Aichi and Verge Auto have reached a cooperation at full speed to promote the globalization strategy

How Chinese brands play the "globalization" card and how to tell the "Chinese story" in the global field, which is becoming one of the keys to China to become a strong car. A few days ago, Aichi Automobile and Singapore's service agency Verge Auto (hereinafter referred to as VA) officially signed a letter of intent for cooperation, began to enter the Southeast Asian market, and accelerate the "globalization" strategy. Earlier, Aichi Automobile has entered popular markets such as the European Union and Israel.

As an international new energy intelligent automobile company, since its establishment in 2017, Aichi Automobile has set a global development goal, adhering to the strategy of "tailor -made" to the sea, and establishing a country and region to establish local requirements for local requirements , To adapt to user habits and comply with the laws of product development. As of now, the first product U5 under Aichi has successfully exported over 15 countries and regions overseas, and has created the first "explosive" market in Israel to achieve a global strategic layout across the "Eurasia".

Aichi U5

VA is a local head service agency in Singapore. It has created a powerful electric vehicle mobile name (MAAS) platform. The platform covers all aspects of the sales process. Fully change the way of car sales. This time, the Aichi Automobile and VA holding hands not only because of its authoritative influence in the Southeast Asian automotive field, but also because of its forward -looking service concepts and Aichi.

Li Hui, vice president of Aichi Automobile, said: "Reaching a strategic cooperation with Verge Auto this time is the beginning of the strength of the two parties. In fact, the Southeast Asian market has a deep relationship with China in terms of geographical orientation and consumption habits, and Verge Auto With more than 5,000 cooperative dealers resources and up to 70%of the DMS market share in Southeast Asia, the Singapore market alone covers 80%of the market share. These resources will undoubtedly further consolidate the global development strategy of Aichi. The pioneer of car globalization is very grateful to the era of the Chinese brand 'internationalization'. At the same time, they pay more attention to their own healthy development. and service."

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