Who is buying the average price of 800,000 vehicles?Chinese car owner portrait: the average age is less than 40 years old, half of the women are women

Zhongxin Jingwei, September 24 (Niu Chaoge) Porsche, which is valued at up to 75 billion euros, is expected to be listed in Germany on the 29th.

According to Zhongxin Jingwei organized the prospectus data, it was found that in the past three and a half years, Porsche sold a total of over 310,000 vehicles (316,971 vehicles) in China, with an average of more than 90,000 vehicles (90,563 vehicles), accounting for total global sales volume. 32.09%. In the first half of 2022, revenue from China reached 5.64 billion euros.

On September 20, Porsche officially began to subscribe at the issue price range from 76.5 euros to 82.5 euros. It will issue nearly 114 million preferred shares to the public, accounting for 12.5%of the Porsche shares. It is expected Valuation of 70 billion euros to 75 billion euros. It is reported that this will be the third largest IPO in Europe.

Buying nearly one -third of Porsche in the world supports the 310,000 Chinese car owners for Porsche's IPO?

How important is the Chinese market for Porsche?

Customers from China are undoubtedly the most purchasing customer base of Porsche, both in the financial report or in the executive mouth.

"In 2021, China has become the largest single market in the world for 7 consecutive years, and 32%of Porsche's global sales come from China." Porsche Chinese president and CEO Yan Boyu publicly stated.

According to the prospectus, in the first half of 2022, Porsche's sales revenue in the Chinese market was 5.640 billion euros, accounting for 31.47%of the total sales revenue. As a comparison, its sales revenue from North America and the entire European region was 4.968 billion. With 5.492 billion euros, the largest single market may continue in 2022.

In 2021, more than 95,000 Porsche owners mentioned new cars. According to the financial report, Porsche delivered a total of over 300,000 vehicles (301915 vehicles) worldwide in 2021, of which the number of delivery in China exceeded 95,000 (95671 vehicles), which accounted for 31.69%of the total global sales, a year -on -year increase 8%.

In the past three years, the number of owners in China's Porsche has grown, but this growth trend pressed the suspension key in the first half of this year.

Specifically, from 2019 to 2021, the delivery volume in China was 86,752, 88,968 and 95,671, respectively. However, its delivery vehicle in the first half of 2022 was 40,681, a decrease of 7,973 vehicles from 48654 in the first half of 2021.

It is a very critical year for Porsche China in 2022. McSG, vice chairman of Porsche Global Executive Board of Directors, publicly stated that because of the newly established Porsche China R & D branch in 2022 and the Porsche Digital Technology independently from the Porsche China system last year The limited company will change the essential change of the Chinese market's global position in Porsche.

"China is one of our most important strategic markets, not only because of its dazzling sales data, but also more importantly its excellent performance and broad space in digitalization and innovation." In March 2022, Magis Gum had publicly stated publicly. Essence

Porsche car owner portrait: per capita age is not over 40 years old, half of.

In the first half of 2022, the average sales revenue of Porsche each car was about 113,000 euros. The exchange rate was equivalent to approximately RMB 791,900 at the exchange rate on June 30, 2022, an increase of about 20,000 euros in three years, equivalent to about 140,200 yuan. The compound annual growth rate of each car is 4%. In addition, Porsche said in the prospectus that it provides a special version at a high -end price. In recent years, related sales have been increasing. "In 2021, only a few customers have purchased more options and customized versions. For example, this model sells 1250 units at a base price of about 280,000 euros (at the exchange rate on December 31, 2021). "

In terms of sales, sales from China in the first half of 2022 also decreased slightly, from 49,450 in the first half of 2021 to 4,6664. In the long run, from 2019 to 2021, its sales in China are growing, with specific specifics of 87751, 87730 and 94,826. In the past three and a half years, Porsche sold a total of 31,6971 vehicles in China, accounting for 32.09%of the total global sales of 98,7734 units.

Picture source: Porsche prospectus

Regarding the growth of sales in China over the years, Porsche believes in the prospectus that it is mainly driven by more and more high net worth individuals, including more and more women and millennials. He also said that in the past few years, he has been committed to developing its market share in China.

In addition, Zhongxin Jingwei noticed that in the prospectus, in 2021, Porsche's new car buyers in China were not more than 40 years old. As of 2022, Porsche's female client ratio was 50%, an increase of 3 percentage points from 47%in 2017.

If the sales performance of 94,826 vehicles in 2021, in China, more than 47,413 women purchased Porsche in 2021.

- END -