Poor temple rich monk!Weima loses Shen Hui's annual salary of more than 1.2 billion, which is He Xiaopeng 933 times

Radar finance produced | Meng Shuai editor | Shenhai

Recently, Weimar Automobile lost 8.206 billion yuan in 2021, but the founder Shen Hui's annual total salary was as high as 1.262 billion yuan, which aroused the attention of netizens and set off a discussion on the salary of new executives of car manufacturing forces. Last year, the total salary of the "first leader" of the ideal car and Xiaopeng Automobile was 1.504 million yuan and 1.352 million yuan, respectively. At the same time, Shen Hui's salary was about 839 times and 933.43 times the salary of the previous two.

It is worth mentioning that ideal cars and Xiaopeng cars have appeared as high as the company's "first leader". However, behind the high salaries of car companies' "one hand" and "two -handed", it is the dilemma of losing money generally faced by the new forces of cars.

In response, Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, pointed out to the radar Finance that most car companies have not yet achieved profit, mainly because of the large -scale economic benefits. Generally, car companies need to reach more than 200,000 vehicles to achieve a profit and loss balance. From the current sales of new domestic vehicles, it is still difficult to achieve profitability in the short term.

At the same time, the battle of new forces of car construction has also changed quietly. Earlier, the "Wei Xiaoli" of the first three in the delivery list has been lost, and it has lost its leading advantage in the delivery of cars.

"Every family has a loser scripture"

A few days ago, with the application of Zero Running Cars through an IPO, Hong Kong stocks may usher in the listing of the fourth new forces of car construction, coupled with the "Wei Xiaoli" that has been listed and the Weimar Automobile who has submitted the prospectus to the Hong Kong Stock Exchange At this point, the operation of the new forces of the five cars has surfaced.

According to the information released by the new forces of car building in the Hong Kong Stock Exchange or disclosed in the prospectus, if the cumulative revenue from 2019 to 2022 is calculated, Weilai steadily takes the new vehicle construction forces "boss". , With a total of more than 60 billion yuan in revenue, it is far ahead; the ideal car ranks second, but its total revenue is less than 37 billion yuan, which is still a large gap with Weilai; behind the two, Xiaopeng Automobile has a cumulative 291.53 cumulative 291.53 The revenue of 100 million yuan follows closely.

At present, there is only one step away from landing in Hong Kong stocks. The three -year cumulative revenue is 3.88 billion yuan. Compared with the "big guys" of the first echelon, the gap is quite different. Compared with Xiaopeng Automobile, which has the least collected Xiaopeng Automobile, the three -year revenue of Zero Running Cars is less than 14%of the former; although Weimar Automobile's listing process lags behind Zero Running Automobile, its revenue data is better than Zero Running Cars. The three -year revenue of Weimar Motors exceeded 9.1 billion yuan.

However, regardless of the differences in revenue of new vehicles, they are facing the same difficulty of profitability. Even the "Wei Xiaoli" that first landed on the capital market in the United States and Hong Kong, has not yet got rid of the dilemma of losses.

Just as the scale of revenue is far ahead, the cumulative losses of Weilai have ranked first in three years. From 2019 to 2022, Weilai's net losses were 11.296 billion yuan, 5.304 billion yuan, and 4.017 billion yuan, respectively, and the three -year loss exceeded 20.6 billion yuan.

During the same period, Xiaopeng Automobile's net losses were 3.692 billion yuan, 2.732 billion yuan, and 4.863 billion yuan, respectively, and the cumulative loss of three years was 11.287 billion yuan. In contrast, the loss of ideal cars was relatively well controlled. From 2019 to 2022, the net loss of the ideal car was 2.439 billion yuan, 152 million yuan, and 321 million yuan, respectively, and the cumulative net loss was less than 3 billion yuan.

At the same time, the operating losses of Zero Running Cars for three years were 730 million yuan, 869 million yuan, and 2.868 billion yuan, respectively, with a cumulative loss of more than 4.4 billion yuan. ; From 2019 to 2022, Wama Motors' losses were 4.145 billion yuan, 5.084 billion yuan, and 8.206 billion yuan during the year, totaling more than 17.4 billion yuan, and the loss was second only to Weilai.

Regarding the new forces of car building for a long time, the "curse" of the loss of losses, Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, told the radar Finance that this is mainly because most car companies have not yet reached the scale economy benefit. Generally speaking, the annual sales of car companies require more than 200,000 vehicles in order to achieve economic benefits and further achieve profit and loss balance. At present, the annual sales of "Wei Xiaoli" are generally around 100,000, and the recent sales of the former are still on Slowness, the task of selling 200,000 vehicles in order to achieve the difficulty of sales, so it is difficult for new forces of car building forces to achieve profitability in the short term.

Zhang Xiang further pointed out that because the demand for low prices in the market is greater, the car company wants to reverse the loss of losses, so it is necessary to continuously improve its product structure. Sink the market to increase your sales.

Weimar Automobile's "first -leading" total salary last year exceeded 1.2 billion yuan

It is worth noting that although the new forces of various cars have not yet been twisted, some car companies are not "stingy" when they pay their salary at all.

雷达财经注意到，蔚来并未在财报中公布具体高管近来的薪酬，但其2019年、2020年用于股份支付薪酬的开支分别达到3.34亿元、1.87亿元，2021年这个数字增长至101 billion yuan. As of the end of last year, Weilai Automobile's payable pay expenses that had not yet been confirmed by Weilai Motors had not yet confirmed the stock payment expenses of 5.909 billion yuan. The three years of cumulative losses are second only to Weima Motors, which is extremely "generous". The prospectus shows that in 2019 and 2020, the total salary of Shen Hui, the founder, chairman and chief executive officer of Weimar Automobile, was 14.56 million yuan and 1.618 million yuan, but in 2021, his total salary soared to 1.262 billion yuan to 1.262 billion yuan. Essence

What is the concept of the total salary of 1.262 billion yuan? According to the data of Tianyan, as of now, Weimar Automobile has accumulated 12 rounds of financing, with a total financing of tens of billions of yuan. In 2021, Weimar Automobile's total revenue was 4.743 billion yuan. In the same year, the total salary paid by Weimar Automobile to directors was 1.746 billion yuan, which means that Shen Hui's salary in 2021 reached 26.61%of the total revenue of the same year. It accounted for more than 70%of all directors in the same year, which led to a certain extent that Weimar's administrative expenses rose to 2.7 billion yuan last year, an increase of 54.5%year -on -year.

However, the salary of up to 1.262 billion yuan is not the actual salary of Shen Hui. Among them, 2011,000 yuan is salary and red, and the remaining 1.26 billion yuan is the restriction of employees' shares/purchase equity expenses. Number.

In fact, this approach is not unusual. In order to motivate the company's core team, it is usually distributed to the executives before listing. Even so, the news of the salary of Weimar's founder over 1.2 billion yuan still attracted the pay attention to the salary of the new forces of the car.

Compared with the high salary of Weimar Motor's "first -leading", the remaining risks of the other new forces of vehicle manufacturers are relatively low. In 2021, the total salary of the ideal car founder, chairman and chief executive officer Li Xiang was 1.5.04 million yuan, including 1.374 million yuan of salary, allowance and physical benefits, as well as 130,000 yuan of pension planning.

During the same period, the total salary of the ideal car president Shen Yanan was higher than Li Xiang. Shen Yanan's total salary of 87.5 million yuan last year was divided into three parts, of which 84.64 million yuan of share paying fee accounted for the big head. Salary, allowance and physical benefits and 131,000 yuan of pension plans.

Back to 2020, the total salary of Li Xiang and Shen Yanan was 1.714 million yuan and 36.494 million yuan, respectively. Li Xiang's total salary was also lower than that of Shen Yanan, and it was not even as good as chief financial officer Li Tie's total salary. The reason behind this is that Li wants to pay any shares to pay for the salary fee in the past two years.

It is reported that in order to ensure that Li Xiang can continue to lead the ideal car in the next 10 years to become the industry's leading smart electric vehicle company, the ideal incentive plan announced by the ideal car in 2021 is also regarded as a special CEO award plan. However, Li thinks that the plan needs to achieve a certain performance goal, that is, the total delivery of the ideal car needs to reach or more than 500,000, 1 million, 1.5 million, 2 million vehicles, 2 million vehicles, 2 million units, 2 million units, and 2 months. 2.5 million and 3 million vehicles.

In 2020, the total salary of He Xiaopeng, the founder, chairman, executive director and CEO of Xiaopeng Automobile, was 10.46 million yuan. By 2021, He Xiaopeng's total salary had risen to 1.352 million yuan, including the basic salary of 1.014 million yuan, housing provident fund, allowance and physical benefits, and 331,000 yuan.

It is worth mentioning that, as Li Xiang, He Xiaopeng, as the "leader" of Xiaopeng Automobile, did not get the company's highest salary. In 2021, Gu Hongdi, Honorary Vice Chairman and President of Xiaopeng Automobile, had a total salary of 8.577 million yuan, while Gu Hongdi's total salary was as high as 435 million yuan, of which 432 million yuan was the basic salary, housing provident fund, allowance and allowance and allowance By physical benefits. At that time, Gu Hongdian became the "Empress Emperor" of the year with a salary of more than 430 million yuan.

According to the prospectus of Zero Running Cars, Zhu Jiangming, the founder, chairman, executive director and CEO of Zero -running cars in 2020, reached 46.489 million yuan, all from shares payment; by 2021, Zhu Jiangming's salary dropped down By 95.46 million yuan, of which wages and salary were 1.667 million yuan, shares payment was 7.795 million yuan, and 84,000 yuan of social security costs, housing benefits and employee benefits.

According to the First Financial Report, if the scope is further enlarged to all car companies around the world, Tesla CEO Musk has occupied the top of the list with an amazing 157.5 billion yuan salary. Zhu Huarong's salary of Changan Automobile's chairman of Chang'an Automobile reached 5.798 million yuan, 5.7478 million yuan, and 2.478 million yuan, respectively. The salary of the "first leaders" of the aforementioned car companies was higher than the salary of the ideal car Li Xiang and Xiaopeng Automobile He Xiaopeng.

Picture source: First Finance

It is worth mentioning that the salary of 7.962 million vice president of BYD last year was also higher than Wang Chuanfu's 5.798 million yuan. Some people in the industry pointed out that the reason why car companies have repeatedly appeared in the situation where executive salary is higher than the "first leader", because car companies want to better attract and retain talents. The era of "Wei Xiaoli" will say goodbye?

Radar Finance noticed that the "Wei Xiaoli", the first echelon, not only gave the "first leader" salary lower than the rising star, but also gradually lost its advantage in the delivery of vehicles. Previously, no matter how the internal delivery ranking of "Wei Xiaoli" changed, the three had dominated the crowns, Asia, and third place of the delivery list of new vehicles for the delivery list for a long time, but the situation has been broken now.

In August of this year, Weilai, Xiaopeng Automobile, and ideal cars were delivered to 10677 vehicles, 9578, and 4571 cars, but only Weilai squeezed into the top three of the new forces of the car delivery in August, and it was in the top three. The bottom of the center.

Before Weilai, it was a monthly delivery of 16,017 Nezha and a zero -run car of 12,525 vehicles. Among these two car companies, Nezha, which is rumored to be listed in Hong Kong, has won the crown of the delivery list for two consecutive months, and the zero -run car that will soon be available on the Hong Kong Stock Exchange sounds. In April this year, he took the first place in the delivery list.

In contrast, Weilai, who performed well in August, reluctantly recovered a little "face" of the first echelon of the new forces of the old car. The fifth and seventh place of the monthly delivery list ranks 4th and 6th with 10045 and 7166 vehicles and 7,166 vehicles, respectively.

Industry insiders pointed out that on the one hand, car companies with the second echelon of new vehicles in the second echelon of vehicles have a relatively low pricing model, which helps it to open the market to a certain extent and further drive the increase in delivery; on the other hand, on the other hand, This is also related to "Wei Xiaoli" is currently in the stage of product renewal. After more choices, consumers are more inclined to choose new models with technical updates and higher versions. affected.

It is understood that Weilai ET5, a smart electric sedan of Weilai, will be delivered at the end of September; Xiaopeng Automobile will start the reservation luxury SUV G9 in August will be officially delivered in October; the ideal car L9 has opened at the end of August. Delivery, and the upcoming L8 will also replace the previous ace model ideal ONE, which once caused the owner's "leeks to cut leeks".

As the "Wei Xiaoli", the first echelon of the new forces of the car, has gradually completed the replacement of the product and penetrated into a lower price consumer interval. Can "Wei Xiaoli" regain their leading position? Can the rising stars keep overtaking and overtake? What kind of situation will the new forces of car construction show? Radar Finance will continue to pay attention.

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