. BMW's first pure electric medium -sized sports car's new BMW i3 has been officially put into production here.

It is worth mentioning that the total investment of the project is 15 billion yuan, and the most investment in BMW in the history of China has also become another evidence for BMW to continue to practice the promise of "home in China". The attention of the market and the firm confidence of long -term development.

"The opening of the Rida factory is an important milestone in the development of the BMW Group or the BMW group in the Chinese market." Dr. Peter, Dr. Peter, is responsible for corporate finance and Chinese affairs, "As the largest single in the world in the BMW Group The market, the Chinese market is very important to us. We are full of confidence in China's continued long -term and high -quality development, and we are committed to continuing to work closely with Chinese partners to achieve win -win. "

BMW IFACTORY landing in China to establish a new benchmark for automobile production

The profound origins of the Rida plant and China are first reflected in the naming. "Rida" is taken from Li Da Village, where the new factory is located, and the meaning is "home in China, miles must be."

It is understood that the Rida plant is located in Tiexi District, Shenyang City, covering an area of ​​2.9 million square meters. It is currently put into the use of the body, paint and total assembly production lines, and attached facilities such as large data centers, exchange centers and logistics centers. Finish. With the completion of the Rida factory, the production capacity of the BMW Shenyang production base increases to 830,000 vehicles per year.

Dr. Peter said: "Last year, the BMW Group was delivered from Shenyang production bases in each three BMW cars worldwide. The Rida factory was the best example of the BMW BMW iFactory production strategy. In addition to the improvement of the overall production capacity, Shenyang Shenyang The production base will also play an important role in the BMW Group's global production network, especially in the advancement of the electrification strategy. "

Under the BMW iFactory production standards, the digital level of the Rida plant has reached an unprecedented height. It is also the first factory that the BMW Group has completely planned and simulated in the virtual environment from the beginning. Debugging, all the digital twin models were created and simulated on the powerful EPIC Games Unreal Engine 3D creative platform, and a real "industrial element universe" factory was constructed. This also made the Rida factory take more than two years from construction to production, shortening by 6 months from the normal construction period.

Flexibility and efficiency are another major advantage of the Rida plant. The overall design of the Rida plant is guided by electric vehicles, but at the same time, it can also produce all other models flexibly and efficiently. In addition to flexible production methods, the Rida factory also has a widely used automated means such as intelligent automatic guide vehicles (AGV), as well as a scientific laboratory that concentrated quality analysis and ensure that all kinds of production activities are completed with the highest quality through big data to ensure that all kinds of production activities are completed with the highest quality. Essence

In terms of "green", in addition to the use of 100%renewable power, the new factory further improves sustainable standards and extended the definition of green to the category of ecological environment and biological diversity protection. For example, the Rida Factory established the first thermoelectric joint system (CHP) in Liaoning Province (CHP) to use natural gas to introduce more energy -saving electric servo welding guns in the body workshop, and use many advanced processes in the painting workshop. Types of trees, 7,500 square meters of gardens, including 900 square meters of artificial lakes and 33 different types of plants.

Dr. Peter BMW Group Director is responsible for finance and Chinese affairs

"BMW IFACTORY production strategy can help reduce carbon emissions in production links, and have high degree of production flexibility, which can make production flexibly adjustment and rapid response according to changes in market and customer needs. In addition, the strategy will also promote promotion to promotion The carbon reduction of the local automobile industry contributes to the development of the low -carbon economy, "said Dr. Peter.

Practice "Home in China" promises to continue to invest in the Chinese market

It is worth noting that since 2010, the BMW Shenyang production base has received a total investment of 83 billion yuan, and Shenyang has also become the largest production base in the world in the world.

"Our investment plan is based on the analysis and judgment of the market, which is also one of the advantages and characteristics of the BMW Group. We have extended the cooperation of Brilliance and BMW to 2040. We attach great importance to and optimistic about the future development of the Chinese market. Continue to strengthen BMW's leading position in the Chinese market. "Dr. Peter said.

Data show that as of now, BMW Group has more than 460 local suppliers and more than 600 dealers in China, and the total number of employees in China has exceeded 28,000; BMW Brilliance has become the largest tax company in Shenyang for 16 consecutive years. In 2021, the tax amount exceeded 43 billion yuan, and the local procurement increased by 30%to 71.4 billion yuan, of which 60%came from local suppliers in Liaoning. In the past four years, BMW Brilliance has added 6,000 employment opportunities in Shenyang. The industry analysis believes that the opening of the Rida plant will bring new assistance to the economic development of Liaoning and Shenyang. Its advanced production and logistics management methods will further drive the upgrading of local industrial clusters and promote the enhancement of local investment.

At the end of 2021, BMW further upgraded the Chinese strategy with the theme of "home in China" and maintained corporate strategy with China's development goals. In addition, priority to the needs of the Chinese market in the development of new products. In 2022, BMW will provide Chinese customers with five pure electric models: BMW IX3, i3, I4, IX, and i7.

"Shenyang is the home of the BMW Group in China. Here we support each other and share success. The BMW iFactory strategy has come to China. We have prepared and continued to write a win -win story with Chinese partners." The BMW Group Greater China Greater China Gao Le, president and CEO of the district. Text/Wang Niannian

Daily Economic News

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