There are 4S shop orders surged, and 10 million -level car consumer coupons were put in many places.

The recent sales volume of the domestic automobile market has continued to pick up, and Zhang Peng (a pseudonym) who did sales in a German brand 4S store was deeply felt. "Affected by the epidemic situation before, there are very few people who watch the car. Since the introduction of the purchase tax halving and other policies, coupled with the Mid -Autumn Festival and National Day car purchase activities launched by the manufacturers, the passenger flow and order have been obvious." Zhang Zhang has come up. "Zhang Zhang has come up." Peng said.

During the Mid -Autumn Festival holiday, the reporter of "Daily Economic News" saw in a Xiaopeng Automobile Experience Store in Beijing that people who came to see the car were endless. According to a salesperson in the store, during the Mid -Autumn Festival holiday, many activities such as vehicle machine experience and replacement subsidy upgrade were launched in the store, which is expected to last until the eleventh holiday end.

With the implementation of the stimulating car consumer policy in various places, the overlapping promotion of major car brand holidays has also made front -line sales staff such as Zhang Qiang look forward to the long -lost "Golden Jiu" auto market's traditional sales season. Two months ago, the China Automobile Association predicted that this year my country's automobile sales are expected to reach 27 million units, and the return of "Kim Jine" not only carries the expectations of dealers, but also determines whether this number can be achieved smoothly.

There are 4S shop orders soaring

A few days ago, the reporter visited a number of 4S shops and experience stores including FAW-Volkswagen, Chevrolet, Xiaopeng Automobile, Nezha, and Changan Automobile. The number of passenger flow and orders in the stores surged.

Photo source: Every reporter Duan Siyao

"There are a lot of people who come to see the car." Sales staff of a FAW-Volkswagen 4S store in Beijing told the reporter of "Daily Economic News", "The purchase tax reduction policy plus the Mid-Autumn Festival holiday, these two days can receive more than 10 per day per day In order, there are several waves of people who come to see the car this morning, and there are many people who come to make an appointment for test drive in the afternoon. "

In a Chevrolet brand 4S store not far from FAW-Volkswagen, the reporter saw that although it was near lunch, the sales staff in the store were still busy receiving the people who came to see the car. Driving, handling car pick -up procedures, etc.

Such a hot sales state is even more common in new energy vehicle brand stores such as BYD and Weilai Automobile. "The people who watch the car have continued to increase, especially during the Mid -Autumn Festival holiday, we have to receive at least hundreds of people who come to see the car every day. There are very few existing cars in the store. Most models still have to book. It takes two months.

The sales staff of a Xiaopeng Automobile Experience Store in Beijing also frankly said: "After entering September, the passenger flow in the store has increased significantly. This is related to the recent newly arrived Xiaopeng G9 model in the store. Many people come to see this car to see this car. of."

Promotional superposition subsidy attracts consumers

Stepping "Golden Nine Silver Ten", subsidies and promotion are undoubtedly the usual promotional methods for major cars 4S stores.

"The total discounts of Walland now are 23,000 yuan, the Camry series discounts are 22,000 yuan, and the discount of Ralite is higher, which can reach 27,000 yuan." A salesperson at a certain GAC Toyota 4S store in Beijing admits that in this way, in this way Based on the discount intensity, you can also talk about it again.

Similar situations also appeared in a 4S store in Shanghai. "Most of the models in the store now have cash discounts. The discounts of Angoli Family, Yinglang, and Weilang Pro are relatively large, which can reach about 35,000 yuan. A salesperson said.

Even the new car that has just been launched has come up with high subsidy promotional solutions. For example, the new Ford explorer, which was officially launched a few days ago, launched a total of 4 models with a price range of 309,800 to 379,800 yuan. Replacement subsidies, free life -long maintenance, and financial solutions for 36 0 interest rates.

In addition to the manufacturer's hard -working promotion "Kim Jine", including Shanghai, Beijing and other places, it has also launched consumer policies that stimulate cars. For example, on September 9th, in order to grasp the "Golden Nine Silver Ten" and the Mid -Autumn Festival traditional season consumption season in Changping District, Beijing, Beijing City put the third phase of 10 million yuan of automobile consumer coupons for the car consumer market to promote steadily recovering the consumer market.

Sales staff of a Haval brand 4S store in Changping District, Beijing told reporters: "All models in the store can use the car consumer voucher in Changping District to purchase the car, with a 2022 1.5T smart version of the beast price price of 137,000 yuan. For example, you can subsidize 3,000 yuan, and you can enjoy a superposition discount of 100 yuan to 1,000 yuan. "

Photo source: Every reporter Duan Siyao

In terms of the Federation of Federation, the current promotion of the auto market is still at a high level, and it may enter the promotion shrinkage period after September. The sales volume before the exit of related policies in the future has continued to rise. Essence

"Golden Jiu" is worth looking forward to

For a long time, there has always been such a law in the domestic automobile market: if the sales volume of the "Golden Nine" market has achieved good results, the fourth quarter of the fourth quarter, including "Silver Ten", will show a high -speed growth momentum, that is, the "tail tail tail tail tail tail tail "Quotation. Due to the changes in the market environment last year, the demand of the automotive market has caused a large impact, resulting in insufficient "gold, nine silver ten". In this context, is it worth looking forward to this year?

In this regard, the multiplier association predicts: "In August, the production capacity loss caused by high temperature leave of some car companies will still be released in September. In addition, the supply of chips will be improved, and the production capacity will be resumed. Strong. Although the domestic epidemic is still uncertain, it is expected to achieve high growth year-on-year production and sales, which can achieve a good situation of 'golden nine silver ten'. "Picture source: Photo.com-500676938

In addition, the phased reduction of some passenger vehicle purchase tax policies introduced in May this year will continue to play the role of sales of the domestic automobile market. According to the latest data from the State Administration of Taxation, from June to August this year, about 3.53 million vehicles across the country enjoyed the policy of vehicle purchase tax reduction policy, and a total of 23.04 billion yuan was reduced.

A few days ago, the Ministry of Finance's "Report on the Implementation of China's Fiscal Policy in the First Half of 2022" mentioned: "In order to stabilize the consumption of the car, the staged passenger car of 2.0 liters of 2.0 liters of no more than 300,000 yuan will be half -stage. The purchase tax will benefit more than 8.7 million passenger cars. "

In terms of the Federation of Federation, in the continuous prevention and control situation of the epidemic situation, the travel of passenger car private cars has also become an important guarantee for travel safety. September is both the starting season and the work season of college graduates. When the demand for the second car of the family is more intense and urgent, the demand for replacement and purchase will drive the new car and used car markets to continue to be stronger, and it will continue to be the cornerstone to support the car market to maintain the existing scale.

Daily Economic News

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