Skoda 4S store has only 36 units a month!Will it be the next "Acura"?

If 2021 is the dark moment of the automotive market, then 2022 is the bottom of the rebound dividend period of various policy BUFF blessings.

With the release of the good news for the car sales market, and the outbreak of consumer desires for a long time, the car consumer market in 2022 has been injected into new passion, but the cake is always so large, whether it is eight inches or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten or ten ten Two inch, as long as there is a competitive pressure, there must be some people who are happy and worry.

Skoda is an abrupt retrograde in this windy wind.

According to market data, Skoda sold 19,255 units from January to May, a year-on-year-on-year, a decrease of 65.2%year-on-year, and the market share was only 0.2%. The official website showed that the market layout was 106 channels. Only at least 100-150 vehicles are sold for at least a monthly sales. There is no doubt that Skoda dealers are almost all in a state of losses.

One by one shocking numbers, the shame of this well -known brand step by step.

Skoda, as a well -known series of popular brand, has been aware of the market awareness over the years, but in recent years, Skoda, who has appeared in our vision, seems to be locking on the keywords of "sales of bleak sales". Who has robbed Skoda? The cake, who smashed Skoda's rice bowl again.

This Czech brand has been born in 127 years since its birth. In 1991, it was included in the world's top car buyer groups. It leaned against the public. In 2006, Skoda successfully caused market shocks and became China's auto consumption at that time. The market is popular with popular fried chicken.

In order to balance the military hearts of two domestic joint venture, Skoda was assigned to Shanghai Volkswagen, and SAIC Volkswagen was extremely intentional to Skoda. According to public information, many SAIC Skoda models were produced on the same production line as SAIC Volkswagen. From the model platform to the three major pieces of engines, gearboxes and chassis, Skoda is highly consistent with Volkswagen models. Even some interior boards and decorative parts are common. The rate exceeds 50%.

In the early days of entering China, Skoda's sales in China were bright all the way back to China ’s brand effect and the strength of state -owned enterprises.

In 2010, it achieved 180,000 units. China became its largest single market in the world. In 2016, it exceeded 300,000 units. In just six years, Skoda achieved the offline of the 1 million car. The sales volume was present. Index level rising trends.

In 2018, the auto market ushered in an unprecedented cold winter, but Skoda was still popular, and sales rose to 341,000 units, an increase of 4.9%year -on -year.

Just like the fate of the popular music scene of the fairy fairy in 2008, I thought that everything had just begun, and I didn't know that it was actually the end of the story.

In 2018, it was like Skoda's backlight. Since then, Skoda has been deeply caught in the quagmire of sales and unable to extricate himself. As a result, it opened the road of sales of sales for up to three years, and he did not see a hint of improvement.

In 2019, Skoda's sales in China fell to 282,000 units, with 173,000 units in 2020. In 2021, they were cut half of them, reaching a downturn number of 712,000 units. %.

In 2021, the eight models sold by Skoda did not exceed 20,000 vehicles in the year. The best Camic GT was only 18,885. On the whole, the sales volume of all models declined in the year -on -year and month -on -month. No one is growing.

In just three years, Skoda's sales have plummeted by 80 %. From the perspective of the market environment and index trend, Skoda may continue to plummet and become a complete marginal joint venture car company.

The slogan of "people who understand the public" have created a glory for this brand for a while.

But Cheng also Xiao He, who was defeated, was also Xiao He. This sentence created Skoda's glory and defeated Skoda's bottom line.

In the eyes of the market, Skoda's positioning is cheap and popular. As a public brand, the three major pieces of the former Skoda cores are highly aligned with the public, but the pricing is much lower than the public. Consumers retreat and seek the second choice.

But this bunch of highlights magnified Skoda's ambitions infinitely. It desires higher -level independence, intended to get rid of the shelter marked by the public, and let Skoda, who was shelling into the chaos in 2016. In 2016, Skoda removed the popular word of the tail tailing. The three words "Skoda" are enough to sell the price, and they do not know that the act of this obstacle has fallen into a state of destruction.

Later, Volkswagen's "pro -son" Jetta occupied the position of "cheap public", and Skyda became the "illegitimate child" that no one loved. In 2019, the obedient Jetta was awarded the independent Chengzi brand, and the price of the mass joint venture models was repeatedly explored, becoming the largest weapon of the public harvesting low -end entry market. As a result, consumers who "understand the public" no longer use Skoda as the first choice, but to Jetta.

In April 2020, Skoda made a price adjustment in China with a maximum decrease of 24,500 yuan. After the adjustment, the price range of Skoda's products was scheduled to 77,900-247,900 yuan.

At the moment when the overall tone of the automotive market, Skoda chose the entire department to drop, and it was self -evident to the brand. In response to the decision of the official descending of the department, SAIC Volkswagen explained that this time is not a short -lived marketing behavior, but the first step in the re -positioning of the Skoda brand. Before 2018, "cost -effectiveness" was a word of meaning, but in 2020, "cost -effectiveness" became an awkward existence.

In the same year, SAIC Skoda changed the name of the WeChat public account to "SAIC Volkswagen Skoda".

After setting up a archway, the value of the worth, and constantly finding the wrong point at the wrong time, so that Skoda was caught in a deeper quagmire and could not extricate himself.

There is no selling point, losing memory point, this has become Skoda's biggest problem.

The label of "cheap and popular" was snatched by Jada, and Skoda could not find new positioning.

The house leak pretends to the night rain. In the product, Skoda was questioned by consumers several times. At the same time, a series of issues such as the collision test, granular capture, degradation, and double clutch have also led to the continuous decline of the public's reputation. Skoda, which relies on the public manufacturing system, is not only questioned by the outside world. The exchange strategy completely defeated Skoda's last price defense -since the price is similar, why should you choose "flat replacement"?

柯 菀菀 菀菀 is the starting point of Skoda's dream and the beginning of nightmare.

Coupled with the strong attacks of the brand of autonomous car companies such as Great Wall, Geely, Changan, BYD, Skoda has gradually been abandoned by consumers. Under the internal and external problems, Skoda's doomsday bells seemed to be sounded.

This script is familiar. Like the former Suzuki, Acura, and Renault, although they are very different in the product layout, the road to destruction is indeed essentially common, product updates are backward, brand memory points are limited, and market influence is insufficient. , Lack of core competitiveness, they are not a niche brand, they have left their names in this era, but the big waves are scattered. Essence

Perhaps one day in the future, your child will point to an old car on the road and ask you, what kind of car is this?

You will look at this green bird's wings and fall into thought, and then tell him that this is the tears of the times.

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