Sinopec Yijie's 5th "Easy Festival" will issue 2 billion yuan coupon to give back to customers within two months of launch

On September 6, Sinopec Yijie's fifth "E -Else Festival" was officially launched. A total of 2 billion yuan coupons will be issued and a variety of promotional activities such as online spikes will be launched. At the same time, Sinopec Sales Corporation also launched the first "Love Running Fire Festival" simultaneously, and launched the 98 -brand gasoline theme marketing activities on September 8 each year.

From September 1st to October 31st, the fifth "Easy to Easy Festival" will carry out the exclusive shopping festival of "Easy to Easy to Easy Convenience" in tens of thousands of easy convenience stores across the country. Compared with previous years, this year's activities are more intensive. Promotional activities such as "50 % off", "50 yuan for over 128 yuan", "plus one yuan more" and other promotional activities are uninterrupted. Also online platforms simultaneously kill a variety of promotional products. At the same time, dozens of head brands and nearly a hundred markets of best -selling brands participated in it. The discounts expanded to multiple scenarios such as car washing, car maintenance, and car insurance, allowing consumers to enjoy the comprehensive service discounts of "people · car and life".

As an important platform for the release of strategic planning and deepening cooperation with partners, Ye Huiqing, chairman of China Petrochemical Yijie Sales Co., Ltd. at the launching ceremony of the "Easy Else", introduced that in the future, Yi Jie will create a "unified platform", "cross -crossing The four major projects of the border integration "" strong chain supplement chain "and" love responsibility ", build a" people · car · life "ecosystem that is more open, cooperative, co -construction, and win -win.

"Unified Platform" is to fully promote the construction of the service system of "Yijie refueling" and "Yijie Mall", provide a full -scale integrated solution, and realize the in -depth integration of offline store outlets and online platform functions; "cross -border integration" means Continue to expand new formats such as auto, catering, insurance, travel, and travel, and strive to build a comprehensive auto service platform in China and one -stop solutions to the demand for car friends within two to three years. For the coordinated cooperation ecology, at the same time, it focuses on creating a large -scale category every year, forming a multi -product development pattern. It is planned to create six major 10 billion products such as tobacco, environmental protection, alcohol, grain and oil, automobiles and related supplies, and water drinks. , Cultivate 100 brands above 100 million yuan; "love responsibility" means deepening consumer assistance, realize the advantages of online and offline channels to realize the "buy nationwide to sell nation", build a platform for agricultural products, support local economic development, continue to pay attention to continuous attention Rural teachers, creating a special sample that helps rural revitalization.

Pei Liang, president of the China Chain Management Association, said in his speech that Sinopec Yijie's series of new measures and new measures have well adapted to the development trend of my country's consumption upgrade and service upgrade, reflecting the inherent reform and innovation genes of Sinopec Essence It is expected that Sinopec Yijie can bring more new services and new models, and play a leading role in driving the development of the industry.

Chen Chengmin, chairman of Sinopec Sales Company and secretary of the party committee, said in his speech that this year's "Easy Easy Festival" will continue to adhere to platform strategies and cross -border integration, bringing more powerful power for the coordinated development between multi -business formats. Yi Jie will take the goal of "benefiting people's lives and promoting consumption", fully respond to the needs of people's livelihood and the demands of society, and make new and greater contributions to meet the needs of the people's good life in the new journey in the new era!

Since its launch in 2018, Yi Jie's "Yi Xiang Festival" has become one of the largest offline shopping festivals in the domestic retail industry. It has set off a shopping carnival in 100 cities nationwide. Become the main activity of the "Easy Easy Festival".

(CIS)

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