The first move of the new head of Volkswagen: set up a new mobile travel department and appointed the key seat of the board of directors

Zhang Xinlin/Wen

On September 16, the Volkswagen brand announced the new appointment of the key seats of the board of directors: Thomas Ulbrich, a member of the board of directors, will be responsible for the newly established mobile travel department to integrate the two major strategies of electric models and software of Volkswagen brand passenger cars. Field business will also be responsible for the Volkswagen ID series pure electric vehicles and new models in the future.

In addition, KAI GRünitz, who was once the research and development director of Volkswagen's commercial vehicle, will take over as Wu Borui as a member of the board of directors responsible for technology research and development. Related areas of the financial department will also be adjusted -Patrik Andreas Mayer, the current Volkswagen Group (Russia) CFO, will replace Alexander Seitz to become Volkswagen passenger car brand CFO. Alexander Seitz is appointed as the executive chairman of the South American region of Volkswagen Group. Pablo Di Si, who had previously served as the position, has been the president and CEO of Volkswagen Group American Branch and CEO of the North American region since September 1, 2022. The appointments about Wu Borui, Grünitz, Mayer and Seitz will take effect from October 1, 2022.

After the mobile travel department was on September 1, after Oboco officially became the new head of Volkswagen Group, Volkswagen Group announced that it was reorganizing the passenger car business to merge the emerging electric vehicles and digital fields. By reorganizing technology -related management functions, Volkswagen is systematically promoting the company to transform the company to the software -driven travel service provider.

It is reported that the new mobile travel department will be responsible for the product line of the G4 (MEB models) and the G3. Among them, all models of the G3 product line will be built based on Volkswagen Group's new SSP platform. In addition, the new department also integrates the software business and will cooperate closely with the Group's automotive software department. Cariad will be responsible for software development, and Volkswagen passenger cars are responsible for integration.

THOMAS Schfer, the person in charge of the business of Volkswagen's passenger car brand CEO and volume product brand group business, said, "As the new mobile travel department is established, we are closely integrating the two strategic fields of electric models and software to accelerate the pace of Volkswagen's innovation. Our goals. It provides customers with first -class hardware and easy -to -use software. I am very happy that Wu Borui takes this task. "

He said that as a chief technical officer and a member of the board of directors of electric travel, Wu Borui will determine an important tone for the development of Volkswagen brand. Wu Borui will witness the entire process of ID.3 and ID.4 from sketch to the road, and contribute to promoting electric travel.

According to the data, Wu Borui graduated from the Hamburg University of Applied Technology. In 1992, he was engaged in factory logistics work in Wolfsburg and was promoted to management in 1995; from April 2014 to January 2018, he joined the Board of Directors of Volkswagen Brand Management and was responsible for production and logistics. Monthly is responsible for members of the board of directors of electrification business management; in February 2021, it is responsible for technical development as a member of the management board.

Wu Borui once said that as of 2030, each model of each group brand should have at least one electric version. At that time, there will be about 300 different models. Since several brands of Volkswagen Group use MEB platforms for large -scale production at the same time, "Volkswagen produces electric vehicles that belong to millions of people, not exclusive millionaires."

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