The joint venture with a hybrid counterattack, why can only be "overkill" like Haoji

"The prince is general, rather than there is a kind of?"?

From the curve overtaking to the straight aisle, a "straight" character shows the confidence and shows a clear sense of goal. Counterattack joint venture, "super" is just right. Pure electric camps represented by new forces holding weapons, do not have to talk too much, but those brands who are traditional brands but are "hybrid" are facing joint ventures and overtaking in straight aisles. It may be possible to overtake. Still some competitive skills.

The counterattack joint venture is of course an important part, but the traditional brands of non -pure electricity are the fundamentals. Therefore, the "counterattack joint venture" we are talking about is what Chinese brands who do not have new forces have done a certain strong product power attribute.

Among them, one period is that Chinese brands are based on low -cost strategies or at the same price. In fact, the brand does not leave the essential label from "cost -effective". Behind the brand value, the substantial support is "more productive power". This is the size of the size, the more the smart configuration is, but the more the joint venture is the quality and technical fortress, the stronger of the joint venture brand system fortress on the side.

The latter period was the core of Chinese brands began to use "hybrid" as a breakthrough, and then began to touch the core of the joint venture.

So, what is this core? The answer is "concept".

In terms of vehicle design, craftsmanship, and even luxury, quality construction, in the level of quality, the head Chinese brand has not lost or even surpass the joint venture brand products at all. It happened in the intelligent connected system, followed by the field of vehicle machine applications and intelligent driving assistance, Chinese brands have achieved "comprehensive overtake". But this local advantage does not shake the "concept".

The shaking of the concept, after the outbreak of the hybrid, can be regarded as an important node in the second stage of the counterattack joint venture.

Represented by BYD, for the first time, the "equivalent" of the Chinese brand achieved

Behind the equivalent beyond joint venture is the "BYD" that basically "the same price" compared with the joint venture of the same level. Qin Plus DM-I 55km flagship (125,800 yuan). Between Yuexiang Edition (129,900 yuan) and Zhixiang Edition (133,900 yuan).

On the ranking of compact cars, because of the involvement of Qin PLUS, all head joint venture car sales declined by more than 20%year -on -year, and some models even exceeded 50%. Qin Plus really snatched the market cake of popular joint venture compact fuel vehicles.

Behind the "equivalent transcendence" is the removal of inherent views, which is the transcendence of the brand mentality behind the value of the joint venture. The "counterattack" needs to be from point to face, from short to long, from "BYD" to other brands. If you want to realize the rapid change of ideas (instead of being realized by "many years of precipitation" like a Japanese system at that time), it is not enough to rely on the narrowing gap and even the "smooth gap". This transcendence requires "overkill" -that is, it is obviously better than the joint venture brand.

The new counterattack method is to truly complete the "concept" to reverse, and overcome the seemingly indestructible "ideas" market. Only one BYD is not enough. There should be more market segments and brands to expand "counterattack capacity". Let more hybrid brands divert the joint venture share of the west mountains.

Then, in addition to "equivalent", Wuling and Fengshen have stepped out of another "low -cost transcendence" road of "overkill".

Tuchong: Wuling and Fengshen Break the traditional hybrid thinking framework

The most concise answer is "expensive". The pricing thinking of various electrified products of joint venture brands is not based on the premise of destroying the vested interests of fuel vehicles. Therefore, hybrids are more expensive than fuel, and hybrids are more expensive than hybrids. But from the perspective of consumers, it is difficult to pay for this premium.

After the BYD's hybrid, after anchoring the joint venture pricing system, the Chinese brand hybrid valve was opened. For the following successors, the hybrid market that cannot be possessed in a joint venture needs to be filled quickly. Then it is necessary to "lower the price" and "mix well", break through the imagination of joint ventures and even BYD. Under the existing hybrid equivalent system, "send" some for users.

The equivalent transcendence If it is a "hammer", the hybrid value of the wind god is "awl"

Wuling does not say much. As the popularization of high -priced and high -level technology, the layout of 100,000 in the hybrid market, affecting price sensitivity users, the "people's department" is constantly breaking through the hybrid low -cost imagination. However, it is more phenomenon that the 1050,000 mainstream SUV market. Can there be a technology online hybrid model? After BYD's "equivalent", "low price surpass". Low prices are strategies, transcendence is the focus.

The SUV model of the Dongfeng Fengshen Mah Hang is the representative of the "bottom line" after BYD Qin Plus "equivalent", which continues to surpass the second counterattack at a low price.

The price belt of 100,000 to 150,000, Haoji completed the SUV category "low price surpass" joint venture harvesting

Obviously, Haoji's "low price surpass" has given the necessary answers at the data level. A hybrid B-Class SUV with a price of 139,900. This price is the price belt of the Chinese brand fuel SUV. Compared with BYD Song Plus, Geely Star Yue Shen's pricing, Haoji is at least 30-40,000 lows lows. This is like this. Holding the budget of 100,000 to 150,000. If BYD Qin Plus completes the "joint venture harvest" of the car dimension, then Haoji has completed the hybrid SUV "joint venture harvest". Harvest joint venture? Why does Haoji take?

First look at the technical product power:

The hybrid system of Haoji is a product of the Windshen technology brand "Mach Hybrid Double Engine". It is equipped with a 1.5T four -cylinder hybrid engine and HD120 hybrid electric drive. The comprehensive output power is 180kW and the peak torque is 540N • m. In terms of electrical control strategy, the Mach Double Engine MHD hybrid system equipped by Dongfengfeng Shenhao is matched with pure electric drivers, series drives, parallel drivers, engine direct drives, kinetic energy recycling, parking power generation. At the level of energy management, Haoji's hybrid has reached the level of mainstream heads.

Look at another set of data:

This brings a user value: Why can the Haoji hybrid price of 130,000 levels achieve 2.0T power, and the fuel consumption can save half? Each point is at the joint venture pain, and further lifted its own brand advantage.

It is necessary to say that Mach 1.5T four -cylinder hybrid engine uses 350 MPa high -voltage jet technology inside. The fuel atomization is more thorough. At the same time, the high -rolling current can absorb more air and atomization fuel. More sufficient, so that the heat efficiency of this engine is as high as 41.07%, exceeding the Toyota M20A-FXS 2.0L engine known for its combustion efficiency. The matching DH120 electric drive assembly is naturally very efficient. In the design, the drive motor, generator, inverter, gearbox and other components are highly integrated.

Among them, the driving motor has a huge heat. The DH120 electric drive uses motor stator spray and motor rotor axis cooling to cool down internal and external cooling, which is equivalent to adding a "high power air conditioner" to the motor. Therefore High -efficiency operation. When starting, low -speed follow -up, or at certain speed limit sections below 20km/h, the Mach dual -engine MHD hybrid system will enter the pure electric driver state to replace The low -speed fuel consumption of internal combustion engines and strong frustration disadvantages, while the fuel consumption is 0, while also ensuring comfort.

With this powerful efficiency foundation, the designer can consider allowing the hybrid system to obtain a significant "quality" verification at the design and technology application level.

Dongfeng Fengshen Hao Double Engine has experienced 3 million kilometers of vehicle tests, including multiple projects such as dynamic, economics, and stability, and the test intensity is more than twice the industry. Essence 7.7 million kilometers of high -cold, high heat, high altitude, high altitude vehicle road test, and 1,200 single tests, 57 mechanical development tests, 34 key simulation tests, etc., ensure the pressure and reliability of the vehicle in the actual car environment.

At this point, if we do not talk about pure electric new energy brands, in terms of fuel -driven, BYD, Great Wall, Geely, etc. have completed the "equivalent transcendence", and the mainstream joint venture market has begun to loosen. The two waves followed the brand and broke through the "frame" again, based on innovative thinking. The actual performance surpasses the high -priced joint venture competitors.

Conclusion:

Many people say that in 2021, the "first year of hybrids" -hybrids and hybrids are no longer transitions and supporting roles, but they are gradually becoming the mainstream of the market. The fuel -driven technology revolution brings Chinese brand curve overtaking. Break and reshape the user concept.

From the "equivalent" of Great Wall, Geely, BYD to Wuling and Wind God, the "low price transcendence" is actually more and more affordable. Essence With a new momentum of "re -elevated", it continues to disintegrate the mainstream market share of the joint venture. In the end, the counterattack at the "concept" level is the real counterattack. Perhaps the latecomers can continue to follow this idea ...

- END -