Cui Dongshu: Type C RV may become mainstream RV models in the next 3-5 years
Author:Zhongxin Jingwei Time:2022.09.28
Zhongxin Jingwei, September 28th.
Author Cui Dongshu's Secretary -General of the National Automobile Market Information Joint Association
Since the first self -intellectual property RV in 2001, RVs have developed a history of nearly 20 years in China. In the new period, RV camping once became the "new favorite" of "micro vacation". However, due to the affected epidemic, the production capacity of the owner's production area around Shanghai has been impacted, reversing the growth momentum since the beginning of 2022.
From January to August 2022, the sales of the RV market reached 7,618 units, a decrease of 7%year-on-year. In August, the sales volume of RVs in August was 1,292 units, an increase of 38%year-on-year.
China's RV market has grown rapidly in recent years
The Chinese RV market has gone through several years of expansion. In 2017, there were only 5,000 domestic RV sales, as the domestic automobile market developed all the way to 9177 units in 2019. In 2020, the domestic living car under the epidemic was relatively sluggish, and the number of imported trains also reduced significantly. However, by 2021, the sales volume of RV rose to 12,582 units, achieving 43%of the year -on -year high growth.
From January to August 2022, domestic RV sales were 7,618 units, a decrease of 7%year-on-year. The sales volume of RVs in August reached 1,292 units, an increase of 38%year-on-year. Already stabilized.
On the whole, the overall sales of the RV market in 2022 have performed strongly, becoming the highlight of the growth of the auto market, especially in January the RV market performance. The RV market appeared rapidly from April to June, and the production and sales in July were still weak. If the control of the epidemic continued to stabilize, the RV market may be recorded in September.
The seasonal rules of the Chinese RV market are obvious, and the purchase of RVs in spring and summer is strong, and there is still a wave of demand at the end of the year. Generally speaking, the RV market has fluctuated greatly.
Analysis of self -running car market products
China's RV product structure is different from developed countries such as the United States, Canada, Australia. The dragging RVs of the above countries often account for about 90%of the total sales of RVs. This is mainly due to its high popularity of traction, sufficient parking spaces, and high prices of mop -mounted RVs. Cause.
In the short term, due to the difficulty of dragging RVs on the road, and the relevant policies and regulations of various places are inconsistent, Chinese RV models will still be based on their own, of which C -type RVs will still occupy a dominant position. The C-type RV that we often see in China may be the mainstream RV models of the next 3-5 years.
Due to the influence of the driver's license, the RVs selected by the general users are less than 6 meters, which achieves good driving safety and universality of the driver's license as a whole.
RV products and brands will gradually differentiate
At present, the B -type RV represented by Datong and Quanshun, and the C -type RV produced by the second -class chassis represented by Evieke is the mainstream.
Living RV products mainly comes from Jiangsu car companies. Nanqi Isle and SAIC Chase are major manufacturers. In recent years, Jiang Ling's living car products have relatively rich and developed relatively fast.
Futian Motors and Great Wall pickups also launch Vehicles products, but the market is currently small. It is expected that the A -type RVs, large trucks, and RVs with non -well -known chassis as carriers in the future will not have too high sales in the short term.
Considering the applicability of the road, the qualification for driving is a major decision indicator for RV manufacturers to manufacture products. Therefore, light card and light passengers under 6 meters are the main product of the RV market.
At present, RV manufacturers are more popular with low -threshold -entry -level RV products, but such products are easy to imitate and have serious homogeneity. At present, they have entered the stage of price competition. At present, due to the uneven quality of the RV market, the reputation and brand of RV products are gradually differentiated, and the direction of various types of enterprise products is gradually becoming clear. I think that in the future, adhering to high -quality and cost -effective RV companies will win in the market.
Overall, the Chinese RV market is developing rapidly, but consumers are still unfamiliar with RV products. Therefore, increasing the exposure of RV products, providing consumers with more test drives and experience opportunities, and gradually improving supporting facilities and related services of RVs, which is an important driving force for sustainable growth in the RV market. (Zhongxin Jingwei APP)
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