The youth butterfly changes and goes forward -Dongfeng Zhuo Lian's "Youth Legion" has something to say

Jimu Journalist Zhong Zhou

Golden Autumn September, it is the harvest season. This is also the prelude to Dongfeng Zhuo Lian's "Daqiang One Hundred Days". This indifferent "iron army" is full of effort to sprint for the target of 27,000 units of sales this year and challenge 30,000 units. In this cohesive team, everyone is struggling, and everyone is growing. Today, we will enter the post -95s and post -00s of Dongfeng Zhuolian to see how these young people have made rapid progress under the gangs of their predecessors, turning cocoons into butterflies, changing ourselves, and achieving the future.

Former B net red refused to "lie down"

戢 戢 戢

Post -95s

Employment time: March 2021

Post: Sales front desk and anchor

Workplace: Dongfeng Zhuo Lianguanshan Peugeot Store

Before entering Dongfeng Zhuolian in 2021, Qi Qi was a small anchor with loyal fans at the B station (Bilibili website) gathered by young people. "Very introverted, I don't like to talk to strangers." 戢 戢 described himself at that time.

In June of this year, Dongfeng Peugeot Guanshan Avenue Store decided to establish his own live broadcast team. At that time, Qi Qi, who was receiving the front desk in the store, was selected as the host of the live broadcast room. However, this "anchor" is not the "anchor". When station B, Ji Qi's anchor style is very casual. Everything is based on his preferences. To do car anchors, you need certain professional knowledge and field control ability. At the first live broadcast, many fans asked questions, prices, configuration and other questions, and Ji Qi often could not answer. After the broadcast, Qi Qi was full of frustration and thought, thinking, "Isn't it?"

Qi Qi thought that the poor live broadcast performance would attract the blame of leaders and colleagues. But what made her unexpected is that everyone sent encouragement and help. The store chief Zhao Yuhong personally talked to Qi Qi, enlightened her like her junior, let her remove her psychological burden and bravely rush forward. President Zhao specially recommended Dragon Lion E school to Qiqi, hoping that she can quickly learn all kinds of knowledge about Dongfeng Peugeot models. Other colleagues also reluctantly answered their enthusiasm, making Qi Qi feel that "the company is a big family", and he can't give up if he can't have a little setback.

Qi Qi, who refused to "lie down", began to secretly work hard to use his spare time to make up for the car knowledge. In the live broadcast room, when he encountered the blind spots of knowledge mentioned by fans, Qi Qi would immediately take a screenshot. After the broadcast, he asked his colleagues or searching for answers on the Internet and remembering it. Kung Fu is reluctant to be careless. Qi Qi gradually grew from a car "Xiaobai" to a professional car anchor, and accumulated a number of loyal fans in the live broadcast room. When many people went to the car show to buy a car, they would call her nickname "Xiao Qi" at her nickname "Xiao Qi" when she saw her. No longer introverted 向 Qi Qi, she can also communicate with fans offline. She is grateful to the experience that this position brings to herself.

Pour the dream after 00 with sweat

Kanzi Hiroshi

After 00

Employment time: August 2021

Job: Sales Consultant

Workplace: Dongfeng Zhuo Lian Nanhu Snow Tielong Store

As a "car marketing and service", a class student, Gan Zixiong, after the "Houlang", was the sought -after season of "OFFER" in BMW, Audi, Buick and other automotive brands. Among the many well -known companies, Gan Zixiong finally chose to join Dongfeng Zhuolian to become a sales consultant at Dongfeng Citroen Nanhu Store.

From campus to society, Gan Zixiong feels that compared with the study in the classroom, car marketing and services in reality are more difficult and difficult. In the first half of this year, affected by a variety of factors, there were very few customers in the store. Looking at the bleak sales performance, Gan Zixiong lost confidence, and it also shaken his dream of work.

At the moment, Gan Zixiong's colleague Peng Han, a sales expert who sold 40 cars in a month, gave him great help. Peng Han, who has been experienced in ten years of experience, often stayed with Gan Zixiong as long as he did not have customers at that time to analyze customer needs and teach him to negotiate communication skills. "As long as you encounter a problem, Brother Peng always helps me solve it together." Gan Zixiong, he learned from Peng Han's precious knowledge that he could not learn from the campus.

With the help of colleagues, Gan Zixiong was also running. If the fire was in July, as soon as he went out, he would sweat. Gan Zixiong didn't have a little coquettishness. Wuchang, Hankou, Chaoskou, and even Huangshi, where is the customer, Gan Zixiong goes. Eventually spelling sales and spending difficulties with colleagues.

In Dongfeng Zhuolian, Gan Zixiong believes that there will be returns in the end. In this year, Gan Zixiong's growth was obvious to all. In 2021, on behalf of the store, he participated in the Dongfeng Zhuo Lian's internal speech contest, won the first place, and won the company's 2021 Best Emerging Award. Gan Zixiong said that selling cars is a very fulfilling thing, which can allow customers to enjoy the car of their favorite, and at the same time they can get a good income.

In half a year, he changed from "social terror" to "social cattle"

Luo Haotian

Post -95s

Employment time: April 2021

Job: Sales Consultant

Workplace: Dongfeng Zhuo Lianguanshan Fengshen Store

For his own idols, Luo Haotian did not deny that he was the leader of the teacher and friend -Wang Youzhuang, the online sales manager in the store. Wang Youzhuang has a skill that admires Luo Haotian to admire and envy: he can always become friends with a stranger in a short period of time.

Before joining Dongfengfeng Shenguanshan Store in April 2021, Luo Haotian was engaged in market sales. However, he was sitting in front of the computer and communicated with customers across the country through the screen. From virtual to reality, Luo Haotian found that it is very different. This requires that he has more sufficient preparation and more flexible response, so that he is not very suitable for him. Looking at colleagues, leaders, and customers who can quickly become friends, Luo Haotian is determined that he must also become such a "social cattle". Wang Youzhuang, the online sales manager, told him that he had to be hard to fight the iron. To let customers agree with himself, Luo Haotian must first have enough professional knowledge. In the first month when I came to the store, Luo Haotian was on duty at the front desk, while receiving customers while watching information, configuration, and back prices. During that time, Luo Haotian was thinking about the highlights of a certain model.

Watching Luo Haotian's diligence and hard work, Wang Youzhuang was very pleased that he taught his valuable sales experience. "Customers are our parents' parents", "Serving a customer, it is equivalent to serving the 1500 friends around him" ... Selling gold sentences one by one, as if it has opened up Luo Haotian's "Ren Du Er pulse", the sales performance performance is steadily steady. rising. After being transferred to the Internet in October, Luo Haotian, a newcomer, has achieved a quarterly sales of 45 units through unremitting efforts. He was rated as a "sales elite" and became an out -of -the -box dark horse.

Now, like Wang Youzhuang in his own heart, Luo Haotian can also make friends with strangers within a few minutes. Luo Haotian is not satisfied with the achievements that have been achieved. His next goal is "sales expert", which means that 60 cars will be sold in the first quarter. "Although it is very difficult, I have confidence to complete." Luo Haotian said. He believes that in such a marketing "iron army", there is no goal that cannot be achieved.

To be a multi -faceted hand that can be able to be able to do

Liu Weihan

Post -95s

Employment time: June 2022

Job: Market Manager

Workplace: Dongfeng Zhuo Lianguanshan Peugeot Store

Although he has just joined for more than 3 months, Liu Weihan feels like he has learned the workplace experience and skills that can only be accumulated in other places.

When it was taken over in June, the live broadcast room in charge of Liu Weihan faced a "crisis": the number of people was often only 10 people, which was obviously different from competitors. For her "new officials take office", she feels pressure. How to change? During that time, Liu Weihan often dreamed of thinking about methods. Fortunately, she is not fighting alone. The store chief Zhao Yuhong and colleagues of the brothers' departments have made suggestions and tried to find a way with Liu Weihan.

In the repeated exchanges with leaders and colleagues, Liu Weihan felt that Dongfeng Zhuolian was a very innovative enterprise, full of vitality and hard work. General Manager Zhao Yuhong is very good at listening to the suggestions of front -line employees, and as long as it is a good suggestion, he will reply immediately and execute it quickly. This makes Liu Weihan work more.

In the end, the live broadcast room was positioned as more professional car content output, abandoning the original pure face value and eye -catching, increasing fan viscosity. With the efforts of the whole store, the number of lives in the live broadcast room has risen steadily, and the popularity of the broadcast is basically about a hundred people. In addition to selling cars, he also tried special live broadcasts such as after -sales and warranty, and was well received by many fans. At the Huazhong Auto Show in July, the popularity of the live broadcast room exceeded 10,000, and many people and anchors at the scene took the initiative to say hello.

Behind the grades is continuous innovation and persistence. Liu Weihan feels that many people in the company are a special compound talent. Through continuous learning, they have become a multi -faceted hand to write copywriting, make posters, and martial arts.

Enterprises without culture are like people without souls, destined to be unable to develop. As a vigorous state -owned enterprise, Dongfeng Zhuo Lianyi carried the banner of revitalization of Dongfeng's self -employed brand without hesitation, and went all out for the brand to improve the sales volume. In this diverse and inclusive cultural system, regardless of marketing veterans, or workplace rookies, all Dongfeng Zhuo Lian people always keep in mind the purpose of "excellent service and connect customers", with the perseverance of "charge spirit", passionate, dare to explore to explore , Pursue excellence, always on the road!

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