Are you joking with the driver's life?FAW Volkswagen and Mercedes -Benz responded to apology!

With the advent of the intelligent era, advertisements have become pervasive existence. Mobile phones, TVs, computers ... as long as it is an electronic device, it can't escape the advertisement everywhere, which is extremely disgusted.

Among them, the most obvious is the TV. In the past, old TVs often only interspersed some advertisements on the show, but since the "intelligent" of the TV product, advertising has formed a disaster -type existence on the TV product. Look at the advertisement first, and the kind that cannot be skipped. This can't help but want to ask, is it a TV or a "advertising machine"?

So instead of the coming of the intelligent era, it is better to say that the advertising era is coming. With the electronic and intelligentization of various devices, everyone in front of these devices has become "traffic" and becomes the slaughter of capital to be slaughtered by capital to be slaughtered. Lamb!

But who can think that electronic intelligent devices such as mobile phones and TVs can no longer fully meet the ambitions of capital, they have begun to find new traffic entrances in more new areas!

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Automobile central control screen advertisement! Just kidding the owner's life?

Recent A pop -up advertisement suddenly appeared on the vehicle central control intelligent screen using navigation, which almost covered all the navigation information.

According to the photo taken by the female owner, this pop -up information reads "Recommended car purchase is good! Bicycle transactions can get 12,000 points high, from now until September 30!", It is a naked commercial advertisement Intersection

After this incident, it also attracted strong attention in the society. Many car owners have said that during the driving process, pop -up advertisements on the central control are a very dangerous behavior, which is likely to endanger the driver's normal safe driving.

In this regard, some netizens bluntly said: "By the advertisement on the central control, do the merchant ask for money or terrible." Some netizens teased: "This kind of money also earns, and after the ignition start or the brakes Can the advertisement be operated? ".

In response to this, there are also related media contact the FAW Volkswagen Customer Service Center as soon as possible. The customer service said: "The pop -up advertisement is indeed a" car purchase "activity pushed by the manufacturer. Specifically, which (manufacturer), it is issued by which relevant departments. We have not mastered the relevant information here."

However, in the future, when there is still a question of whether there will be pop -up advertisements, the customer service will be honestly stated that this situation may occur from time to time. Specifically, the frequency of pushing the frequency should not be grasped according to activities or related conditions.

It is worth mentioning that with the continuous fermentation of the incident in public opinion, the relevant person in charge of FAW -Volkswagen also responded to the matter, and apologized to this.

It is reported that on the 28th, the relevant person in charge of FAW -Volkswagen said that the push of vehicle aircraft is the care behavior of FAW -Volkswagen facing the owner, not pop -up advertisements. The main content is to remind users of users' maintenance and brand activity invitations. In response to the inconvenience caused by the pop -up push information to the owner, FAW -Volkswagen apologized. In order to avoid affecting users, FAW -Volkswagen has stopped the pop -up prompt information of the car.

It is worth mentioning that after FAW -Volkswagen, there was another car blogger that the Mercedes -Benz car also appeared in the central control screen advertisement, covering some car navigation content and it was difficult to close.

In this regard, there are related media calling Mercedes -Benz customer service. The staff said, "Recently, user feedback has been received, saying that pop -up promotion advertisements have appeared on the vehicle system. At present Explanation. If the advertisement during driving will affect the driver, I hope that the owner can drive carefully to ensure that the vehicle is safe. "

It is worth mentioning that after FAW -Volkswagen, there was another car blogger that the Mercedes -Benz car also appeared in the central control screen advertisement, covering some car navigation content and it was difficult to close.

In this regard, there are related media calling Mercedes -Benz customer service. The staff said, "Recently, user feedback has been received, saying that pop -up promotion advertisements have appeared on the vehicle system. At present Explanation. If the advertisement during driving will affect the driver, I hope that the owner can drive carefully to ensure that the vehicle is safe. "

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Can't make central control advertising a trend!

In fact, FAW -Volkswagen is not the first car company to push advertisements in automobile central control. According to many netizens, in recent years, as new energy vehicles have gradually become a trend, especially cars are becoming more and more intelligent. Basically, most cars are equipped with large -screen central control systems.

In order to use these large -screen large -screen marketing, there have been many events that have been advertising on the central control large screen. For example, in October 2021, Weilai's owner said that the new fashion environmental protection brand Blue Sky Lab, which is about Weilai Life on the large screen of the central control, launched the first broadcast at 20:10 on October 15th at 20:10 on October 15th. Advertising content inside.

In addition, in February 2021, an owner of a Haval car also said on the Internet that after pressing the launch button to start, the vehicle's central control screen will pop up the "2021 Spring Festival event, Tide Play Ephesians The advertisement content also occupies a large area of ​​central control screen, and the owner needs to close the advertisement to the central control operation. From the perspective of these actions of car companies, it is undeniable that with the rapid arrival of automobile intelligence, real -time advertising infiltration on the vehicle central control screen has become a behavior that many car companies are eager to move. Essence It is just that some brave companies have begun to try the acceptance of users, and some courageous companies are still watching.

In other words, that is, the car company is still testing where the user's lower limit is!

Once this incident becomes normalized, there is no doubt that there is another way to make money for car companies. After all, as intelligent acceleration is accelerated, in the future, it will inevitably produce huge benefits in the car terminal.

But this matter is not as simple as car companies imagined, because the vehicle central control is different from the traditional mobile terminal. After all, the car is a transport on the road, and the large -scale central control screen is also part of the driving tool, that is, it is part of the factors that affect driving safety. If it changes its purpose, it is likely to threaten users. Life is safe, not tolerant.

Therefore, it is unreasonable in essence and should not exist in essence. Car companies and capital should not use this way to test the degree of acceptance of users.

I hope that the advertisement will not appear in the car anymore, and I hope that these manufacturers who have begun try can give consumers a reasonable statement!

After all, in the face of life safety, there is no room for discussion!

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