Tesla, who sells crazy, is no longer willing to participate in the auto show

The lowest marketing cost

The fastest expansion speed

Do not treat himself as a car company Tesla

Why can you "fire"?

Just in August, I was absent from the Chengdu Auto Show but participated in Tesla, who participated in the Faculty Fair, and handed over an amazing sales figure.

According to data released by the Passenger Federation on September 8, Tesla delivered 76,965 units in August, an increase of 173%from the previous month. At the same time, Model Y set a monthly delivery record of 62,169 vehicles, an increase of 295%month -on -month and a year -on -year increase of 261%. This sales surpassed the hot -selling fuel vehicle, ranking first in August's overall passenger vehicle sales.

Picture source: Tesla

"Model Y is expected to become the best -selling car in the world." Tesla CEO Elon Musk had predicted.

At the same time, Tesla charging pile layout is further improved. On September 9, Tesla announced that it would build the 9000th super charging pile in China and landed in Yiyang, Hunan.

In the automotive industry, Tesla is a very alternative existence: no dealer, no new car conference, almost no advertising marketing expenditure, and even the car shows that major car companies are keen on, Tesla is lacking in interest.

"Tesla does not classify himself as a car company." Regarding Tesla's completely different style of car companies, Tesla's relevant person in charge explained to China News Weekly.

Surprisingly, Tesla, "Non -Economy" Tesla, has repeatedly renewed high sales. With the lowest marketing cost, it has harvested the largest market, which makes other automotive companies reach it.

Tesla's "maverick", why is it?

Refuse the auto show, do not delay selling the car

The Chengdu Auto Show held recently, Tesla was absent again.

Although the Chengdu Auto Show in 2022 was affected by the irresponsible resistance and the effect was less than expected, before the exhibition, major manufacturers were also full of expectations.

The reason is that due to the affected factors such as the epidemic, the pressure of the auto market has been relatively large in the past two years. Under the background of repeated extension of the Beijing Auto Show this year, the Chengdu Auto Show became the first A -level auto show during the year. At the end of August, the time of the Chengdu Auto Show, Jin Jiuyin's time setting off the guidance of "selling cars". Consumers have a demand for car buying, and manufacturers are also willing to give preferential prices. Taking 2021 as an example, the total sales of the Chengdu Auto Show were about 37,700 units, and the total sales reached 6.516 billion yuan.

In this case, isn't Tesla's good opportunity to sell cars without participating in the Chengdu Auto Show?

Auto companies generally have two major purposes to participate in the auto show. One is to hold a press conference to release new cars or new strategies; the other is to harvest the market.

For Tesla, which is "right and wrong", both demands are indeed not.

In 2021, Tesla, who had the least exhibition vehicle and the most inconspicuous booth, was in a storm of public opinion. Since then, Tesla has almost no longer participated in the auto show.

"Tesla will not participate in the auto show, we all place orders online." Tesla Model Y Chengdu riders told China News Weekly. Data show that in Tesla's best -selling city list, in addition to Beijing and Shanghai, Chengdu has always been on the list. In April of this year, Chengdu car manufacturers ranked first, Tesla China ranked first.

In fact, Tesla's main model Model Y's listing method is indeed very low -key -just publishing prices and ordering links on its official website, and the media's time is not even as good as Tesla's dynamic netizens. But this does not affect its big sale.

From January to August this year, Tesla Shanghai Super Factory reached 399,939 delivery results, which was only more than 80,000 from the annual delivery volume of 484,130 vehicles in 2021, of which the total exports were nearly 160,000, and more than 240,000 were delivered in China.

The soaring sales has continued to increase Tesla's ability to make money. According to Tesla's financial report, with GAAP net profit calculation, Tesla made a total of US $ 5.578 billion in the first half of the year, equivalent to about 37.66 billion yuan, which is equivalent to earning 200 million yuan a day.

Tesla Shanghai Super Factory (Picture Source: Tesla)

Recently, the Tesla Shanghai Super Factory has completed the expansion, and its annual production capacity has increased to 750,000 units, and about 20,000 vehicles can be provided a week. Under the huge capacity blessing, the delivery time of Tesla models has been greatly shortened.

At present, Tesla's localization rate has reached more than 95%, and it has cultivated the "safe, self -service, controllable, controllable" industrial ecosystem in the entire industrial field of new energy vehicles such as body, automobile chip, autonomous driving system, and new materials, which has driven the present. Hong Kong New Area, Tesla Long Triangle "4 Hour Friends Circle" and other cluster effects.

On September 7, Tesla China website information showed that the entry-level rear-wheel drive version of the Model 3, the dual-motor full-wheel drive model Model 3 performance version is expected to be adjusted to 6-10 weeks, compared with the previous 12- 16 weeks shortened 6 weeks.

This means that Tesla enters the accelerated delivery period in the second half of the year, which will also drive its annual sales further.

Energy and technology, what are the cards for Tesla?

In 2022, the first A -level auto show failed to attract Tesla's participation, but Tesla was not idle. He turned to participate in the 2022 China International Service Trade Fair held in Beijing (hereinafter referred to as "Service Trade"). Essence Prior to this, Tesla participated in the Expo, Calculating Expo and other exhibitions.

Photo source: Tesla's "Tesla's positioning is a technology company and a comprehensive energy company." The relevant person in charge of Tesla told China News Weekly that at this service trade, Tesla focused on showing the integration of light storage charging. Charging station.

Tesla Light Storage Charging Comprehensive Charging Station (Picture Source: Tesla)

The Tesla Light Storage Charging Charging Station is currently enabled in Lhasa and Shanghai, and it is about to be transformed into electrical energy. It stores energy through PowerWall energy storage equipment, and then uses storage energy to charge the vehicle to improve energy use efficiency. Solar charging board, Powerwall energy storage battery and charging facilities form a micro -net. When the load and optical storage configuration balance, the sustainable use of the sunlight, the sunlight.

Tesla believes that solar energy, as the cleanest and sustainable natural energy, once replaces traditional fossil fuels, will fundamentally realize the dream of human sustainable energy use.

Tesla's previously announced humanoid robot (picture source: Tesla)

Another card of Tesla is artificial intelligence.

During the 2021 Tesla AI (AI Day), Tesla launched a D1 chip, which was designed for DOJO supercomputer. It was also on this day, Tesla human -shaped robots appeared, attracting great attention in the industry.

Automotive rental company Vanarama did a new study -analyzing the processing capacity of Tesla Micro -chip to predict how many years it takes to reach the same level as the human brain.

This study first studied Tesla's "artificial intelligence brain" processing ability, and then compared its data with its previous generation products and human brains. Some of these main discoveries include: Tesla's chip performance is growing at a rate of 486%per year, so that after 11 years (that is, 2033), it will surpass the human brain (the number of operations per second is 10 trillion times). Tesla D1 chip is 30 times stronger than the chips they used 6 years ago.

On September 30 this year, Tesla will usher in another AI day. By then, the black and white -colored robot Optimus will get out of the PPT to become the focus, truly facing various technical and even aesthetic review.

The Silicon Valley Venture Capital Fund Loup Funds said the event will show that the manufacturer has continued to lead in competitors for several years. Musk said that the company's main goal will be to attract talents through this activity, and in the process, the progress and long -term vision of the AI ​​theme will be displayed.

Will this become the next king of Tesla?

Author: Liu Shanshan

Edit: Zheng Yu

Operation editor: Wang Lin

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