The most proud Ferrari also comes out of SUV?Ferrari: It is FUV!｜ See you every day, see the fire wheel

On September 14th, cover reporters learned from the official that Ferrari faced overseas markets to launch the first SUV -Purosangue. It is reported that its overseas market starts at 390,000 euros (about 2.7 million yuan), which is expected to be officially launched at the end of this year or early 2023, and plans to start delivery in the middle of next year. At the same time, the new car is also expected to introduce domestic market sales next year.

According to official data, the body length of Purosangue is 4973mm, the wheelbase is 3018mm, and it has a body height of 2028mm. The overall size is slightly larger than the Lamborghini SUV model URUS. The overall size is close to the medium and large SUVs. Ferrari officially calls Purosangue a "FUV (Ferrari Utility Vehicle)", which means Ferrari multi -functional vehicle.

It is reported that Purosangue will be equipped with a 6.5L V12 naturally aspirated engine code -named 6.5L V12 codenamed F140IA, with a maximum power of 541kW and a peak torque of 716N · m. It is 310 km/h.

For a long time, Ferrari insisted on his "supercar soul" and resolutely did not want to fold his waist for the five buckets of rice. He never stepped into the SUV field. Former Ferrari Chairman Monter Moro once said: As long as there is me, Ferrari will definitely not never be Will create the big and bulky SUV. Faced with the temptation of the market, insisting on the final supercar brand also had to compromise with demand.

Taking Lamborghini as an example, the launch of its URUS models has reached the brand history of sales, turnover, and profitability of Lamborghini. Data show that from 2018 to the end of 2021, URUS has been delivering approximately 16,000 units worldwide, becoming one of the best -selling models in the history of Lamborghini. Urus customers are distributed in various markets around the world, and 85%of the new customers who purchase Lamborghini for the first time.

In the first year of the URUS model, Lamborghini's turnover in the same year achieved a year -on -year growth of 40%, from 1.09 billion euros to 1.415 billion euros; in 2019, Urus has delivered 8205 units, an increase of 43%year -on -year. The amount reached 1.81 billion euros; even in 2020 affected by the epidemic, Lamborghini's turnover still reached 1.61 billion euros, and set a profit record in the against the trend.

In addition, ultra -luxury brands such as Maserati, Aston Martin, Rolls -Royce, Bentley, Porsche, etc. have also launched SUV models and gradually become their respective sales pillars. Among them, in 2021, Rolls -Royce, which has a new sales high, has a total annual sales of Curry South models reaching 40%; last year, Porsche's global sales exceeded 302,000 units, of which Macan and Cayenne totaled more than 170,000 units. It can be seen that SUV's popularity in the market. I believe Ferrari Purosangue will inject more vitality into this market. Consumers will also give their answers, let us wait and see!

Cover reporter Li Sijing

- END -