Broken waves "go to the sea", the eye -catching Chinese brand

Chinese brands have always been proud of the Chinese brands out of the "national gate". With the improvement of its own product power and the changes in the global economic and trade pattern, more and more Chinese auto brands have begun to seize opportunities, formulate a "going global" strategy that meets their own development requirements, and view development from a global perspective. Expansion of overseas markets. Among the many Chinese car brands that go out, Lingke is one of the very representative companies.

Link 01 Exit Kuwit

Stand with the heel in overseas markets

The many practices of Link in the international market are all examples of overseas expansion of Chinese auto brands. Compared with the domestic market, the European automobile market is relatively mature, and Chinese auto brands are full of challenges to enter the European market. It is necessary to both innovative business models, as well as adjusting strategies due to local and time to enhance the favorability of overseas users for the brand. The favorability is based on the respect of the local consumer culture.

Lingke 01 to ship in Europe

Fans who are familiar with Lingke still remembers that the Link brand officially released and Link 01 for the first time in Berlin, Germany. The European market is crucial to the Link brand. Therefore, Lingke opened experience stores in the European market as early as 2020. At present, 9 have reached 9. Except for Germany Burger, Berlin, Munich, the Netherlands Amsterdam, Sweden Gotorba, Stockholm, Belgium Antwerp, Italy and Barcelona, ​​Barcelona in Spain Open a collar experience store.

In the European market, Link innovatively adopted the "subscription system" business model, breaking through the way of watching cars and testing by traditional distribution stores, but based on the characteristics of each city. Rate, efficiently solve the user's travel needs, which is recognized by European users. As of June, the "subscription system" in Europe has exceeded 116,000. One of the Chinese users who have lived in Germany for many years, after Cologne tested Lingke 01, decisively replaced their German cars, and on social platforms, "Amway" had the advantage of the subscription system, a single video, a single video, a single video. I got tens of thousands of likes.

Link Motor's "Asia -Pacific Strategy"

In addition to the European market, the "Asia -Pacific Strategy" of Lingke Automobile is also being promoted simultaneously, and Kuwait is the first to land. Kuwait is one of the countries with the highest urbanization in the world. Local consumers rely on private cars to travel, and the choice of cars pays attention to high -end, technology and safety quality. Such a car demand is highly consistent with the Link product.

In Kuwait, Link Motor selection cooperates with Al Zayani Group, which has rich experience in car sales in the local area to use the "distribution" model to open up the market. In addition to the first Link Center, Lingke also created CO: Club Lingke's official car club in the Asia -Pacific market to provide Kuwait users with a trendy lifestyle that is not only in the car, creating high -stick, highly active user ecology.

Director Director of the Asian Olympic Council Hussein Test List 01

Products are recognized by the market

In addition to the new sales model, the introduction of corresponding products according to local conditions is also the key to Link Automobile's recognition in overseas markets. For example, the Lingke 01 PHEV and Lingke 01 HEV models entering the European market, the Link 01 fuel version of the Asia -Pacific market, no matter what kind of power version, the product power has been recognized by local consumers. This has also become a "magic weapon" that Chinese brands are "going out" and "standing".

Link 01 is the first model of landing in Kuwait

On the occasion of the first anniversary of the countdown of the 19th Hangzhou Asian Games, Link Automobile was delivered to the Asian Olympic Council (referred to as the Asian Olympic Council) to Link 01 as the official designated car of the Asian Olympic Council. This is the first time that Link Motors has become the official car for the International Sports Organization, which reflects the competitiveness of the Link brand in the international market. At the same time, during the Hangzhou Asian Games, Lingke's models will also be put in the tournament service.

The Lingke 01 of the Austrian Council is produced in the Yaoyao Factory of Lingke Zhejiang, just like the Link 01 listed in Kuwait. The Link 01, which is upgraded by the CMA basic module architecture, can achieve comprehensive performance ratio, and bring young trendy and luxurious technology cars to global consumers around the world. Relying on global technology, globalization standards, and global channels, Lingke 01 No matter which market overseas, the consistent high product performance can be recognized by the local market.

Next, the leading European experience stores in Madrid, Paris, Milan and other places will also be unveiled. At the end of this year, Lingke will also open stores in countries such as Oman, Saudi Arabia, Israel and other countries. At that time, the other models of Lingke will also land on the Asia -Pacific market to further enrich the "going to sea" product matrix of the Link brand.

Participate in the global automotive industry pattern to reshape

From the road of "going to the sea", we can see the courage and wisdom shown by Chinese brands in the process of globalization. As we all know, if Chinese brands want to go out, get greater markets and opportunities, and cannot be separated from the "original intention" and international vision of the brand's establishment. At the beginning of the establishment of the Link brand, it was not limited to the domestic market. It took globalization as the only way for brand development and put it into practice.

For Lingke, "born and global, open interconnection" is not just a slogan. As of August 2022, Link has successfully paid 33,161 vehicles from overseas to achieve the domestic and foreign dual -cycle development models.

On September 13, the globalization pace of the experience store opened by Lingke in Barcelona, Spain, not only allowed global users to experience the high value attributes of Chinese cars, but also brought the concept of sustainable development of Chinese brands.By creating a brand's new trendy style and innovative sales model, Lingke won the identity of overseas users in Chinese car brands.At the same time, with the smooth progress of the globalization of the Link brand, this value is also reversely affecting the market for advanced countries in the automotive industry.From Europe to Asia -Pacific, every step towards the overseas market is the practice of the Chinese brand's participation in the global automotive industry, showing the vigorous power of the Chinese automotive industry.

Picture source: Lingke Auto

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