The fourth "Find Baoan Baby" Baoan brand announcement and the series of "Promoting Consumption Steady Growth" series of activities were officially launched

On the afternoon of September 20, the fourth "Find Baoan Baby" Baoan brand announcement and the "Promoting Consumption Steady Growth" series of activities were officially launched at the Baoan Bay Area New Technology and New Product Exhibition Center. Start the prelude. This event will select ten "Baoan Explosive Products", "Baoan Most Beautiful Brand Character" and "Baopin Brand" each, and unite the mainstream media of Baoan District to comprehensively announce the products, brand characters and brands. Baoan Enterprise can register for the "Find Baoan Baby" event before October 10, 2022.

Li Yong, deputy minister of the United Front Work Department of the Municipal Party Committee and Secretary of the Party Group of the Municipal Federation of Industry and Commerce, the District Industry and Commerce Federation (General Chamber of Commerce), the District Science and Technology Innovation Bureau, the District Industry and Information Technology Bureau, the District Culture, Radio, Television Tourism and Sports Bureau, the District Investment Promotion Department, the Industry and Commerce Federation of Industry and Commerce Federation (Chamber of Commerce) The relevant person in charge attended the event launching ceremony.

In his speech, Li Yong affirmed the excellent results of the previous "Find Baoan Baby" event. He said that the event pushed Baoan's manufacturing to society through excavation, finding, promoting, and promoting Baoan's superior brands and products. This is a kind of The results of the results are also a responsibility of Baoan's development of Baoan to the society. Li Yong emphasized that Baoan District has excellent conditions to promote the "two health", and will also be out of a wider field, create more fresh experience, and provide model demonstrations for the city. Li Yong hopes that the private economy in Baoan District will continue to lead the Greater Bay Area in the fields of scientific and technological innovation and industrial development, and contribute to the high -quality development of Baoan District.

Building brand IP help treasure promotion

The "Find Baoan Baby" event was held in 2019 and has been successfully held for three sessions. In 2021, more than 600 Baoan companies participated in the third event. Online praise voting web page views and voting volume reached more than 3 million times. 2021 'The Best Case List of the Federation of Industry and Commerce (Chamber of Commerce) in China. The activity focuses on the combination of online and offline, not only paying attention to the media announcement, but also the effectiveness of the participation of the enterprise. In addition to online likes and media announcement, it also organizes brand forums to strengthen brand exchanges. Baoan brand products approach consumers and help corporate marketing.

According to the event organizer, the original intention of the event was to dig, cultivate and publicize the Baoan brand. In the future, the event will realize the three major functions of "brand culture promotion", "brand product marketing" and "brand enterprise cooperation".

"Brand Culture Promotion" means to convey brand awareness to enterprises and people in Baoan region through activities, so that everyone will pay attention to brand building. At the same time, through the experience platform exchange brand construction experience, the overall brand development of enterprises in the region will be achieved.

"Brand Product Marketing" discovered and promoted the excellent Baoan brand through the event, allowing more consumers to understand the Baoan brand and use the Baoan brand.

The "brand -enterprise cooperation" aims to promote the cooperation platform for the participating companies, through the continuous organizational theme salon, and the "visiting Baoan Baby" and other theme activities to promote the cooperation between the upstream and downstream of Baoan's outstanding enterprises, and help the regional "internal cycle".

Innovative activities to strengthen the media announcement

According to reports, on the basis of the first three activities, the fourth "Find Baoan Baby" Baoan brand announcement and "promoting consumption steady growth" series of activities combined with the current situation, innovative activities have achieved a large degree of breakthroughs.

First of all, the activity strengthened the host forces. In addition to the District Federation of Industry and Commerce, the organizer also added the District Science and Technology Innovation Bureau, the District Industry and Information Technology Bureau, the District Culture, Radio, Television Tourism and Sports Bureau, and the District Investment Promotion Department. The influence of the activity has further expanded.

Secondly, in terms of activity content, the fourth event list is very different from the previous session. The previous events were mainly participating in enterprises and brands. Product brand "is three participating units, which is more abundant, more comprehensive and professional in content.

The fourth event takes the "Shenzhen Special Economic Zone Daily" and "Baoan Daily" as the media support unit. It will conduct in -depth promotion and display of the products and characters and brands on the list to allow participating companies to get more practical results.

At the same time, this event reflects the two characteristics of "grounding gas" and "heavy effectiveness". The innovation of the activity content will be displayed for more brand enterprises and brand elements, and through local media Tailored matrix promotion will bring unprecedented pragmatic effects to enterprises.

Explore development opportunities to convey business confidence

In addition to paying attention to "practical results", the activities do not forget the original intention, focus on the popularization of brand theory and methods, and give full play to the public welfare effects of the platform. On the day of the launching ceremony, the event also hired Yuan Yiming, a professor at the Research Center of the China Economic Zone of Shenzhen University, Huang Zhenhui, a member of the Shenzhen Municipal People's Congress, a member of the Legal Committee of the Shenzhen Municipal People's Congress, Chen Xiujin, member of the Baoan District CPPCC, and four experts from Ye Zhiwei, the head of the reporter station of the Shenzhen Special Economic Zone, As an exclusive brand consultant of the event, scholars provide suggestions for activities and regional brand development. Wen Yao, the strategy director of Shenzhen color point advertising and communication Co., Ltd., was invited to give a lecture on the brand value theme of corporate brand value to provide suggestions for the brand building in the current situation.

In recent years, due to the impact of global environment, the intensification of market competition has put forward higher requirements on corporate brand building.Guo Xiaolin, chairman of Shenzhen Coolshang Technology Co., Ltd., has participated in the three "Find Baoan Baby" activities in a row.Good for a long time.Scan the code to sign up for the "Find Baoan Baby" activity.

Baoan Daily All Media Reporter He Zulan Correspondent Cai Manqi Mai Junjiewen/Picture

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