Chongqing Auto Show ｜ Wang Hui: "In the era of electrification and intelligence, the DNA controlled by Mazda Movement could not be lost."

On June 25, Changan Mazda brought all models at the Chongqing Auto Show. Since the integration of Changan Mazda and FAW Mazda in 2021, what are the changes in brand strategy, sales network, and product spectrum? In the face of the trend of electrification and intelligence, what new measures will Changan Mazda Zita in the future? Cover reporters interviewed Wang Hui, Executive Vice President of Changan Mazda Automobile Co., Ltd., and Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch.

"There are three main demands in the integration of the two horses: 1. Clarify that Changma is the only subject of Mazda's development in China; 2. The consideration and layout of future products; 3. At the marketing level, it is mainly to integrate the channel level. Through the reorganization and integration of the Mazda brand, Changan Mazda will fully focus on strategies, products, and marketing. For Chinese consumers, Changan Mazda will shoulder the R & D (import), production and sales, and service business of the Mazda brand throughout the car. The long -term development of the Mazda brand in the Chinese market provides consistent product sales and after -sales service for users. "Wang Hui said that since the completion of the two horses, Changan Mazda has steadily promoted the integration and unity of brand strategy, sales network, and product spectrum. After integrating the charging, Changan Mazda also ushered in the brand's force period.

Wang Hui said that in recent years, the rapid growth of electrified models in the Chinese market, Changan Mazda will also change its product launch on this trend. The future launch models will also be created in accordance with Chinese consumers' understanding of products in terms of electrification and intelligence. "In addition to Mazda, another parent company Changan, Changma, has sufficient technology and accumulation in electrification and intelligence. In the future, Changma products will be empowered by the parent company of both parties." Wang Hui said. On the other hand, in the field of electrification and intelligence in the future, Changan Mazda's products will continue to adhere to Mazda's DNA that is manipulating and sporty to make differentiation.

In response to the planning and products in the second half of the year, Wu Xuxi said that Changan Mazda is expected to carry out camping season for users at the national level at the national level. At the product level, Changan Mazda will launch the SVP version of the Mazda 3 and CX-30 in July, and the aesthetic, driving sense, and texture will be fully upgraded. In addition, Changan Mazda will make breakthroughs in building Mazda's racing culture.

Cover news reporter Liu Nian

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