Fireworks return!From October 1st, Chengdu will issue 400 million yuan consumer vouchers

Cover news reporter Zhang Yuexi

Fireworks Chengdu is here! Self -driving tour, buying, buying, buying, buying, and enjoying food at home ... National Day holiday is coming, and consumption will usher in the traditional peak season.

In order to implement the "Chengdu Supporting Market Activities to Accelerate the Restoration of Economic Recovery" and accelerate the recovery and boosting confidence in the consumer market, Chengdu will carry out 2022 "Fireworks Chengdu" consumer coupon to promote consumption from October 1st Activities, issued 400 million yuan in consumer coupons.

The two levels in the urban area are at the same time, and 400 million funds are "long standby"

This is after the "520" consumer coupon, Cheng Cheng has issued consumer vouchers for the second time this year. Different from the "520" consumer voucher activity, the consumer coupon promotion consumer activity of 2022 "Fireworks Chengdu" consumer vouchers will be carried out at the same time by the two levels of the urban area.

Chengdu's efforts to promote consumption and the temperature to help the people can be clearly felt. According to the understanding, the consumer voucher event covers the city's key retail, catering, cultural travel companies, individual industrial and commercial households, and automobile sales enterprises. It will superimize more discounts and release greater bonuses to further ignite citizens' consumption enthusiasm.

Specifically, the municipal-level consumer coupon activity time is from October 1st to November 27th, respectively, from October 1, October 14, October 28, and November 11 For a total of 58 days of "long standby", the scale of consumer coupons is 250 million yuan.

"We hope to use the intangible 'stone' as a consumer catalyst through the consumer voucher, in order to obtain the effect of" one stone to stir up thousands of waves ", boost consumer confidence, and stimulate the vitality of the consumer market." According to the introduction, the activity of this consumer voucher is the activity of this consumer voucher. The scope of merchants is retail, catering, cultural tourism enterprises and individual industrial and commercial households registered in Chengdu, as well as car sales enterprises.

Consumer vouchers are "new", car consumer reward coupons are highlights

Not only that, consumer coupons will also issue car consumption bonds.

Why is it a car? According to the relevant person in charge of the Chengdu Municipal Bureau of Commerce, cars are the strategic and pillar industries of the national economic and pillar. Auto consumption accounts for a high proportion of the total retail sales of social consumer goods, a large growth space, and strong driving benefits. "It can expand the consumption of physical goods, promote consumption consumption Important areas of upgrading. "

Just last month, the launching ceremony of the 2022 Chengdu Auto Consumption Month and Taurus Motor Hi Hi Shopping Festival kicked off in Longhu Shangcheng Square. And this time, the city is issued in the form of two types of consumer coupons.

Specifically, there are two types of consumer vouchers -one category is general consumer coupons, which are still divided into "over 600 yuan minus 200 yuan", "minus 100 yuan for more than 300 yuan", "minus 40 yuan for more than 100 yuan", and Four coupons of "less than 50 yuan". Consumers who are positioned in Chengdu will enter the event page through the payment platform app and Chengdu release and other platforms in the event. After receiving the consumer coupon, they can be used. Merchants can adopt independent registration, background circle selection, and organization recommendation to participate in general consumer coupons; exclusive vouchers to participate in the method of participating in the payment platform with commercial banks and participants to jointly formulate platform exclusive vouchers, bank exclusive vouchers , Rules for Merchant Executive Coupon Activities.

The car consumption bond is to give discount rewards for consumers who comply with qualified cars in the fourth quarter of 2022. Consumers can receive car reward coupons based on the existing encouragement of car consumption policies, 2,000 yuan per car car and 1,000 yuan per car for 1,000 yuan per car. The car consumption bond is based on the time order of the materials submitted by the owner.

It is worth noting that the total scale of car reward bond funds is 40 million yuan. Consumers need to purchase cars in the fourth quarter of 2022. After uploading the car purchase voucher, the information review is conducted. Eligible consumers will receive the issuance of car reward coupons.

Actively drive consumption recovery, small consumer coupons "contribute"

The name "Fireworks Chengdu" is not difficult to find the significance of this consumer coupon to Chengdu. "This not only responds to the new expectations of the citizens to a better life, so that Chengdu has more 'fireworks', and at the same time, it also effectively implements the goal of helping difficult groups and helping enterprises." The relevant person in charge of the Chengdu Municipal Bureau of Commerce said that By leverage the replenishment of consumption, it drives the recovery of the supply side, realize the healthy interaction of consumption and production, and accelerate economic development.

It's not difficult to understand. In the first half of this year, the consumer market was activated from the country to the local densely introduced policy measures, and the issuance of consumer vouchers became one of the important ways. As an important measure to activate the consumer market, the issuance of consumer vouchers not only drives consumption to recover, but also has become an important support for protecting people's livelihood and expanding domestic demand.

Data show that in the past five years, the average contribution rate of consumption to the city's economic growth in Chengdu has reached 33%, while consumer coupons have stimulated consumption and stimulate the economic recovery. In recent years, it has been fully verified.

For example, the first phase of Chengdu's "520" consumer coupon has continued from May 20 to June 16th. A total of 4 waves of consumer coupons were issued, all of which were received within 5 minutes. The number of visitors on the event page reached 18 million. The nuclear sales rate reached 94%. It is foreseeable that 2022 "Fireworks Chengdu" consumer coupons promote consumer activities, and will ignite a wave of consumption enthusiasm in Chengdu.

- END -