Pudong made a "car show" under the Oriental Pearl

On the occasion of Golden Jiuyin Ten, these measures have been introduced to the car consumer market in Pudong!

Organizer Conference

On September 24th, in the Oriental Pearl, including Mercedes -Benz, BMW, Audi, Land Rover, Tesla, Lincoln and other star models, it opened the prelude to the 2022 Pudong's "Auto Consumption Season". At the same time, the relevant departments awarded the Shanghai "Automobile Quality Consumption Demonstration Zone" and issued a series of support measures to further stimulate the potential of the car consumer market.

Promote the market stop and rise

"In the first half of this year, the automotive market was stagnant. However, since the normalization of economic and social recovery in June, especially with the introduction of various types of automobile consumption policies, the Pudong automobile consumer market has resumed rapidly, and it has grown rapidly for three consecutive months. —— August Pudong New District Realizing 18.8 billion yuan in retail sales of auto goods, an increase of 21%year -on -year, and sales of about 50,000 units, an increase of 35%year -on -year. " Automotive consumption accounted for more than 15%of the total proportion of the agency, which was 4 percentage points higher than the city's average level.

Oriental IC

Automobile consumption is a key area for expanding domestic demand and stimulating consumption. Create a group of "car quality consumption demonstration zones" with rich consumption supply, the first economy, and superior market environment is an important measure to promote consumption steady growth in the city. The reporter learned that there were 3 Pudong in the first 11 demonstration areas of the first batch of municipal commercial commissions, namely Yongda International Automobile Plaza Longdong Park, Pujian Road Dongchang Automobile Star Service Street, Zhangjiang Changtai International Plaza New Energy Automobile Park.

Huimin promotion promotes sales heating up

The 2022 "Auto Consumption Season" event launched on the day is a consumer festive event that is focused on the Pudong New District. In order to further implement the various automotive consumption policies launched by the Ministry of Commerce and Shanghai, and stimulate the potential of the automotive market, Pudong New District organizes nearly a hundred car dealers and brands from September to December to rely on major business districts to carry out forms. Various consumption activities, enterprises, benefits plus policy empowerment, creating a strong car to promote the consumption atmosphere, and promote the continuous heating of automobile consumption in the region.

Oriental IC

"At this event, we showed some hot -selling models, including many new energy vehicles. Citizens can enjoy the national and Shanghai related cars' purchase tax reduction and new energy vehicle replacement subsidies. Civil promotions provide corresponding support in the fields of financing guarantee, service training, sales awards and other fields with sales growth. We will carry out various forms of automotive promotion activities to make consumers grow on sales with car purchase loans and auto insurance subsidies. Business volume. Some models are expected to discount about three or four thousand yuan. "Li Zhenqi, executive deputy director of the Public Affairs Center of Yongda Group, said.

It is reported that in this consumer season event, companies will not only launch new cars to release display+service quality upgrades, but also pay attention to online and offline integration, purchase and use fusion, sales experience fusion, organize new car display, new function explanation, new development preaching, guide cars, guide cars The new trend of consumption makes consumers more direct and more convenient to enjoy better car consumption experience, and drives the formation of car consumption hotspots and orgasm.

"According to the development direction of international tourism cities, the current volume of thousands of vehicles has nearly 700 vehicles. There are currently only 200 vehicles in China. The development space is large. The increase in the sales of cars after the epidemic also proves this. Seeing this direction, giving policies and financial support and investment, the potential of the automotive industry has great potential, good prospects, and the development trend is optimistic. "Shi Guoqing, secretary general of the Shanghai Automobile Sales Industry Association, said.

Xinmin Eye Studio

Author | Song Ninghua

Edit | Zhao Juling

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