A number of car companies are involved in the insurance business intermediary service "knocking on the stepping tiles"

Reporter Leng Cuihua

Announcement of the Corporation of the State Administration of Market Supervision shows that BMW (China) Insurance Brokerage Co., Ltd. has recently applied for registration. BMW may be interested in entering the field of insurance intermediaries in China.

In recent years, car companies, especially new energy car companies, have high enthusiasm for entering the insurance intermediary field. At present, car companies such as Xiaopeng Automobile, Tesla, Weilai Automobile, BYD and ideal cars are involved in different forms or planned to enter the insurance intermediary field. Industry insiders believe that insurance services and automobile sales, after -sales service and other businesses have good synergy. Auto companies involving insurance business will have a profound impact on the auto insurance industry. In the future, the integration of automobile companies and insurance companies will be deeper.

The company's exhibition industry still takes time

According to the official website of BMW China, its insurance service is currently a customer's dealer store authorized by customers to conduct insurance services. From claims to maintenance, we only need to connect with customers with dealers' stores.

Today, BMW is interested in establishing its own insurance brokerage company, which has declared the name of the insurance brokerage company. However, from the perspective of the company's establishment procedure, after the company name declaration registration, it is also necessary to apply for registration. At the same time, according to the spirit of "first follow the certificate", the insurance agency company and the insurance brokerage company need to apply for business after receiving the business license, and they also need to apply for a business to apply for business. Licensing and obtaining insurance intermediary permits can operate insurance agents or brokerage business in accordance with the law. Therefore, it takes a certain amount of time to truly carry out insurance brokerage business.

Prior to BMW, many automobile manufacturers had been involved in or planned to enter the insurance field. Public information shows that the Guangzhou Xiaopeng Automobile Insurance Agency was established in 2018, Tesla Insurance Brokerage was established in 2020. In January and March this year, Weilai Insurance Brokers and BYD Insurance Brokers successively established. In April, the ideal car acquired silver Construction insurance brokerage company.

Yang Zeyun, a teacher of the Department of Finance of the School of Management of Beijing United University, told a reporter from the Securities Daily that there are four main reasons for car companies to enter the insurance intermediary business: First, the business collaboration is good, and the car company can provide car owners with better auto insurance services and automobile extension. Insurance services, thereby improving the car owner's car experience; second, car companies hope to form a closed loop of car consumption from sales to later maintenance through auto insurance to expand the source of profits; third, if car companies can use information advantages to reduce auto insurance in their own brand cars, auto insurance Premiums can enhance the competitiveness of automobiles; fourth, car companies themselves have many insurance needs such as corporate and insurance, liability insurance, etc. The establishment of insurance brokerage companies can also provide services to the group and obtain profits.

Judging from the current form of car companies involved in insurance business, most of the car companies participating in insurance companies participated through insurance intermediaries. Industry insiders believe that compared with the establishment of or shares in insurance companies, the threshold involving insurance intermediaries is low and can achieve light asset operations. At the same time, insurance intermediaries focus on helping car owners to find suitable insurance products, providing services, but itself does not itself. With insurance risks, financial risks generally do not affect insurance intermediaries.

The integration of car company insurance and enterprise will deepen

More and more car companies enter the field of insurance intermediaries. On the one hand, the market of some traditional intermediary agencies will be diverted. Essence

Yang Zeyun believes that car companies obtain insurance intermediary licenses, and they will separate some existing insurance intermediaries. However, the business volume of insurance intermediaries controlled by car companies currently has a limited business volume and a small impact.

Judging from the previous cases, the insurance intermediaries controlled by many car companies and insurance companies in depth cooperation and insurance companies to develop special insurance products not only enrich the auto insurance products, but also provide customers with a more comprehensive risk management plan. Typical cases of in -depth cooperation between institutions and insurance companies. For example, the travel car insurance and vehicle replacement insurance carried out by Shanghai Automobile Group Insurance Sales Co., Ltd. are special products developed by the insurance sales company and insurance company in depth.

"Vehicle companies enter the insurance market. Its advantage is to understand the owner's information and the risk information of the car itself. It helps to develop personalized insurance products. It can also promote safe driving and reduce the probability of accidents through economic means such as premium adjustment." Yang Zeyun said.

"Car companies are closer to the market and customers involved in the insurance field. In the past two years, the sales of new energy vehicles have continued to increase. New energy vehicle insurance is an important incremental space for the auto insurance market. Many core technologies are not held by traditional insurance companies. It is high, so new energy vehicle companies can better control risks and costs in the insurance intermediary business. "Zhao Dawei, CEO of Youtai Commercial Service, told the Securities Daily reporter that car manufacturers involved in the field of auto insurance And thinking, what are the core capabilities of insurance companies in the field of auto insurance? Will auto insurance change more and more to liability insurance? On the whole, the integration of insurance companies and auto companies will be deeper, and it will seek the healthy development of business through cooperation.

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