Toyota's global recall BZ4X, the first pure tram was not good for the teacher.

According to the Red Star Capital Bureau on June 24, Toyota announced that 2,700 pure electric SUV BZ4X was recalled worldwide, because the bolt problem that found the wheels could cause tires to fall off.

BZ4X is Toyota's first mass -produced pure electric vehicle. It was listed in Japan, Europe and the United States two months ago, and has not yet been listed in the Chinese market. It is worth mentioning that the GAC Toyota BZ4X listing conference, which was originally scheduled to be held on June 17, was "retreated" two hours before the beginning.

At that time, the official explanation given by Toyota was: "In order to ensure the interests of user interests, the price release was postponed in order to ensure the interests of the user."

Many people in the industry told the Red Star Capital Bureau that Toyota's explanation was a bit far -fetched. The GAC Toyota press conference "jumping tickets" and the global recall have reduced the reliability expectations of BZ4X. The disadvantage of the teacher to make Toyota accelerate the road of electrifying the transformation on a shadow.

On April 19, 2021, the 2021 Shanghai Auto Show Toyota Automobile Board, Toyota's new pure electric SUV BZ4X was launched in the world. Picture according to visual China

Global emergency recalls does not involve the Chinese market

BZ4X is the first full electric vehicle launched by Toyota from scratch. Based on the latest E-TNGA pure electric architecture, it is the first model of the Toyota Pure Electric BZ series.

However, after more than two months of listing in Japan and Europe and the United States, BZ4X emergency recalled globally due to the risk of tires falling off.

On June 24, Toyota announced that the 2023 BZ4X models were recalled around the world, because the wheel bolt on the wheels may be loose when driving, which led to the entire wheels fall off. Toyota said that the reason for the loosening of the wheel bolt is still under investigation, warning that the owner should not drive the vehicle before the hidden danger is resolved.

The recall involves a total of 2,700 BZ4X, of which 2,200 were sold to Europe, 280 were sold in North America, 20 were sold to Canada, 110 were sold in Japan, and 60 were sold to other parts of Asia.

A Toyota Motor spokesman said that all cars recalled in Japan have not been delivered to consumers just for test drive and display. For safety reasons, Kinto, a subsidiary of Toyota with leased services, has also canceled the promotion test drive held in three cities in Japan.

Earlier, the official website of Toyota China released the "Reply on Recent Consultation of Overseas Recalls", which clarified that "BZ4X models have not yet begun production and sales in mainland China, so this recall does not involve the Chinese market." However, the reply is currently not found on the official website of Toyota.

GAC Toyota press conference "jump ticket", reliability question number

Prior to this global recall, GAC Toyota BZ4X, which was originally scheduled to be listed on June 17, was held for 14 hours in the official micro -live broadcast room, and suddenly pressed the suspension key for two hours.

To many people, BZ4X is a "jump ticket". However, GAC Toyota said that it only canceled the price announcement, and users could book a car normally.

On June 25, GAC Toyota Customer Service told the Red Star Capital Bureau, "The current listing time and price of BZ4X have not been announced. Please pay attention to our official website and applet."

Why did BZ4X suddenly "jump tickets"? The official explanation is: "In order to ensure the interests of user interests, the price release is postponed in order to ensure the interests of the user.

However, in the eyes of many people, this explanation is quite far -fetched.

GAC Toyota BZ4X started pre-sale from April this year, with a pre-sale price of 220,000 to 300,000 yuan. According to the news released by GAC Group, BZ4X is produced in GAC Toyota's latest new energy exclusive factory. It is expected to be officially put into production at the end of June.

"The pre -sale price of BZ4X has been lower than the price of overseas markets." Some people in the industry told the Red Star Capital Bureau.

There are also people in the industry told the Red Star Capital Bureau that "Toyota's statement is that the price of chip fluctuates greatly, and the price must be comprehensively considered. In addition, it is impossible to give accurate vehicle listing time. Is the supply chain of top car companies so unstable? The price is still accompanied by the market? Is other models also give a more friendly price? "

On the afternoon of June 17, a car commentator posted that "Toyota found in the recent test that its battery management system will be errors in the severe cold environment, causing cannot be charged." However, GAC Toyota denied the battery problem.

According to foreign media reports, the BZ4X four -wheel drive version cannot be enabled at 0 ° C. Toyota Overseas made a explanation: "Belowing the four-wheel drive model below 32, the charging speed may be slower than other models, and it may not be able to charge at the temperature of the -4 Brigade. Through our test, we have determined that two The drive-up model can be charged when the temperature drops to -4 or below. "

However, the battery supplier of BZ4X domestic models is Ningde Times and produced in Toyota's exclusive production line; the overseas version of the battery pack is provided by Toyota and Panasonic's joint venture. "Therefore, it is impossible to determine whether the domestic BZ4X will have the same problem." The above -mentioned car reviewer said, "Whether it is a problem with San Dian, or the official supply chain uncertainty, the 'reliability' label posted on the BZ4X body is all To make a question mark. "

The progress of electrification is slow, and the loss of the first battle will be added to the shadow

The Red Star Capital Bureau searched and found that many car companies have recalled due to bolts. Recently, there were general recalls of Cadillac and GMC, Maserati recalled Levant, Volvo recalled trucks, and Mercedes -Benz recalled Mercedes -Benz C. This seemingly simple hardware problem allowed Toyota Rujin to be a big enemy, perhaps because BZ4X was the first real -quality output pure tram model in Toyota. Two months after listing, it was recalled around the world, which made Toyota's electrification transformation covered with a shadow.

It is reported that Toyota plans to launch 30 electric vehicles by 2030, with a global sales of 3.5 million vehicles. To achieve this goal, Toyota has invested 2 trillion yen in battery research and development.

However, Toyota's electrification has made a slow progress, and recently has been criticized by European large -scale pension funds, causing the company's stock price to fall.

Toyota obviously focuses on hybrid models. A few days ago, Toyota Motor President Toyota Zhangnan asked the Japanese government to express his explicit support to support hybrid vehicles.

Data show that from January to April this year, Toyota New Energy Vehicle has a global sales of about 950,000 units, of which hybrid vehicles accounted for more than 95%, and the sales of pure trains were only 4,960, accounting for less than 1%.

Japanese car companies are more conservative in electrification. Only some time ago have begun to make efforts in the Chinese market, and the layout has lagged behind. In the ranking of the sales volume of new energy passenger vehicles in the Federation of Federation, Japanese figures cannot be seen.

Cui Dongshu, Secretary -General of the Federation of Federation, once stated that although Japanese brands catch up with the wave of electrification are the general trend, they also generally face problems with insufficient accumulation and lack of industrial chain.

Faced with Chinese consumers who have been nourished by the "new forces of cars", Toyota has picked up the most intense range of 200,000-300,000 yuan in the competition. TRON, there are GAC Ean and BYD, which are sold in China, but its first product BZ4X looks quite satisfactory. In addition to solar charging, it lacks highlights.

Some people in the industry told the Red Star Capital Bureau, "Except for the brand of Toyota, the product power of BZ4X is the same. If you want to kill the siege among competitors, you should not engage in marketing gimmicks or take the cost -effective route." He proposed that "if BZ4X is really selling for 200,000-300,000 yuan, the prospects may not be optimistic."

Red Star News reporter Wu Danruo

Editor Ren Zhijiang

- END -