Selling tropical fire bicycles, it is difficult to find a car with a car of more than 10,000 yuan

Jimu Journalist Zeng Lingzheng

Intern zodiac rain

The cycling movement is quietly popular, followed by the outbreak of high -end bicycle sales. Among the 52 road models displayed by a cycling brand official website in the United States, less than 5 models are in stock for less than 5 models, and the most expensive vehicle prices can reach 96990 yuan. Offline, a bicycle shop owner in Wuhan told reporters that in the recent period of time, it has been busy with "hand cramps" every day. Many cycling enthusiasts said that the cycling has been hot since the late 2020, including both the factors of exercise consciousness and improvement of quality of life, as well as the impact of short video and social platform riding sharing posts.

Cycling enthusiasts and other goods have not been able to pick up the car for a year

Mr. Huang, a ride enthusiast of Wuhan, has not waited for his heart -mounted models for a year.

On the morning of September 22, when Jizhu reporters saw Mr. Huang in a bicycle store, he was wearing a full set of equipment, and a small camera was used to shoot short video materials in his chest. Dark skin and strong leg muscles show that he is already a riding veteran.

"Symposcope 1600 yuan, more than 2,000 shoes, more than 1700 helmets ..." He introduced the equipment of the whole body to reporters, and his car, a red Italian William Highway bicycle, has changed in 3 years. The third bicycle.

Mr. Huang's Italian William Highway car

Mr. Huang recalled to Jimu Journalists that, under the drive of friends around him, he began to ride since the late 2020. At first, his "car" was just a 2600 yuan used mountain car. Later, in order to ride the speed and comfort, he bought a road car of about 10,000 yuan, and it cost another 10,000 modification costs. Now his red William was bought for 80,000 yuan 2 years ago. About a year ago, he fancy the German racing brand "Canyou" and another Italian brand Wilier. But so far he has not waited for the news of his China -Italian model.

Not just Mr. Huang who can't wait for the bicycle. Jimu Journalists saw on the official website of a high -end brand bicycle in a US high -end brand. Of the 52 road models, only less than 5 models were in stock, of which the most expensive vehicle was priced at 96990 yuan, and the frame was 36990 yuan Essence

Jiangcheng Bicycle Shop sales revenue doubles

The bosses who do bicycle business in Wuhan are also very emotional about the industry.

Boss Ke has been doing a bicycle business in Wuhan for more than 20 years. He calls the three years from 2020 to 2022 as the "explosive period".

"Recently, I have to make a cramps every day." On September 22, when Jiomu reporters saw Boss Ke in a bicycle shop in Zhongshan Avenue, Hankou, he was helping a customer to maintain the vehicle.

In front of Boss Ke, two assembled vehicles are waiting to be picked up. A bicycle body is hung on the frame and is to be assembled. Tell reporters with a bright wheel. On the other side, there are new frames in the carton of the wall. "Some accessories are not available, and they cannot be assembled and delivered."

Boss Ke showed reporters a 50,000 yuan bicycle wheel

In the store of Boss Ke, there are many brands of bicycles. In addition to common domestic brands such as Jaone, there are also many foreign professional brands. Boss Ke's feelings are similar to Mr. Huang, and the riding movement is popular in the late 2020s. "In 2020 and 2021, the revenue in our store can reach 2-3 times in 2019," said Boss Ke.

Now, what is most worried about Boss Ke is nowhere to buy. "For example, a mid -to -high -end highway vehicle, the raw materials of carbon fiber frames are imported abroad, and the transmission must also be imported. Now most of the world's bicycle transmission comes from the Jewisho and the United States of Japan. The layout of production cannot keep up with demand. Under the impact of the epidemic, transnational transportation is not very convenient. "Boss Ke introduced to reporters.

Congcong, the owner of the Jie'an directly -operated store in the Donghu Scenic Area, also told reporters that almost all bicycles selling for more than 3,000 yuan in the store are in a state of shortage. "Three days ago, the customer ordered a 3,000 mountain car and had to wait until the end of the month." Cong Cong said, "Overall, whether it is enthusiasts or novice, they prefer to buy more than 10,000 yuan. The car in this range of 15 to 15 is the most lacking. "

According to him, in 2022, the dealers of Jetta in Wuhan have added 3 or four, and one of the dealers is still riding a enthusiast to switch to the owner of the car.

Cycling with both exercise effects and social attributes

The cycling movement is indeed popular. As of September 22, there were more than 1.41 million notes related to the "cycling" platform, and more than 80,000 notes related to the "highway car" and more than 50,000 related products. According to the Ma Honeycomb data, during the May Day holiday, riding data in Sichuan, Yunnan, Hainan, Tianjin, Tibet and other places surged more than 50%. Among them, the popularity of ride in the ring of Fuxian Lake in Yunnan increased by 100%, and Hainan Wanning's riding popularity increased by 68%year -on -year.

Congcong saw at the East Lake Greenway that not only the ride on the green road during the day, the naked eye can be visible to the naked eye, but there are many riders who are riding together every night.

Photo by Li Hui, a journalist Li Hui

In addition to specializing in amateur cycling, rider with daily travel is also increasing. "Recently, a customer said as soon as he entered the door and said that he had fuel fuel money. After buying a mountain car, he rode 40 kilometers a day to and from the Xu Dong and Optics Valley Software Park." Cong Cong recalled. Health, competition, sharing ... Mr. Huang has a deep understanding of the fun of riding, and his weight has dropped by more than 15 kg for three years. In order to avoid the speed of riding in spring, when the winter is inconvenient to go out in winter, he also "secretly" stepping on the car at home. Shooting short videos on the circle of friends and short video platforms also allowed him to enjoy the fun of "seeing and affirming".

"Riding does not require a fixed venue or a group of people, and can start anytime, anywhere." Mr. Huang analyzed, "Moreover, riding is also a social business card with social attributes. In fact, in terms of riding speed, the decisive role is the human heart and lung function and leg strength, but I am still willing to buy my favorite, better car and accessories within the scope of ability. "

How long can cycling be hot?

Analysts Lu Zhifeng explained the hotness of cycling with "candle economy".

Before the industrial revolution, candles were the most important lighting tools. After the industrial revolution, the emergence of electric lights made everyone feel that it would be eliminated, but the candle became popular again. As a candle that sets up the atmosphere in daily life, the demand has increased a special rise. "As a mobility tool, bicycles are the most important ways of transportation in China as early as the 1970s and 1980s. After the popularity of cars, the bicycle industry gradually declined, but because of the ride trend of the recent year, it was again again. The rise. "The analyst said.

However, he doubts the duration of the hotness of the cycling. "Once some daily life become 'phenomenon', most of them will inevitably continue the narrative of 'prosperous and declining'."

A riding and event organization industry told the media that he believed that the cycling would usher in the cooling, and he could not "break the circle". After all, he would return to a relatively small range. First, the ranking of motor lanes and bicycle lanes in the city is unreasonable, and the infrastructure has limited the development of bicycle motion to a certain extent. On the other hand, professional riding is not low in physical fitness, and the lack of professional cycling sports education will also allow some impulses to choose to withdraw.

However, some professional professionals in the bicycle industry remain optimistic. Wang Hao, head of the China Marketing Department of the bicycle brand, said in an interview: "Ten years ago, the sales of road vehicles were repeated, but in recent years The trend is overall, indicating that the market is becoming mature. "Bian Zhiliang, chairman of the board of directors of Taishan Sports Industry Group Co., Ltd., also believes:" The trend of sports consumption in the past two years is to rise, especially the epidemic makes everyone pay more attention to fitness. After that, fitness may usher in a big explosion. "

In Wuhan, Congcong and Boss Ke are not consistent with the future. Talking about the expectations of the hot duration of the cycling, Congcong believes that as a popular movement, the lower threshold makes it quickly become popular. It's not clear.

Boss Ke also repeatedly emphasized to the reporter that he promoted riding safety to readers more and pay attention to car conditions and road conditions when riding. Because fractures occur during cycling are not uncommon, there are even "clavicle gangs" in the circle. However, Boss Ke felt that with the improvement of the quality of life, the cycling will continue to receive attention. Next, he also plans to store some goods again, "the price increase is also possible."

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