Grasp the market trend, Xinwei Ran responds to the demand of living vehicles

In order to boost consumer confidence and activate the automotive industry chain, the Ministry of Finance and the State Administration of Taxation are half -levied for partial passenger cars to purchase taxes. SAIC Volkswagen's brand responded to the policy as soon as possible, intensified preferential efforts, and a variety of high -end models enjoyed the maximum purchase tax exemption, showing the industry responsible for state -owned enterprises. It is worth mentioning that the high -end MPV new prestige that renovated in March this year is also included in the preferential scope, giving 75%of the purchase tax reduction and exemption, no discounts for consumers, and consumers to try the "big V life" with consumers. Essence

SAIC Volkswagen response policy boost consumption confidence

Affected by many factors such as epidemic conditions, rising price of raw materials, and chip shortages, the supply side and demand side of the automotive industry chain have entered a period of being blocked. According to the analysis of the China Automobile Industry Association (hereinafter referred to as the "China Automobile Association"), after entering mid -March, the domestic epidemic situation showed rapidly, and the economic cycle was unconstrained. The automotive industry is facing demand shrinkage, impact on supply, expected to weaken triple pressure, and the task of steady growth is arduous.

According to the China Automobile Association data, from January to May this year, the production and sales of passenger vehicles were 8.196 million and 8.133 million, respectively, a year-on-year decrease of 1.1%and 3.6%, respectively. As an important force in the narrow passenger car market, MPV (multifunctional passenger car) has decreased more obvious. According to data released by the passenger car market information joint, MPV retail sales from January to May this year, a total retail sales of 352,000 units, a year-on-year decrease of 25.5%. Among them, 57,000 MPV retail in May, a year -on -year decrease of 39.4%.

In order to drive the consumption of automobiles and stabilize the basic economic market, on May 31, the Ministry of Finance and the State Administration of Taxation officially issued the "Announcement on the Shipping Taxation of Partial Passenger Vehicles and Vehicles", which stipulates that the purchase date will be 6th in 2022 6 During the period 1st to December 31, 2022, and the price (excluding value -added tax) of 2.0L and below of 2.0L and below, the price of bicycle prices (excluding value -added tax) is reduced by half of the purchase tax of half of the vehicle.

As soon as the policy was released, the SAIC Volkswagen brand responded as soon as possible, announcing that the entire model of its models increased, and the purchase tax was free. Industry power.

It is worth noting that in the case of serious impact of the MPV market segment, SAIC Volkswagen deliberately included its high -end MPV new prestige in the preferential scope, giving 75%of purchase tax reductions, and concessions to consumers. In the price range of a new prestige, if it is calculated at 300,000 yuan (excluding value-added tax), consumers can spend more than 20,000 yuan less to buy a car and enjoy the discounts.

Xinweiran grasped the trend to create a new generation of product power

Preferential policies can solve the urgent development of the development of the automotive industry, and providing consumers with their favorite products is the long -term plan to prosper the car consumer market.

In recent years, the MPV market has shown a trend of "inverted pyramids". High -end vehicles have accounted for nearly half of the top 15 models of models, and the low -end market has shrunk significantly. At the same time, thanks to the continuous improvement of people's living standards and consumption upgrades, especially the population policies that have been openly opened in recent years, the home MPV market has gradually developed into a popular market for major brands to rush into. According to data from the Easy Car Research Institute, MPV has now become a product model that leads users' self -driving tour, with a request percentage of 42.86%. "Compared with SUV, MPV space advantages are more prominent. In addition The Lord can also tolerate the passability of MPV. "

SAIC Volkswagen's insight into the development trend of the industry and the changes in consumer car needs, with the key points of "good -looking, good driving, good sitting" as the key point, to promote the improvement and upgrading of products in the direction of intelligence, networking, high -end, and youthfulness. New prestige of the flagship products of the whole scene, luxury, and 7 -seater, solve the pain points of consumption, and respond to the demands of cars for living scenes.

The space and comfort of MPV have always been a buying point for consumers. Xinwei Ran's body size is the leading level, with excellent internal space, the second row of independent ritual seats, leather materials, aviation sleep head pillows, ritual armrests, leg support adjustment angles can reach up to 90 degrees, seat ventilation heating, three modes of three modes, three modes of mode The three -gear adjustment of massage and other designs brings the ultimate pleasure to travel. The three -zone automatic air -conditioning automatic system contains Clean Air PM2.5 air purification device, and the new intelligent pre -ventilated function is added to provide more protection and more care for the elderly and children sensitive to the respiratory system.

Considering the comfort of driving control, the German chassis adjustment and power output, the 12 -inch suspended central control screen and the smart car joint system, the paddle -type digital shift, and the L2 -level autonomous driving assistance technology, which makes Xinwei comparable SUV's passability and handling comfort of shoulder -shoulder cars. With the hard power of the product, the driver's confidence and confidence will be enhanced.

Different from business reception, the appearance of fashion can add a bright color to family travel. Xinwei Ran from the chromium -plated T -shaped grille of the front face, to the body stream sculpture, and then to the rear of the crystal diamond flow color LED to the taillights, all show the dynamic fashion and unique luxury of the new generation of MPV aesthetics.

- END -