Three brands collaborate on Dongfeng Nissan to release 2022he · Ju · Shiqi Fengfeng Action

On June 18, Dongfeng Nissan camped with a chic co -camping, and celebrated the arrival of 19 -year -old Fanghua with ten million owner representatives, media representatives, dealers and partners.

This year is the first year after Nissan, Qichen, and Infiniti, which merged into Dongfeng Nissan. In the live event of Dongfeng Nissan Family Day that day, in addition The owners of the three major brands of Infiniti, in 142 cities across the country at the same time, car, car, and Life Camping Festival, the first world record for the "most cities in the world" at the same time; in addition, Dongfeng Nissan also strives for In cooperation, customized a set of huge building block arts "Dongfeng Nissan's love city", and invited all guests who came to the scene to complete together, as an exchange token between Dongfeng Nissan and over 14 million users.

That night, Gao Guolin, Vice President of Dongfeng Automobile Co., Ltd. and deputy general manager of Dongfeng Nissan Passenger Car Company, released the "2022 Operations for Gathering the Wind" on the spot. From the three levels of brand, product, and user experience Under the guidance of the original intention of "embracing customers", Dongfeng Nissan's multi -dimensional change plan.

"The three brands can not only break through one point, but also fight together. Whether it is R & D production, management efficiency, channel capabilities or marketing capabilities, all departments will release the multiplication effect, play a true collaborative integration role, and help us achieve the annual sales target for sales throughout the year. Multi -heading goes side by side to create Dongfeng Nissan's strongest system warship. "Gao Guolin said.

In the future, the Nissan brand will stabilize the basic disk, with the most comprehensive product lineup, meet the needs of most users, and bring the original Nissan experience; the Qichen brand will be intelligent, electrified, and youthful transformation. , Continue to play the role of the explorer, informal, without restrictions, to promote the accelerated evolution of Dongfeng Nissan as a whole; high -end brand Infiniti will continue to deeply cultivate the luxury market, rely on the landing of new products and the installation of new technologies, ushered in a new stage of development.

According to reports, in the second half of 2022, the three brands of Dongfeng Nissan will launch a number of models including Nissan ARIYA and Infiniti QX55, which will lay out multiple tracks and cover the three major powers of fuel, E-POWER, and pure electricity to unlock more to unlock more The optimal path of power competition market. Among them, Nissan ARIYA officially opened the blind order on June 18.

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